The Third Screen is Here. Are You? — Mobile Marketing

The Third Screen Revolution Has Arrived
Mobile Marketing

“Mobile is leading the post-PC era of
consumer engagement.
Without deﬁning a mobile experience, you’re missing
an opportunity to connect your business to the
future of consumerism.”

— Brian Solis, author of The End of Business as Usual and Engage!

Mobile is Not an Option!
100 million U.S. mobile 90 million expected to own
subscribers on smartphones* tablet devices by 2014**

A brand / business is:

1. our reﬂection of an experience (everyday life marketing)
2. inﬂuenced by our anticipation (traditional advertising)

Mobile, is everyday life marketing

Need help? Have questions? Email or Call Yacine Baroudi:
yacineb [AT] fastake.com |+1 (858) 367-0592 | fastake.com

Mobile is...
Not just an evolutionary technology;
a revolutionary technology

A once-in-a-generation shift in the way consumers
connect with brands... their world

How Did We Get Here?
The ﬁrst screen was introduced. And still today it is
1929 a remarkable medium to educate, market and share
business information

With the internet browser introduction came the
second screen. The fastest, most cost effective 1992
way yet to market brands / businesses... until now

The third screen evolved and today 91% of adults have
2008 their mobile phone within arm’s length 24/76

A new screen means new ways to communicate, market and inform
about a brand / business and also means a need to adapt


Mobile will have Greater Impact than
Radio, TV, and The PC—combined

Because

Mobile devices combine all 3

Businesses/brands and customers can
access them whenever and wherever


Mobile Marketing is Also...
Ubiquitous Contextual Enabler

•Collaborative — A platform •Everyday life — PCs are Because people:
helping people connect and do inaccessible in almost all
stuff together situations where brands/ •Want their conversations to
businesses are relevant be ignited and valued
•An Object — A thing that stuff
talks to • Don't share stuff because they
•Design — Puts up an inviting
notice it, they share it because
•Remote control — Interacts face and facilitates activity its valuable
with surroundings on
participants behalf
•Context — Adds value to •Will share their version of a
•Sense / Record — An ability situations where products are brands' story with other people,
to record anything - as it is valuable and brands/businesses but they don't care to listen to
happening. A huge sensing are meaningful brands’ own story
device
•Are more valuable owning /
•A Value Chain — Traces •Never underestimate the power using your product than thinking
participants’ action from A to Z of gaming activities — Gaming about buying it


6.8 billion people on the planet, 4.0 billion of whom own a
mobile phone. How many own a toothbrush? 3.5 billion3

The growth of the iPhone was 10 times
faster than the growth of America Online2

91% of all mobile phone users have their
phones within arm’s reach 24/71

By 2013 the primary way people will access the
Internet will be via their mobile browsers4


Is Mobile Marketing For You?
Check all that apply:

We would like to improve our
We need new customers marketing return on investment (ROI)

We want existing customers to visit We want customers to spend more
more frequently money each time they buy from us

We want to improve our proﬁt margins We are looking for new distribution
channels
We need to appeal to a broader
audience We want to grow our market share

We want to differentiate our brand We want to be in front of our
customers 24/7

5 More Reasons
To Make Your Marketing Mobile

1. It’s easier than you think

2. The untapped mobile audience is huge

3. Mobile converts prospects to customers

4. Mobile costs less than traditional methods

5. People respond to mobile


Why is Mobile Marketing
So Powerful?

Mobile is used to search in the time of need

This means:

Opportunities to reach customers
when they are ready to buy

The time elapsed from ﬁring up a mobile app like Foursquare or Google Mobile
to walking in the door, now measures in minutes (or even seconds)


As Wikipedia Killed Oﬀ Door to Door
Encyclopedia Salesmen
Snapﬁsh
Up Ended Giant Kodak

In all cases...
Technology came. Technology conquered.

Before turning these tried and true industries on their
head... it asked no permission... It just happened


What To Do... Quickly?
Commit to:

1. Become a mobile marketing power user
2. Set up and launch your mobile website
3. Analyze how Fortune 500 use mobile marketing
4. Register your business on location-based services
5. Run a mobile paid search campaign
6. Run a mobile display campaign

But remember that mobile is always just one part of
a larger interconnected eco-system


"People will watch a TV program once, maybe twice, but they'll play chess a
hundred or a thousand times" — Kevin Slavin

Products become invitations to a direct relationship
between the participant and the marketing

Marketing becomes the product and the product becomes the marketing.
People become members - not customers


Current and prospective customers
are fascinated by mobile!

Be a hero to your customers,
employees, and even vendors!

Make their experience

BETTER, FASTER & EASIER

Want more stats? visit http://bit.ly/ThirdType

Questions? Help?
Feeling Overwhelmed?
Call or email me for a free consultation
on how to be a hero to your customers

• Mobile Apps (iOS, Android, HTML5) Yacine Baroudi, Change Agent
Strategy yacineb[AT]fastake.com
• Short Message Service (SMS) +1 (858) 367-0592
http://fastake.com
• QR Codes / 2D Codes
• Multimedia Messaging Service (MMS)
• Near Field Communications (NFC) and Bluetooth
• Mobile Websites
• Mobile Display Advertising and Paid Search
Implement
• Location-Based Marketing

Sources: Sources:
• 1. www.moyostudios.com/news/computers-and-consoles-to-becomeobsolete • Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your
• 2. www.slideshare.net/BMGlobalNews/the-state-of-mobile-communications-5068995 Business
• 3. www.60secondmarketer.com/blog/2011/10/18/more-mobile-phones-thantoothbrushes; • http://www.amazon.com/Mobile-Location-Based-Marketing-Optimized-Strategies/dp/1118167783
• 4. www.gartner.com/it/page.jsp?id=1278413 • Mobile Abilities Map http://www.slideshare.net/helgetenno/mobile-abilities-map
Need help? Have questions? Email or Call Yacine Baroudi: • 5. www.mobilemarketingwatch.com/one-in-ten-users-redeem-mobilecoupons-18438 • * comScore Reports January 2012 US mobile market share
• 6. Morgan Stanley 2007 • ** eMarketer November 2011, http://emarketer.com/Article.aspx?R=1008701

The Third Screen is Here. Are You? — Mobile Marketing

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The Third Screen is Here. Are You? — Mobile Marketing