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Attract the Social and Mobile Consumers to Your Website by @fauziaburke

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FSB Associates. Digital Marketing and Social Media
FSB Associates. Digital Marketing and Social Media

Presentation from the ASJA 2011. Designing a website that is social and mobile friendly. Please follow me on Twitter @fauziaburke Copyright © 2011 Fauzia Burke, FSB Associates

NegóciosTecnologia
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ASJA Presentation www.slideshare.net/fauziaburke Fauzia Burke, Founder & President www.fsbassociates.com 908-204-9340 twitter.com/fauziaburke . Linkedin.com/fauziaburke Thursday, May 5, 2011
Your Website in 2011 Attracting the Social and Mobile Readers Thursday, May 5, 2011
Changing Habits of Consumers Thursday, May 5, 2011
The Future is Here “By the year 2013, forecasts predict that there will be 1.7 billion mobile internet users” -- Juniper Research Thursday, May 5, 2011
Rise of Social Media “9 out of 10 Internet users visited a social networking site each month in 2010” -- Hubspot Thursday, May 5, 2011
Rise of Smart Phones “60% of moms have smart phones, and they spend 6 hours a day using them to get information, buy products, and check social media sites” -- Baby Center and iMarketer Thursday, May 5, 2011
Mobile Buying “1 in 5 US adult mobile phone owners have used their device to make a purchase in the past month.” -- Hubspot Thursday, May 5, 2011
Impact of Blogging “Companies that blog get 55% more website visitors” -- Hubspot Thursday, May 5, 2011
Your Response? Attract the Social and Mobile Readers Thursday, May 5, 2011
Think Mobile. Be Social. 1. Personalize Your Website 2. Be Authentic. Write Like Yourself 3. Blog to Increase Traffic 4. Update Your Home Page Often 5. Make Buying/Contact/Sharing Easy Thursday, May 5, 2011
Mobile Friendly Website Avoid Large Graphics Provide Easy Navigation Clear Content & Compelling Headlines Stay Away from Dark Backgrounds Don’t Use Flash Thursday, May 5, 2011
Don’t Use Flash Thursday, May 5, 2011
Social Media Elements Update Your Home Page Often Links to Social Media sites Blog, Photos and Videos Include Facebook and/or Twitter Widgets Use AddThis (www.addthis.com) for Easy Sharing Thursday, May 5, 2011
Navigation Easy Contact Small Graphics White Background Social Media Facebook Widget www.fsbassociates.com Thursday, May 5, 2011
Remember the habits of your readers are changing. Make Your Websites Mobile & Social Friendly Thursday, May 5, 2011
ASJA Presentation www.slideshare.net/fauziaburke Fauzia Burke, Founder & President www.fsbassociates.com 908-204-9340 twitter.com/fauziaburke . Linkedin.com/fauziaburke Thursday, May 5, 2011

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Attract the Social and Mobile Consumers to Your Website by @fauziaburke

  • 1. ASJA Presentation www.slideshare.net/fauziaburke Fauzia Burke, Founder & President www.fsbassociates.com 908-204-9340 twitter.com/fauziaburke . Linkedin.com/fauziaburke Thursday, May 5, 2011
  • 2. Your Website in 2011 Attracting the Social and Mobile Readers Thursday, May 5, 2011
  • 3. Changing Habits of Consumers Thursday, May 5, 2011
  • 4. The Future is Here “By the year 2013, forecasts predict that there will be 1.7 billion mobile internet users” -- Juniper Research Thursday, May 5, 2011
  • 5. Rise of Social Media “9 out of 10 Internet users visited a social networking site each month in 2010” -- Hubspot Thursday, May 5, 2011
  • 6. Rise of Smart Phones “60% of moms have smart phones, and they spend 6 hours a day using them to get information, buy products, and check social media sites” -- Baby Center and iMarketer Thursday, May 5, 2011
  • 7. Mobile Buying “1 in 5 US adult mobile phone owners have used their device to make a purchase in the past month.” -- Hubspot Thursday, May 5, 2011
  • 8. Impact of Blogging “Companies that blog get 55% more website visitors” -- Hubspot Thursday, May 5, 2011
  • 9. Your Response? Attract the Social and Mobile Readers Thursday, May 5, 2011
  • 10. Think Mobile. Be Social. 1. Personalize Your Website 2. Be Authentic. Write Like Yourself 3. Blog to Increase Traffic 4. Update Your Home Page Often 5. Make Buying/Contact/Sharing Easy Thursday, May 5, 2011
  • 11. Mobile Friendly Website Avoid Large Graphics Provide Easy Navigation Clear Content & Compelling Headlines Stay Away from Dark Backgrounds Don’t Use Flash Thursday, May 5, 2011
  • 13. Social Media Elements Update Your Home Page Often Links to Social Media sites Blog, Photos and Videos Include Facebook and/or Twitter Widgets Use AddThis (www.addthis.com) for Easy Sharing Thursday, May 5, 2011
  • 14. Navigation Easy Contact Small Graphics White Background Social Media Facebook Widget www.fsbassociates.com Thursday, May 5, 2011
  • 15. Remember the habits of your readers are changing. Make Your Websites Mobile & Social Friendly Thursday, May 5, 2011
  • 16. ASJA Presentation www.slideshare.net/fauziaburke Fauzia Burke, Founder & President www.fsbassociates.com 908-204-9340 twitter.com/fauziaburke . Linkedin.com/fauziaburke Thursday, May 5, 2011

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