This presentation by veteran CPG expert Mike Ferrari takes you through the evolution of consumer goods packaging, from bulk transport to to today's innovative interactive packaging techniques. It highlights the opportunities to explode brand growth through customization.

1. Packaging For Profit;
enabled by CUSTOMPrint+

2. Engaging your Shoppers;
from Shelf to Pantry

3. Packaging’s Evolution
Relevancy & Interactive Packaging
high
Packaging Purpose
Shelf
Appeal
Pushing a Message
Bulk
Transport
low
<1890
1898
1946
2002
2009
2010
2013

5. MASS PRODUCTION
MASS CUSTOMIZATION

7. Moments of Truth
ZERO:
FIRST:
SECOND:
THIRD:
ONLINE
EXPOSURE
IN STORE
STOP
&
HOLD
CONSUMER
EXPERIENCE
IN USE
DISPOSAL
EXPERIENCE
AT END OF
LIFE

8. Packaging Differentiators
Colors
Shapes
Substrates

9. The New Brand Growth
Opportunity In Packaging
Connected Interactive Experiences

10. Consumer Shopper Journey
Retail
Shelves
Packaging
Social
Media
Online
Shopping

11. CUSTOMPrint+ and retail shelves
•
•
•
•
Create relevancy to motivate trial
Instant savings on pack
Micro target regional promotions
Cross merchandising

12. CUSTOMPrint+ and online shopping
Personalized packages through ecommerce

13. CUSTOMPrint+ and social media
Connecting social media to a brand
experience through packaging
My Hero Danone

14. How CUSTOMPrint+ works

15. What you can do to engage
shoppers from shelf to pantry:
1. See and experience the demonstration inside the booth
2. Get a sample using your graphics from CUSTOMPrint+
3. Consider a pilot market test in;
retail, ecommerce or social media

16. Thank You!
To learn more contact:
Joe Hattrup – President & CEO
Joe.Hattrup@fastechgroup.com
or
Dave Carlos – VP Sales
dcarlos@fastechgroup.com
Website: www.mike ferrari.com
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