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10 Days of Activism 2012
                                                                                GUIDELINE



                                                                       TABLE OF CONTENTS

10 DoA 2012, Theme......................................................................................................................................... 3

   a.        Background on 10 Days of Activism ............................................................................................................................3

   b.        Theme of the campaign .............................................................................................................4

   c.        Data on young people related to theme………...…………………………………………….………………………………5

   d.        Definitions ..........................................................................................................................................................................5

   e.        RH timeline .........................................................................................................................................................................7

Advocacy/Communication ............................................................................................................................... 9

   a.        Key issues ............................................................................................................................................................................9

   b.        Messages.............................................................................................................................................................................9

   c.        Suggested activities....................................................................................................................................................... 10

   d.        Communication tips ...................................................................................................................................................... 11

        Branding : ..........................................................................................................................................….12

        b.       Decision makers .......................................................................................................................... 14

        c.       Working with Celebrities ........................................................................................................... 16

Partnership .................................................................................................................................................... 16

Coordination .................................................................................................................................................. 17

M&E ............................................................................................................................................................... 17

Important resources....................................................................................................................................... 18




                                                                                                                                                                                                  2
10 DOA 2012, THEME

A. Background on 10 Days of Activism

In 2010, the 10 Days of Activism (10DoA) was conceived and organized by the Youth Peer Education Network
(Y-PEER). It was planned during Y-PEER’s participation in the International Year of Youth [IYY] Strategy Meeting
with several other youth organizations.

The first 10DoA was organized between 1st and 10th December 2010 and more than 25 national networks
participated. Countries ranged from Middle East, Central Asia, Eastern Europe, East Africa and Asia Pacific. The
second10DoA was between the 1st and the -10th of July 2011 and centered around the call on decision makers
around the globe to “Turn commitments into actions”.

In 2011, the campaign reached 10340 young people from 31 countries all over the world.




While the youth activists were mobilizing their peers to take action in their countries, Y-PEER International
brought together mobilized youth activists within their own country and was brought their voices to
regional/international levels via through social media. Social media, like Twitter, Face book and the Y-PEER
websites, were used by young people to post photos, and youth video messages in different
countries/languages. A joint statement was developed and later on translated into different languages for
distribution at national levels during the 10 DofA campaign.

Based on the social media response and country level activities, it was clear that the campaign created a strong
synergy among young people from all the participating countries to work together and unite to achieve their
goal. This unity allowed for the opportunity to partner with more organizations at the local level. This local
activism translated to a greater enthusiasm and understanding of how to bring their voices to both the
national/international.




                                                                                                                3
The 2012 10 DoAwas a platform for youth organizations and young people from many diverse countries to
raise their voices on youth Sexual and Reproductive Health and Rights needs and remind governments to take
action on the committed issuesin agreement with the Youth Rights Strategy implemented by the youth
coalition and supported by United Nations Population Fund (UNFPA). The momentum of the event was largely
contributed from the previous year’s enthusiasm and the activists’ recognition of Y-PEER as a strong network.


Therefore, in 10 DoA2012 we will organize several activities in approximately 50 countries between 1st-
10thSeptember 2012 to have mutual dialogues with our governments on their youth SEXUAL AND
REPRODUCTIVE HEALTH AND RIGHTS commitments, organize activities ranging from street actions to trainings,
and raise awareness on youth SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS issues in our respective
communities.

All of these activities will be shared and promoted through social media to attract international attention to
local actions.

10 DoA outreach and advocacy campaign to engage young people and raise their voices all around the world
about their sexual and reproductive health and rights. Aiming to strengthen young people’s capacities at the
national level to advocate for their sexual and reproductive rights among their peers and policy makers.

GOAL AND OBJECTIVES OF THE 10 DOA 2012


      Goal:

Mobilizing youth organizations and youth activist to advocate for rights-based youth centered development
agenda at national and global level.

      Objectives:

         •Mobilize young people from 50 countries to organize community based actions towards rights –
         based youth centered development agenda.
         •Strengthen cooperation within youth SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS groups in
         order to bring grass root activism to international attention.
         •Highlight at least 30 youth led actions that are advancing rights-based youth centered SEXUAL AND
         REPRODUCTIVE HEALTH AND RIGHTS development agenda through local community channels and
         social media.
         •Mobilizing young people to contact decision makers in their communities in at least 30 countries to
         lobby for rights-based youth centered development agenda.



b.   Theme of the campaign

         “Nothing for us, without us”



We were born with the right of meaningful participation in all the decision-making process and bodies
from the start to the finish line, and to act only as recipients!




                                                                                                                 4
10 DoA will emphasize the theme that youth should be centralto the global development agenda.
     However this should be done with us and not for us. In this method, youth will be able to: make the
     decisions, take active roles in all phases of decisionmaking that affects our lives,and enter leadership roles
     to address and promote the issues that matter for us including sexual and reproductive health and rights.

c.   Data on young people related to theme

              Young people make up almost half of the world’s 7 billion population (with 1.2 billion between
              the ages of 10 and 19)1
              In 2009, youth aged 15 to 24 years accounted for 41% of all new adult HIV infections.
              In 2009, about 5 million young people were living with HIV worldwide, with 76% living in sub-
              Saharan Africa2
              About 16 million girls aged 15 to 19 years give birth every year - roughly 11% of all births
              worldwide.3
              In 2008, 21.6 million unsafe abortions occurred worldwide, more than 95% of them in Africa and
              Latin America.4
              Estimates show that 215 million women worldwide need family planning methods services that
              limit or space childbearing. 5
              This unmet need for family planning is even higher among young people, many of whom are just
              entering their childbearing years.6
              Annually, some 47,000 women & girls die due to complications of unsafe abortion (about 13% of
              maternal deaths). 7
              The United Nations defines violence against women as “any act of gender-based violence that
              results in, or is likely to result in, physical, sexual or mental harm or suffering to women, including
              threats of such acts, coercion or arbitrary deprivation of liberty, whether occurring in public or in




1* Population Division of the United Nations Department of Economic and Social Affairs in its World
Population Prospects: The 2010 Revision.

