TFG's Laura Ray predicts some PR industry trends for 2013.

1. Top 6 PR trends in 2013

2. News consumption on mobile
platforms is growing at a rapid pace –
up 17% last year alone
BI Intelligence, 2012

3. #1 All hail the biggest PR opportunity in 2013:
mobile engagement

4. 77% of press releases get more traction
when visual or multimedia content is
embedded
PR Newswire, 2011

5. #2 #2 Visual storytelling: A picture equals a
Visual storytelling allows
companieswords (anddeeply of viral hits)
thousand to more millions

6. In 2013, more journalists will be hired
by non-media companies than media
companies
Content Marketing Institute, 2012

7. #3 Content reigns King of Consumer
Engagement

8. Today, across the globe, there are:
25 million Foursquare users
45 million Instagram users
200 million LinkedIn users
500 million Twitter users
1.2 billion Facebook users

9. #4 Social media continues todrive the conversation
#4 Social media key to the
(whether you’re a part of it or not)
conversation (whether you’re a part of

10. Half of all Americans get news digitally;
online news generates more revenue than
print newspapers
Poynter, 2012

11. #4 Social media key to the the social,
#5 Ride the Mashable wave into
conversation (whetherof news a part of
mobile and visual future you’re sourcing

12. The potential untapped business value of
social technologies is predicted at $1.3
trillion
McKinsey Global Institute, 2011

13. #6 Social media means (social) business

14. The Fearey Group is Seattle’s most reputable and
well-connected independent public relations
agency. Specializing in public relations, public
affairs and social media journalism™.
206.343.1543
lray@thefeareygroup.com
www.feareygroup.com
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