Social Media Takes Muscles: : A Workout for Improving Conversion and Merchandising

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In this webinar presented by social media experts TurnTo & FastPivot, you’ll learn specific steps that must be taken to realize true social success. FastPivot gives takeaways on content creation while TurnTo be walks Yahoo! merchants through the various ways of leveraging social on-site.

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Flexing Social Media Muscles A Workout for Improving Conversion and Merchandising www.turntonetworks.com www.fastpivot.com For any questions, contact Grant Henry at grant@fastpivot.com We will answer all questions from the webinar on our blog: http:// ecommerceblog.fastpivot.com

Social media takes muscles: Content Share Strategy, Content creation, Engaging & Interacting

Basic Share Strategy: Keep it Blog Centered

Content Creation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Several Casting Tips ,[object Object],[object Object],[object Object]

Grow Your Base: Get More Fans, Followers etc. ,[object Object],[object Object]

Grow Your Base: Facebook ,[object Object],[object Object]

Grow Your Base: Facebook, cont. ,[object Object],[object Object],[object Object],[object Object]

Linkedin Growth Strategies ,[object Object],[object Object],[object Object]

Youtube Growth Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter Growth Strategy ,[object Object],[object Object],[object Object]

Twitter Growth Strategy Cont. ,[object Object],[object Object],[object Object]

On-site Social ,[object Object],[object Object],[object Object],[object Object]

Where On-site Social Fits in the Social Commerce Landscape On-site Social Primarily about: Strangers (one-way comm.) Friends (two-way comm.) Off-site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],On-site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Merchandising Social Product Sharing

Friends are More Influential Than Strangers Source: Rubicon Consulting

In-Market Prospects Aren’t Using Social Networks for Shopping

Social Merchandising ,[object Object],[object Object],[object Object],[object Object],[object Object]

How ,[object Object],[object Object],[object Object]

Social Merchandising – Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Product Sharing ,[object Object],[object Object],[object Object],[object Object]

What’s New: Referral Traffic From Facebook Now Rivals Google for Some Stores % of total traffic, selected online retailers, March 2010 Source: Compete

But I Thought You Said People Don’t Use Facebook for Shopping? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Product Sharing – Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Two Onsite Social Strategies Work Well Together Friends become visitors Visitors become buyers

For More: ,[object Object],[object Object],[object Object]

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Social Media Takes Muscles: : A Workout for Improving Conversion and Merchandising

1. Flexing Social Media Muscles A Workout for Improving Conversion and Merchandising www.turntonetworks.com www.fastpivot.com For any questions, contact Grant Henry at grant@fastpivot.com We will answer all questions from the webinar on our blog: http:// ecommerceblog.fastpivot.com

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24. Social media takes muscles: Content Share Strategy, Content creation, Engaging & Interacting

25. Basic Share Strategy: Keep it Blog Centered

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36. On-site Social A quick introduction

37. Twitter today: #socialmediamuscle

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40. Why friends rather than strangers?

41. Friends are More Influential Than Strangers Source: Rubicon Consulting

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43. Why on-site rather than off-site?

44. In-Market Prospects Aren’t Using Social Networks for Shopping

45. In Fact…

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48. A Great Example (non-e-Commerce)

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51. Product Sharing Has Been Around…

52. What’s New: Referral Traffic From Facebook Now Rivals Google for Some Stores % of total traffic, selected online retailers, March 2010 Source: Compete

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55. The Two Onsite Social Strategies Work Well Together Friends become visitors Visitors become buyers

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57. On-site Social A quick introduction

58. Flexing Social Media Muscles A Workout for Improving Conversion and Merchandising www.turntonetworks.com www.fastpivot.com For any questions, contact Grant Henry at grant@fastpivot.com We will answer all questions from the webinar on our blog: http:// ecommerceblog.fastpivot.com

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Social Media Takes Muscles: : A Workout for Improving Conversion and Merchandising

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