2* Global Interagency Task Team on HIV and young people. 2011. Securing the future today. Synthesis of
strategic information on HIV and young people. Pages 2, 8, 16 AND 18. Geneva, UNAIDS

3World Health Organization - Young people: health risks and solutions - Fact sheet N°345
August 2011 - http://www.who.int/mediacentre/factsheets/fs345/en/index.html

4Shah, Iqbal and Åhman, Elisabeth. 2010. Unsafe abortion in 2008: global and regional levels and trends.
Reproductive Health Matters, 18/36: 90–101; http://www.rhm-elsevier.com/article/S0968-
8080(10)36537-2/abstract

5 * Guttmacher Institute. November 2010. Facts on investing in family planning and maternal and
newborn health. New York, Guttmacher Institute; http://www.guttmacher.org/pubs/FB-AIU-
summary.pdf

6 *Guttmacher Institute and IPPF. April 2010. Facts on the sexual and reproductive health of adolescent
women in the developing world. New York, Guttmacher Institute; http://www.guttmacher.org/pubs/FB-
Adolescents-SRH.pdf

7 * World Health Organization. 2011. Unsafe abortion: global and regional estimates of the incidence of
unsafe abortion and associated mortality in 2008. 6th edition. Page 1. Geneva, WHO




                                                                                                                      5
private life.” This definition also applies to violence against young people, including violence
             based on sexual orientation or gender identity.8
        According to a study by WHO, 15-71% of adult women had experienced physical or sexual violence
        from a husband or partner.9
        Participation is a fundamental right. It is one of the guiding principles of the Universal Declaration of
        Human Rights that has been reiterated in many other Conventions and Declarations. Through active
        participation, young people are empowered to play a vital role in their own development as well as in
        that of their communities, helping them to learn vital life-skills, develop knowledge on human rights
        and citizenship and to promote positive civic action. To participate effectively, young people must be
        given the proper tools, such as education about and access to their civil rights.
        The international community has reaffirmed its commitment to youth participation through UN
        General Assembly resolution 58/133, which reiterates the “importance of the full and effective
        participation of youth and youth organizations at the local, national, regional and international
        levels in promoting and implementing the World Programme of Action and in evaluating the progress
        achieved and the obstacles encountered in its implementation”10



d. Definitions

In order to define and come up with equal understanding of sexual and reproductive health and rights (SEXUAL
AND REPRODUCTIVE HEALTH AND RIGHTS) issues we will use the following definitions. All definitions are taken
within the WHO framework definitions.

Reproductive health

The International Conference on Population and Development defined reproductive health very broadly, going
far beyond the absence of disease or infirmity:

“Within the framework of the World Health Organization's (WHO) definition of health as a state of complete
physical, mental and social well-being, and not merely the absence of disease or infirmity, reproductive health,
or sexual health/hygiene, addresses the reproductive processes, functions and system at all stages of life.
Reproductive health, therefore, implies that people are able to have a responsible, satisfying and safer sex life
and that they have the capability to reproduce and the freedom to decide if, when and how often to do so.
Implicit in this are the right of men and women to be informed of and to have access to safe, effective,
affordable and acceptable methods of birth control of their choice; and the right of access to appropriate
health care services of sexual and reproductive medicine that will enable women to go safely through
pregnancy and childbirth and provide couples with the best chance of having a healthy infant.”




8 * World Health Organization. September 2011. Violence against women. Fact sheet 239. Geneva, WHO;
http://www.who.int/mediacentre/factsheets/fs239/en/index.html; UNFPA. Gender-based violence: a
price too high. State of the world population 2005. New York, UNFPA;
http://www.unfpa.org/swp/2005/english/ch7/

9 * World Health Organization. 2009. Women and health: today's evidence tomorrow's agenda. Geneva,
WHO; http://whqlibdoc.who.int/publications/2009/9789241563857_eng.pdf

10 *Fact Sheet prepared by the United Nations Children Fund (UNICEF) and the United
Nations Programme on Youth - a collaborative effort of the Inter-Agency Network for Youth Development,
coordinated by the United Nations Programme on Youth - http://social.un.org/youthyear/docs/youth-
participation.pdf




                                                                                                                    6
Sexual health

Sexual health is a state of physical, mental and social well-being in relation to sexuality. It requires a positive
and respectful approach to sexuality and sexual relationships, as well as the possibility of having pleasurable
and safe sexual experiences, free of coercion, discrimination and violence.

Reproductive rights

Reproductive rights rest on the recognition of the basic right of all couples and individuals to decide freely and
responsibly the number, spacing and timing of their children and to have the information and means to do so,
and the right to attain the highest standard of sexual and reproductive health. They also include the right of all
to make decisions concerning reproduction free of discrimination, coercion and violence.

Young People

Youth, according to WHO definition, are people between 15 and 24 years of age. However, each region or
country might have their own specific definition of youth.

e.    SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS timeline11

Many of the agreements in the timeline below confirm the vision of the mandate adopted at the International
Conference on Population and Development, which was held in Cairo in 1994.


1948               Universal Declaration of Human Rights


1968               Tehran Conference on Human Rights proclaims and declares the right of individuals and
                   couples to information, access and choice to determine the number and spacing of their
                   children.


1974               The World Population Plan of Action adopted at the 1974 World Population Conference in
                   Bucharest, and the 88 recommendations for its further implementation approved at the
1984               International Conference on Population in Mexico City in 1984.


1976               International Covenant on Economic, Social and Cultural Rights adopted in 1966 and entered
                   into force in 1976. Article 12 of the Covenant recognized the right of everyone to the
                   enjoyment of the highest attainable standard of physical and mental health.


1979               The Convention on the Elimination of All Forms of Discrimination Against Women (CEDAW)
                   provides the basis for realizing equality between women and men by ensuring women's
                   equal access to, and equal opportunities in, political and public life -- including the right to
                   vote and to stand for election -- as well as education, health and employment


1993               United Nations World Conference on Human Rights in Vienna confirmed that women’s rights
                   were human rights




11   UNFPA




                                                                                                                      7
1994                   At the 1994 International Conference on Population and Development (ICPD) in Cairo, 179
                       governments agreed that population and development are inextricably linked, and that
                       empowering women and meeting people's needs for education and health, including
                       reproductive health, are necessary for both individual advancement and balanced
                       development. The conference adopted a 20-year Programme of Action, which focused on
                       individuals' needs and rights, rather than on achieving demographic targets.


                       Advancing gender equality, eliminating violence against women and ensuring women's
                       ability to control their own fertility were acknowledged as cornerstones of population and
                       development policies. Concrete goals of the ICPD centred on providing universal access to
                       education, particularly for girls; reducing infant, child and maternal deaths; and ensuring
                       universal access by 2015 to reproductive health care, including family planning, assisted
                       childbirth and prevention of sexually transmitted infections including HIV.


1995                   Beijing Declaration and Platform for Action, United Nations Fourth World Conference on
                       Women


1999                   Key Actions for the Further Implementation of the ICPD


2000                   The Millenium Declaration


2001                   The Millenium Development Goals (MDGs), including MDG 5 on maternal health


2004                   The 57th World Health Assembly, which adopted the World Health Organization’s first
                       strategy on reproductive health.


2005                   World Summit in 2005, during which world leaders committed to universal access to
                       reproductive health by 2015, to promote gender equality and end discrimination against
                       women.


2010                   MDG/10 Review Summit, when world leaders renewed their commitment to universal
                       access to reproductive health by 2015 and promote gender equality and end discrimination
                       against women.


WHAT ABOUT YOUTH PARTICIPATION?

