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KFC Matrixes Analysis
1.
Managerial Policy
Kentucky Fried Chicken Presented by: Muhammad Farhan Akhtar
2.
3.
KFC in Pakistan
4.
5.
6.
Products Chicken
Mania Hot Shots Hot wings Family Feast Zinger Mighty Zinger Rice n Spice Wings n Rice Wow Meal Nuggets Twister Xtreme Zinger
7.
8.
9.
Internal Factor Evaluation
(IFE)
10.
(IFE) Cont....
11.
External Factor Evaluation
(EFE)
12.
(EFE) Cont....
13.
Competitive Profile Matrix
(CPM)
14.
BCG Matrix
15.
Internal-External Matrix (IE)
I II III IV V VI VII VIII IX IFE Total Weighted Score Strong Average Weak 3.0 to 4.0 2.99 to 2.0 1.99 to 1.0 EFE Total Weighted Score Low Medium High 1.0 to 1.99 2.0 to 2.99 3.0 to 4.0 IFE = 2.78 EFE = 3.20
16.
17.
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