Youth participation has been included and highlighted by several international declarations, such as The United
Nations Convention on the Rights of the Child (CRC) developed in 1989, the Programme of Action (PoA)
developed during the International Conference on Population and Development (ICPD) in 1994, the Declaration
of Commitment on HIV and AIDS developed during the United Nations General Assembly Special Session on HIV
                                                                                                              12
and AIDS (UNGASS on HIV and AIDS) in 2001, and the World Programme of Action for Youth adopted in 2010 .



12   Fact sheet CPD 2012




                                                                                                                     8
ADVOCACY/COMMUNICATION



        a.   Key issues

We as Young people need to be recognized as equal participants of decision-making process, especially when it
comes to issues related to our health and well being. Many of the youth programs, documents and policies are
developed without youth involvement.In the cases in which there is some involvement it is typically not as
equal participants. Under the 10 DoA campaign we promote meaningful youth participation in decision making
emphasizing on the opportunity for us to be actively involved and contribute in planning, implementation and
evaluation processes. The 10 DoA is platform to be recognized and address our SEXUAL AND REPRODUCTIVE
HEALTH AND RIGHTS needs to decision makers at national and international levels.

We strongly believe that in-time provided comprehensive sexuality education (CSE) are necessary to be
informed, skilled and remain protected from risky behavior. Many youth in different countries face traditional
and cultural barriers to qualified SRH information and services. Additionally, young people endure resistance to
recognition of their SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS needs and accessing to basic services
due to existing community foundations.Providing with proper information in-time, particularly in the
transitional stage, further shapes behavior and attitude to health issues. There needs to be Youth Friendly
Services (YFS) in order to fully satisfy youth SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS. YFS is a
comprehensive approach contributing to meet youth SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS needs.

Having all these in mind, we suggest the following key issues to be reflected under the theme of the campaign:

             Meaningful youth participation
             Comprehensive sexuality education
             Youth friendly health services

These key issues should be core ideas for planned activities at national and international level. The
prioritization of key issues could be different according to country specificity and cultural aspects.


        b. Messages

Below are sample of the messages that will be promoting during the campaign related to the three areas of
focus , they will be developed further based on the countries priorities and needs by the beginning of August
after selecting the joining countries


    We Demand Meaningful Youth Participation

    With half of the world’s population under the age of 25, we call our leaders from around the world to
    engage us as valuable partners in decision making bodies and processes that affect our SEXUAL AND
    REPRODUCTIVE HEALTH AND RIGHTS

    Meaningful youth participation is involving us as partners from the start to finish not only as recipients



    We Demand Comprehensive Sexuality Education




                                                                                                                 9
Each day, 2400 more young people are infected with HIV7 and more than half of all new STI infections
     (180,000 million) are among youth 13also About 2.5 million adolescents have unsafe abortions each year,
     often with complications more serious than those experienced by older women.14

     This rise as an urgent need to address young people’s need for comprehensive sexuality education ; We
     demand the right to have access to Comprehensive Sexuality Education. This will prepare us fully enjoy our
     sexual life, have comprehensive knowledge about our body and sexuality and protect ourselves from
     unplanned pregnancy, sexually transmitted infections including HIV.



     We Demand Youth Friendly Health Services

     We want accessible, free or affordable, non-judgmental, confidential, comprehensive sexual and
     reproductive health information and services with no required parental consent. Accessibility includes
     services that are highly promoted; open at convenient times, communicated in easily understandable
     language with low literacy materials, in a flexible and convenient location.




         c.   Suggested activities

                      30 Under 30

This activity aims to highlight 30 youth led actions that are promoting for a rights-based, youth centered
development agenda through local community channels and social media. We will also bring national stories to
international attention.

The highlighted actions will be used to encourage others to participate in the 10DoA Campaign.

Young faces will celebrate and recognize young leaders in their communities as proof of the power of young
people. And you can take part in this by nominating yourself or someone you know to be one of the faces.
More details in the below link: http://www.slideshare.net/FatmaHacioglu1/young-faces-30-under-30-
13565651




13
  World Health Organization. August 2011. Young people: health risks and solutions. Fact sheet 345;
http://www.who.int/mediacentre/factsheets/fs345/en/index.html

Global Interagency Task Team on HIV and young people. 2011. Securing the future today. Synthesis of
strategic information on HIV and young people. Pages 8-9. Geneva, UNAIDS;

14 World Health Organization. 2011. Adolescent pregnancy. Geneva, WHO;
http://www.who.int/making_pregnancy_safer/topics/adolescent_pregnancy/en/index.html

World Health Organization. 2011. Adolescent pregnancy. Geneva, WHO;
http://www.who.int/making_pregnancy_safer/topics/adolescent_pregnancy/en/index.html




                                                                                                              10
Send a letter to decision makers

Aiming to mobilize young people in at least 30 countries to contact decision makers in their
communities to lobby for rights-based youth centered development agenda. You can join us by using
a provided template letter with a space to highlight the national needs and priorities in your own
country and create a buzz by encouraging young people to email it to addressed decision makers
such as Minster of youth / health /education, Parliamentarians etc .

                     National based Activities

As you will be in charge of highlighting the addressed issues in your national campaign you also have the
freedom in selecting the appropriate and affordable activities too!

Here is some suggested activities but please do not limit yourselfto them :

    -   Face to face meeting with local government, decision makers or even your school principle
    -   Organize Radio/TV Shows related to one of the campaign themes
    -   Photo/video contests
    -   Interactive theater plays or film screening or photo galleries
    -   Seminars , workshops , panels and roundtable discussions
    -   Street action , marches , graffiti work …etc
    -   Utilize different online tools blogs , Vlogs , articles

** All the activities will be announced in 10 DoA online calendar based on the Action plans you will be
sending to 10 DoA coordinators



        d. Communication tips



Principles:

All activities on the International, Regional and National levels should meet with the below principles of
the 10 DoA Campaign, otherwise they are not considered related in any way to the campaign which is
build on:

                                      Respect and support human rights
                                      Show cultural sensitivity
                                      Respect diversity
                                      Support gender equality and equity
                                      Not imposing values on others
                                      Ensure information is correct and unbiased

Branding:

The Basic Brand Mark:

The 10 DoA brand mark is the visual representation of the 10 DoA Campaign and may be used in
communication and material that promotes the campaign and its messages. The Brand mark must always
be reproduced from digital master artwork. The mark does not exist as a typeface so it cannot be
recreated. Maintaining the integrity of the 10 DoA Brand Mark trademark and the impact of the brand is
key in every piece of work.




                                                                                                             11
This page shows the most basic version of the logo. This version should be used for default purposes, and
situations that may suffer from visual noise.




You can also used the logo’s in other Language

            Arabic
            Russian
            French
            Spanish




                                                                                                        12
You can download the logos from the below link:

Logo (Arabic): http://goo.gl/y2L5H

Logo (French): http://goo.gl/eaYVS

Logo (Spanish): http://goo.gl/rrON6

Logo (Russian): http://goo.gl/iHRvm

Logo (with English sub): http://goo.gl/fGYzf

DoA-logo- no caption: http://goo.gl/Ars8y




                                                  13
Some branding guidelines:

      To associate 10 DoA with partner organizations, place the 10 DoA brand mark and the partner
       brand marks alongside each other in a landscape format. Wherever possible place the 10 DoA
       brand mark first.
      You can add logos to any printed materials or to your website and other media outlets/platforms!
      If you are a Y-PEER national network, you can add your logo with the name of your country and if
       you are an organization of course you can add your logo.

       When placing the logo in any relevant design, please take the following into consideration:

           Do not scale the logo without locked constraints.
           Do not disproportionately scale the Logo.
           Do not change the typeface for the caption.
           Do not reproduce the logo smaller than advised.
           Do not use the logo on a similar colored background.
           Do not let the logo fade into the background.
           Do not box the logo with a Keyline.



                                                                                                     14
Do not degrade the logo with overly complicated adaptations



Communication Tools :

o   Press:
              Press release – We have developed the press release; all you got to do is translate it into your
              local language and add the national activities contributions, and then share it with the different
              local media agencies few days before launching the Campaign in September.
              Radio , TV – via News and features [on national level]

o   Online:

    We have a huge base of online platforms; all you have to do is to take advantage of it by sharing your great
    work on the national level so we can raise our voices to the regional and international level.

    The communication focal point (CFP – in the communication section) will be sending the updates on daily
    bases to 10 Days of Activism Coordinators on 10daysofactivism@gmail.com




         10 DoA web-site



    www.10daysofactivism.com                 YPEER.Network                   YPEER                     YPEER1




Do Not Forget to:

    1.   Follow/like 10 DoA pages

    2.   Suggest to your friends

    3.   Link your page with 10 DoA pages

    4.   Donate your Cover Photo on facebook for 10 DoA poster

    5.   Add 10 DoA badge on your profile picture



o   Blog about SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS
    You can utilize your own blog or used different websites that provides a blogging space to speak about
    your experiences, activism and views in SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS related issues!
    You can also mobiles activists and bloggers in your countries to tackle related topics in the campaign
    period too!

o   10 DoA Email list servers:
     10 DoA partners and participating countries list serve as a platform to share experiences and updates -
                                  th
    this will be created by the 26 of July after announcing the joining countries




                                                                                                                   15
o   p.s. note that you can use your own list serves to mobilize the campaign within your networks and
             partners

o   Your website:
    weather it is your organization’s or network’s website

o   Advertising
       10 DoA Coordinators will be providing web banners in different size, languages and messages. You can
       share it in all the above websites; make sure to post it on your national website.
             o Link to download the banner – to be added

o   Print-out/Publication:
    You can allocate budget for some print-outs to be distributed throughout your daily activities, of course
    make sure to add the campaign’s logos to whatever promos you will be using, here are some examples:
                 Brochures
                 Posters
                 Letters
                 Leaflets
                 Stickers



o   Technical Assistance:
    We will use all available tools to exchange ideas and provide any help and support just send us your
    available dates and time and we will do the arrangements.
             Online meetings (using skype, gtalk etc) if needed.



    For you national campaign arrangements you can always use:

        Conference calls – Skype
        Face-to-face meetings with partners or policy makers and of course with your team members!

             a. Working with Celebrities

    Working with celebrities can add value to the awareness raising or advocacy activities that your
    organization is doing. Their contribution to your activity will increase the number of people reached and
    will also get media's attention.
    To start working with a celebrity, you can choose a well recognized figure respected by youth or a rising
    celebrity with potential for further popularity. To get them familiar with the issues that the organization
    works on, you can invite them to a “face-to-face” meeting, sessions or trainings, to involve them in
    different activities. When carrying the messages
    You should be careful that the celebrities you are targeting have no any past involved in promoting risky
    behaviors that contradict with the principles of the organization (usage of drugs, discriminative remarks
    etc)



PARTNERSHIP


    Taken in to consideration previous year recommendations we worked on improving our partnerships and
    work on a wider participatory approach by having 10 DoA partners involved from the beginning in the
    planning phase to the implantation and evaluation.
     Existing and new partners working within Youth SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS issues
    were invited to the face to face planning meeting that generated comprehensive joint work plans for the



                                                                                                                  16
different regions represented. These partners included YouAct, YSAFE, AfriYan, Restless Development,
    Advocates for Youth and Astra Youth.

    However if you represents an international or regional organization you can also join 10 DoA,take part in
    this movement, and contribute with the assets that you have!

         You can coordinate and link with your country networks and network members
         Encourage and invite other organizations and individuals into joining the campaign.
         Share your resources (on-line publications, toolkits, manuals).
         Promote the campaign through communication channels such as list serves and social media
         (facebook, twitter, google +, blogging).
         Any activity inline with 10 DoA principle is appreciated




COORDINATION

    The campaign coordinators assigned by Y-PEER Network will be in charge of the campaign coordination on
    many levels; all your answers, suggestions and requests can be communicated with them via email:

    10daysofactivism@gmail.com



    For the 10 DoA planning and action in your countries, there will be assigned communication focal point
    (CFP) by the national members and organizations who are interested to join the campaign that will be in
    charge of providing us with daily updates on what’s going on during “10 DoA” in your country

CFP main tasks;

        Sharing the press release with the national counterparts/partners.
        Sending the national action plan on behalf of the country team
        Sending the daily updates of national “10 DoA” activities to the “10 DoA” international coordinators.
        Sending the final report of the campaign



MONITORING &EVALUATION

As 10 DoA campaign is the international initiative with huge support and input from countries, the M&E should
reflect both international and country level activities. There are several reporting for M&E activities within the
campaign.

At country level there are two types of reports:

    1. Activity updates. The activity updates will be provided by Communication focal points according to
       the national planned activities to10 DoA Coordinators who will be promoting your great work on
       different social media channels!
       All you have to so is to fill the form (Annex 1) and send it to 10daysofactivism@gmail.com. And we will
       take it from their !
    2. A final report will be submitted by the end of the campaign (annex 2). The final report is a compilation
       of all conducted activities during the 10 DoA. It’s very important to submit this information so all the




                                                                                                                17
grass root efforts are highlighted and seen at the international level. The deadline to submit the report
        is 25th September, 2012 to the 10daysactivismdays@gmail.com.

Besides two reporting system, there will be constant follow-up of social media channels by 10 DoA
coordinators. The results of which will be included in the final report from 10 DoA coordinators




IMPORTANT RESOURCES

10 DoA will provide a platform collecting different resources that we thought is beneficial and can give you help
and guidance in the work you do ; they include different toolkits , manuals , presentations and other
documents produced by different youth led organizations and organizations working with youth; we

Uploaded them on the below link:

http://www.slideshare.net/FatmaHacioglu1

Make sure to regularly check it as we are uploading documents all the time; and we

would love to receive any useful documents from you !




     The campaign coordinators assigned by Y-PEER Network will be in charge of the campaign coordination
     on many levels; all your answers, suggestions and requests can be communicated with them via email:

                                           10daysofactivism@gmail.com




                                                                                                              18
Annex 1

The Activity Updates

                                             Daily update Report



                                   Send it to the 10daysofactivism@gmail.com


Date:
                                         Submitted by:
Country:

Organization name:




Type of the event:

[Training, workshop/session,
outreach, theater, street action.. ]


Briefing on the Event:
[short description, incl. information
about:
WHERE [location]
WHO [ mention the main beneficiary
of the event and who have attended]
WHAT [Mention main results] (max
100 words):


Number of participants:


Any links:
[Articles, videos or/and blogs on the
event]


Pictures:

Please attach three pictures max in
high resolution with caption
mentioning the date and place of the
event.




                                                                               19

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10 Doa 2012 guideline

  • 1. r 1
  • 2. 10 Days of Activism 2012 GUIDELINE TABLE OF CONTENTS 10 DoA 2012, Theme......................................................................................................................................... 3 a. Background on 10 Days of Activism ............................................................................................................................3 b. Theme of the campaign .............................................................................................................4 c. Data on young people related to theme………...…………………………………………….………………………………5 d. Definitions ..........................................................................................................................................................................5 e. RH timeline .........................................................................................................................................................................7 Advocacy/Communication ............................................................................................................................... 9 a. Key issues ............................................................................................................................................................................9 b. Messages.............................................................................................................................................................................9 c. Suggested activities....................................................................................................................................................... 10 d. Communication tips ...................................................................................................................................................... 11 Branding : ..........................................................................................................................................….12 b. Decision makers .......................................................................................................................... 14 c. Working with Celebrities ........................................................................................................... 16 Partnership .................................................................................................................................................... 16 Coordination .................................................................................................................................................. 17 M&E ............................................................................................................................................................... 17 Important resources....................................................................................................................................... 18 2
  • 3. 10 DOA 2012, THEME A. Background on 10 Days of Activism In 2010, the 10 Days of Activism (10DoA) was conceived and organized by the Youth Peer Education Network (Y-PEER). It was planned during Y-PEER’s participation in the International Year of Youth [IYY] Strategy Meeting with several other youth organizations. The first 10DoA was organized between 1st and 10th December 2010 and more than 25 national networks participated. Countries ranged from Middle East, Central Asia, Eastern Europe, East Africa and Asia Pacific. The second10DoA was between the 1st and the -10th of July 2011 and centered around the call on decision makers around the globe to “Turn commitments into actions”. In 2011, the campaign reached 10340 young people from 31 countries all over the world. While the youth activists were mobilizing their peers to take action in their countries, Y-PEER International brought together mobilized youth activists within their own country and was brought their voices to regional/international levels via through social media. Social media, like Twitter, Face book and the Y-PEER websites, were used by young people to post photos, and youth video messages in different countries/languages. A joint statement was developed and later on translated into different languages for distribution at national levels during the 10 DofA campaign. Based on the social media response and country level activities, it was clear that the campaign created a strong synergy among young people from all the participating countries to work together and unite to achieve their goal. This unity allowed for the opportunity to partner with more organizations at the local level. This local activism translated to a greater enthusiasm and understanding of how to bring their voices to both the national/international. 3
  • 4. The 2012 10 DoAwas a platform for youth organizations and young people from many diverse countries to raise their voices on youth Sexual and Reproductive Health and Rights needs and remind governments to take action on the committed issuesin agreement with the Youth Rights Strategy implemented by the youth coalition and supported by United Nations Population Fund (UNFPA). The momentum of the event was largely contributed from the previous year’s enthusiasm and the activists’ recognition of Y-PEER as a strong network. Therefore, in 10 DoA2012 we will organize several activities in approximately 50 countries between 1st- 10thSeptember 2012 to have mutual dialogues with our governments on their youth SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS commitments, organize activities ranging from street actions to trainings, and raise awareness on youth SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS issues in our respective communities. All of these activities will be shared and promoted through social media to attract international attention to local actions. 10 DoA outreach and advocacy campaign to engage young people and raise their voices all around the world about their sexual and reproductive health and rights. Aiming to strengthen young people’s capacities at the national level to advocate for their sexual and reproductive rights among their peers and policy makers. GOAL AND OBJECTIVES OF THE 10 DOA 2012 Goal: Mobilizing youth organizations and youth activist to advocate for rights-based youth centered development agenda at national and global level. Objectives: •Mobilize young people from 50 countries to organize community based actions towards rights – based youth centered development agenda. •Strengthen cooperation within youth SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS groups in order to bring grass root activism to international attention. •Highlight at least 30 youth led actions that are advancing rights-based youth centered SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS development agenda through local community channels and social media. •Mobilizing young people to contact decision makers in their communities in at least 30 countries to lobby for rights-based youth centered development agenda. b. Theme of the campaign “Nothing for us, without us” We were born with the right of meaningful participation in all the decision-making process and bodies from the start to the finish line, and to act only as recipients! 4
  • 5. 10 DoA will emphasize the theme that youth should be centralto the global development agenda. However this should be done with us and not for us. In this method, youth will be able to: make the decisions, take active roles in all phases of decisionmaking that affects our lives,and enter leadership roles to address and promote the issues that matter for us including sexual and reproductive health and rights. c. Data on young people related to theme Young people make up almost half of the world’s 7 billion population (with 1.2 billion between the ages of 10 and 19)1 In 2009, youth aged 15 to 24 years accounted for 41% of all new adult HIV infections. In 2009, about 5 million young people were living with HIV worldwide, with 76% living in sub- Saharan Africa2 About 16 million girls aged 15 to 19 years give birth every year - roughly 11% of all births worldwide.3 In 2008, 21.6 million unsafe abortions occurred worldwide, more than 95% of them in Africa and Latin America.4 Estimates show that 215 million women worldwide need family planning methods services that limit or space childbearing. 5 This unmet need for family planning is even higher among young people, many of whom are just entering their childbearing years.6 Annually, some 47,000 women & girls die due to complications of unsafe abortion (about 13% of maternal deaths). 7 The United Nations defines violence against women as “any act of gender-based violence that results in, or is likely to result in, physical, sexual or mental harm or suffering to women, including threats of such acts, coercion or arbitrary deprivation of liberty, whether occurring in public or in 1* Population Division of the United Nations Department of Economic and Social Affairs in its World Population Prospects: The 2010 Revision. 2* Global Interagency Task Team on HIV and young people. 2011. Securing the future today. Synthesis of strategic information on HIV and young people. Pages 2, 8, 16 AND 18. Geneva, UNAIDS 3World Health Organization - Young people: health risks and solutions - Fact sheet N°345 August 2011 - http://www.who.int/mediacentre/factsheets/fs345/en/index.html 4Shah, Iqbal and Åhman, Elisabeth. 2010. Unsafe abortion in 2008: global and regional levels and trends. Reproductive Health Matters, 18/36: 90–101; http://www.rhm-elsevier.com/article/S0968- 8080(10)36537-2/abstract 5 * Guttmacher Institute. November 2010. Facts on investing in family planning and maternal and newborn health. New York, Guttmacher Institute; http://www.guttmacher.org/pubs/FB-AIU- summary.pdf 6 *Guttmacher Institute and IPPF. April 2010. Facts on the sexual and reproductive health of adolescent women in the developing world. New York, Guttmacher Institute; http://www.guttmacher.org/pubs/FB- Adolescents-SRH.pdf 7 * World Health Organization. 2011. Unsafe abortion: global and regional estimates of the incidence of unsafe abortion and associated mortality in 2008. 6th edition. Page 1. Geneva, WHO 5
  • 6. private life.” This definition also applies to violence against young people, including violence based on sexual orientation or gender identity.8 According to a study by WHO, 15-71% of adult women had experienced physical or sexual violence from a husband or partner.9 Participation is a fundamental right. It is one of the guiding principles of the Universal Declaration of Human Rights that has been reiterated in many other Conventions and Declarations. Through active participation, young people are empowered to play a vital role in their own development as well as in that of their communities, helping them to learn vital life-skills, develop knowledge on human rights and citizenship and to promote positive civic action. To participate effectively, young people must be given the proper tools, such as education about and access to their civil rights. The international community has reaffirmed its commitment to youth participation through UN General Assembly resolution 58/133, which reiterates the “importance of the full and effective participation of youth and youth organizations at the local, national, regional and international levels in promoting and implementing the World Programme of Action and in evaluating the progress achieved and the obstacles encountered in its implementation”10 d. Definitions In order to define and come up with equal understanding of sexual and reproductive health and rights (SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS) issues we will use the following definitions. All definitions are taken within the WHO framework definitions. Reproductive health The International Conference on Population and Development defined reproductive health very broadly, going far beyond the absence of disease or infirmity: “Within the framework of the World Health Organization's (WHO) definition of health as a state of complete physical, mental and social well-being, and not merely the absence of disease or infirmity, reproductive health, or sexual health/hygiene, addresses the reproductive processes, functions and system at all stages of life. Reproductive health, therefore, implies that people are able to have a responsible, satisfying and safer sex life and that they have the capability to reproduce and the freedom to decide if, when and how often to do so. Implicit in this are the right of men and women to be informed of and to have access to safe, effective, affordable and acceptable methods of birth control of their choice; and the right of access to appropriate health care services of sexual and reproductive medicine that will enable women to go safely through pregnancy and childbirth and provide couples with the best chance of having a healthy infant.” 8 * World Health Organization. September 2011. Violence against women. Fact sheet 239. Geneva, WHO; http://www.who.int/mediacentre/factsheets/fs239/en/index.html; UNFPA. Gender-based violence: a price too high. State of the world population 2005. New York, UNFPA; http://www.unfpa.org/swp/2005/english/ch7/ 9 * World Health Organization. 2009. Women and health: today's evidence tomorrow's agenda. Geneva, WHO; http://whqlibdoc.who.int/publications/2009/9789241563857_eng.pdf 10 *Fact Sheet prepared by the United Nations Children Fund (UNICEF) and the United Nations Programme on Youth - a collaborative effort of the Inter-Agency Network for Youth Development, coordinated by the United Nations Programme on Youth - http://social.un.org/youthyear/docs/youth- participation.pdf 6
  • 7. Sexual health Sexual health is a state of physical, mental and social well-being in relation to sexuality. It requires a positive and respectful approach to sexuality and sexual relationships, as well as the possibility of having pleasurable and safe sexual experiences, free of coercion, discrimination and violence. Reproductive rights Reproductive rights rest on the recognition of the basic right of all couples and individuals to decide freely and responsibly the number, spacing and timing of their children and to have the information and means to do so, and the right to attain the highest standard of sexual and reproductive health. They also include the right of all to make decisions concerning reproduction free of discrimination, coercion and violence. Young People Youth, according to WHO definition, are people between 15 and 24 years of age. However, each region or country might have their own specific definition of youth. e. SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS timeline11 Many of the agreements in the timeline below confirm the vision of the mandate adopted at the International Conference on Population and Development, which was held in Cairo in 1994. 1948 Universal Declaration of Human Rights 1968 Tehran Conference on Human Rights proclaims and declares the right of individuals and couples to information, access and choice to determine the number and spacing of their children. 1974 The World Population Plan of Action adopted at the 1974 World Population Conference in Bucharest, and the 88 recommendations for its further implementation approved at the 1984 International Conference on Population in Mexico City in 1984. 1976 International Covenant on Economic, Social and Cultural Rights adopted in 1966 and entered into force in 1976. Article 12 of the Covenant recognized the right of everyone to the enjoyment of the highest attainable standard of physical and mental health. 1979 The Convention on the Elimination of All Forms of Discrimination Against Women (CEDAW) provides the basis for realizing equality between women and men by ensuring women's equal access to, and equal opportunities in, political and public life -- including the right to vote and to stand for election -- as well as education, health and employment 1993 United Nations World Conference on Human Rights in Vienna confirmed that women’s rights were human rights 11 UNFPA 7
  • 8. 1994 At the 1994 International Conference on Population and Development (ICPD) in Cairo, 179 governments agreed that population and development are inextricably linked, and that empowering women and meeting people's needs for education and health, including reproductive health, are necessary for both individual advancement and balanced development. The conference adopted a 20-year Programme of Action, which focused on individuals' needs and rights, rather than on achieving demographic targets. Advancing gender equality, eliminating violence against women and ensuring women's ability to control their own fertility were acknowledged as cornerstones of population and development policies. Concrete goals of the ICPD centred on providing universal access to education, particularly for girls; reducing infant, child and maternal deaths; and ensuring universal access by 2015 to reproductive health care, including family planning, assisted childbirth and prevention of sexually transmitted infections including HIV. 1995 Beijing Declaration and Platform for Action, United Nations Fourth World Conference on Women 1999 Key Actions for the Further Implementation of the ICPD 2000 The Millenium Declaration 2001 The Millenium Development Goals (MDGs), including MDG 5 on maternal health 2004 The 57th World Health Assembly, which adopted the World Health Organization’s first strategy on reproductive health. 2005 World Summit in 2005, during which world leaders committed to universal access to reproductive health by 2015, to promote gender equality and end discrimination against women. 2010 MDG/10 Review Summit, when world leaders renewed their commitment to universal access to reproductive health by 2015 and promote gender equality and end discrimination against women. WHAT ABOUT YOUTH PARTICIPATION? Youth participation has been included and highlighted by several international declarations, such as The United Nations Convention on the Rights of the Child (CRC) developed in 1989, the Programme of Action (PoA) developed during the International Conference on Population and Development (ICPD) in 1994, the Declaration of Commitment on HIV and AIDS developed during the United Nations General Assembly Special Session on HIV 12 and AIDS (UNGASS on HIV and AIDS) in 2001, and the World Programme of Action for Youth adopted in 2010 . 12 Fact sheet CPD 2012 8
  • 9. ADVOCACY/COMMUNICATION a. Key issues We as Young people need to be recognized as equal participants of decision-making process, especially when it comes to issues related to our health and well being. Many of the youth programs, documents and policies are developed without youth involvement.In the cases in which there is some involvement it is typically not as equal participants. Under the 10 DoA campaign we promote meaningful youth participation in decision making emphasizing on the opportunity for us to be actively involved and contribute in planning, implementation and evaluation processes. The 10 DoA is platform to be recognized and address our SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS needs to decision makers at national and international levels. We strongly believe that in-time provided comprehensive sexuality education (CSE) are necessary to be informed, skilled and remain protected from risky behavior. Many youth in different countries face traditional and cultural barriers to qualified SRH information and services. Additionally, young people endure resistance to recognition of their SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS needs and accessing to basic services due to existing community foundations.Providing with proper information in-time, particularly in the transitional stage, further shapes behavior and attitude to health issues. There needs to be Youth Friendly Services (YFS) in order to fully satisfy youth SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS. YFS is a comprehensive approach contributing to meet youth SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS needs. Having all these in mind, we suggest the following key issues to be reflected under the theme of the campaign: Meaningful youth participation Comprehensive sexuality education Youth friendly health services These key issues should be core ideas for planned activities at national and international level. The prioritization of key issues could be different according to country specificity and cultural aspects. b. Messages Below are sample of the messages that will be promoting during the campaign related to the three areas of focus , they will be developed further based on the countries priorities and needs by the beginning of August after selecting the joining countries We Demand Meaningful Youth Participation With half of the world’s population under the age of 25, we call our leaders from around the world to engage us as valuable partners in decision making bodies and processes that affect our SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS Meaningful youth participation is involving us as partners from the start to finish not only as recipients We Demand Comprehensive Sexuality Education 9
  • 10. Each day, 2400 more young people are infected with HIV7 and more than half of all new STI infections (180,000 million) are among youth 13also About 2.5 million adolescents have unsafe abortions each year, often with complications more serious than those experienced by older women.14 This rise as an urgent need to address young people’s need for comprehensive sexuality education ; We demand the right to have access to Comprehensive Sexuality Education. This will prepare us fully enjoy our sexual life, have comprehensive knowledge about our body and sexuality and protect ourselves from unplanned pregnancy, sexually transmitted infections including HIV. We Demand Youth Friendly Health Services We want accessible, free or affordable, non-judgmental, confidential, comprehensive sexual and reproductive health information and services with no required parental consent. Accessibility includes services that are highly promoted; open at convenient times, communicated in easily understandable language with low literacy materials, in a flexible and convenient location. c. Suggested activities 30 Under 30 This activity aims to highlight 30 youth led actions that are promoting for a rights-based, youth centered development agenda through local community channels and social media. We will also bring national stories to international attention. The highlighted actions will be used to encourage others to participate in the 10DoA Campaign. Young faces will celebrate and recognize young leaders in their communities as proof of the power of young people. And you can take part in this by nominating yourself or someone you know to be one of the faces. More details in the below link: http://www.slideshare.net/FatmaHacioglu1/young-faces-30-under-30- 13565651 13 World Health Organization. August 2011. Young people: health risks and solutions. Fact sheet 345; http://www.who.int/mediacentre/factsheets/fs345/en/index.html Global Interagency Task Team on HIV and young people. 2011. Securing the future today. Synthesis of strategic information on HIV and young people. Pages 8-9. Geneva, UNAIDS; 14 World Health Organization. 2011. Adolescent pregnancy. Geneva, WHO; http://www.who.int/making_pregnancy_safer/topics/adolescent_pregnancy/en/index.html World Health Organization. 2011. Adolescent pregnancy. Geneva, WHO; http://www.who.int/making_pregnancy_safer/topics/adolescent_pregnancy/en/index.html 10
  • 11. Send a letter to decision makers Aiming to mobilize young people in at least 30 countries to contact decision makers in their communities to lobby for rights-based youth centered development agenda. You can join us by using a provided template letter with a space to highlight the national needs and priorities in your own country and create a buzz by encouraging young people to email it to addressed decision makers such as Minster of youth / health /education, Parliamentarians etc . National based Activities As you will be in charge of highlighting the addressed issues in your national campaign you also have the freedom in selecting the appropriate and affordable activities too! Here is some suggested activities but please do not limit yourselfto them : - Face to face meeting with local government, decision makers or even your school principle - Organize Radio/TV Shows related to one of the campaign themes - Photo/video contests - Interactive theater plays or film screening or photo galleries - Seminars , workshops , panels and roundtable discussions - Street action , marches , graffiti work …etc - Utilize different online tools blogs , Vlogs , articles ** All the activities will be announced in 10 DoA online calendar based on the Action plans you will be sending to 10 DoA coordinators d. Communication tips Principles: All activities on the International, Regional and National levels should meet with the below principles of the 10 DoA Campaign, otherwise they are not considered related in any way to the campaign which is build on: Respect and support human rights Show cultural sensitivity Respect diversity Support gender equality and equity Not imposing values on others Ensure information is correct and unbiased Branding: The Basic Brand Mark: The 10 DoA brand mark is the visual representation of the 10 DoA Campaign and may be used in communication and material that promotes the campaign and its messages. The Brand mark must always be reproduced from digital master artwork. The mark does not exist as a typeface so it cannot be recreated. Maintaining the integrity of the 10 DoA Brand Mark trademark and the impact of the brand is key in every piece of work. 11
  • 12. This page shows the most basic version of the logo. This version should be used for default purposes, and situations that may suffer from visual noise. You can also used the logo’s in other Language Arabic Russian French Spanish 12
  • 13. You can download the logos from the below link: Logo (Arabic): http://goo.gl/y2L5H Logo (French): http://goo.gl/eaYVS Logo (Spanish): http://goo.gl/rrON6 Logo (Russian): http://goo.gl/iHRvm Logo (with English sub): http://goo.gl/fGYzf DoA-logo- no caption: http://goo.gl/Ars8y 13
  • 14. Some branding guidelines:  To associate 10 DoA with partner organizations, place the 10 DoA brand mark and the partner brand marks alongside each other in a landscape format. Wherever possible place the 10 DoA brand mark first.  You can add logos to any printed materials or to your website and other media outlets/platforms!  If you are a Y-PEER national network, you can add your logo with the name of your country and if you are an organization of course you can add your logo. When placing the logo in any relevant design, please take the following into consideration: Do not scale the logo without locked constraints. Do not disproportionately scale the Logo. Do not change the typeface for the caption. Do not reproduce the logo smaller than advised. Do not use the logo on a similar colored background. Do not let the logo fade into the background. Do not box the logo with a Keyline. 14
  • 15. Do not degrade the logo with overly complicated adaptations Communication Tools : o Press: Press release – We have developed the press release; all you got to do is translate it into your local language and add the national activities contributions, and then share it with the different local media agencies few days before launching the Campaign in September. Radio , TV – via News and features [on national level] o Online: We have a huge base of online platforms; all you have to do is to take advantage of it by sharing your great work on the national level so we can raise our voices to the regional and international level. The communication focal point (CFP – in the communication section) will be sending the updates on daily bases to 10 Days of Activism Coordinators on 10daysofactivism@gmail.com 10 DoA web-site www.10daysofactivism.com YPEER.Network YPEER YPEER1 Do Not Forget to: 1. Follow/like 10 DoA pages 2. Suggest to your friends 3. Link your page with 10 DoA pages 4. Donate your Cover Photo on facebook for 10 DoA poster 5. Add 10 DoA badge on your profile picture o Blog about SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS You can utilize your own blog or used different websites that provides a blogging space to speak about your experiences, activism and views in SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS related issues! You can also mobiles activists and bloggers in your countries to tackle related topics in the campaign period too! o 10 DoA Email list servers: 10 DoA partners and participating countries list serve as a platform to share experiences and updates - th this will be created by the 26 of July after announcing the joining countries 15
  • 16. o p.s. note that you can use your own list serves to mobilize the campaign within your networks and partners o Your website: weather it is your organization’s or network’s website o Advertising 10 DoA Coordinators will be providing web banners in different size, languages and messages. You can share it in all the above websites; make sure to post it on your national website. o Link to download the banner – to be added o Print-out/Publication: You can allocate budget for some print-outs to be distributed throughout your daily activities, of course make sure to add the campaign’s logos to whatever promos you will be using, here are some examples: Brochures Posters Letters Leaflets Stickers o Technical Assistance: We will use all available tools to exchange ideas and provide any help and support just send us your available dates and time and we will do the arrangements. Online meetings (using skype, gtalk etc) if needed. For you national campaign arrangements you can always use:  Conference calls – Skype  Face-to-face meetings with partners or policy makers and of course with your team members! a. Working with Celebrities Working with celebrities can add value to the awareness raising or advocacy activities that your organization is doing. Their contribution to your activity will increase the number of people reached and will also get media's attention. To start working with a celebrity, you can choose a well recognized figure respected by youth or a rising celebrity with potential for further popularity. To get them familiar with the issues that the organization works on, you can invite them to a “face-to-face” meeting, sessions or trainings, to involve them in different activities. When carrying the messages You should be careful that the celebrities you are targeting have no any past involved in promoting risky behaviors that contradict with the principles of the organization (usage of drugs, discriminative remarks etc) PARTNERSHIP Taken in to consideration previous year recommendations we worked on improving our partnerships and work on a wider participatory approach by having 10 DoA partners involved from the beginning in the planning phase to the implantation and evaluation. Existing and new partners working within Youth SEXUAL AND REPRODUCTIVE HEALTH AND RIGHTS issues were invited to the face to face planning meeting that generated comprehensive joint work plans for the 16
  • 17. different regions represented. These partners included YouAct, YSAFE, AfriYan, Restless Development, Advocates for Youth and Astra Youth. However if you represents an international or regional organization you can also join 10 DoA,take part in this movement, and contribute with the assets that you have! You can coordinate and link with your country networks and network members Encourage and invite other organizations and individuals into joining the campaign. Share your resources (on-line publications, toolkits, manuals). Promote the campaign through communication channels such as list serves and social media (facebook, twitter, google +, blogging). Any activity inline with 10 DoA principle is appreciated COORDINATION The campaign coordinators assigned by Y-PEER Network will be in charge of the campaign coordination on many levels; all your answers, suggestions and requests can be communicated with them via email: 10daysofactivism@gmail.com For the 10 DoA planning and action in your countries, there will be assigned communication focal point (CFP) by the national members and organizations who are interested to join the campaign that will be in charge of providing us with daily updates on what’s going on during “10 DoA” in your country CFP main tasks;  Sharing the press release with the national counterparts/partners.  Sending the national action plan on behalf of the country team  Sending the daily updates of national “10 DoA” activities to the “10 DoA” international coordinators.  Sending the final report of the campaign MONITORING &EVALUATION As 10 DoA campaign is the international initiative with huge support and input from countries, the M&E should reflect both international and country level activities. There are several reporting for M&E activities within the campaign. At country level there are two types of reports: 1. Activity updates. The activity updates will be provided by Communication focal points according to the national planned activities to10 DoA Coordinators who will be promoting your great work on different social media channels! All you have to so is to fill the form (Annex 1) and send it to 10daysofactivism@gmail.com. And we will take it from their ! 2. A final report will be submitted by the end of the campaign (annex 2). The final report is a compilation of all conducted activities during the 10 DoA. It’s very important to submit this information so all the 17
  • 18. grass root efforts are highlighted and seen at the international level. The deadline to submit the report is 25th September, 2012 to the 10daysactivismdays@gmail.com. Besides two reporting system, there will be constant follow-up of social media channels by 10 DoA coordinators. The results of which will be included in the final report from 10 DoA coordinators IMPORTANT RESOURCES 10 DoA will provide a platform collecting different resources that we thought is beneficial and can give you help and guidance in the work you do ; they include different toolkits , manuals , presentations and other documents produced by different youth led organizations and organizations working with youth; we Uploaded them on the below link: http://www.slideshare.net/FatmaHacioglu1 Make sure to regularly check it as we are uploading documents all the time; and we would love to receive any useful documents from you ! The campaign coordinators assigned by Y-PEER Network will be in charge of the campaign coordination on many levels; all your answers, suggestions and requests can be communicated with them via email: 10daysofactivism@gmail.com 18
  • 19. Annex 1 The Activity Updates Daily update Report Send it to the 10daysofactivism@gmail.com Date: Submitted by: Country: Organization name: Type of the event: [Training, workshop/session, outreach, theater, street action.. ] Briefing on the Event: [short description, incl. information about: WHERE [location] WHO [ mention the main beneficiary of the event and who have attended] WHAT [Mention main results] (max 100 words): Number of participants: Any links: [Articles, videos or/and blogs on the event] Pictures: Please attach three pictures max in high resolution with caption mentioning the date and place of the event. 19