R&B Music Videos by Farai Musamadya

1. R&B Music Videos Genre Analysis

2. R&B Genre In R&B music videos, visuals reflect the music being played and the lyrics. There is a relationship between the visual and lyrics at times. Depending on the tempo of the music and the topic of the song is what sets the visuals e.g. If its a slow and sad song the visuals are likely to be narrative linking with the lyrics “Kelly Rowland – Stole” whereas if it is a up tempo song there will be choreography and visuals may not relate to the lyrics “Beyonce – Single Ladies”

3. Choreography Usher - OMG Chris Brown, Usher and Neyo are huge artist that feature choreography in their music videos. Neyo – One in a million Chris Brown – Kiss Kiss Choreography based music videos consist of up beat music which involves a dance routine from the artists performing solo or with back up dancers.

4. Narrative Narrative Music Videos consists of relation between the lyrics and visuals. They are music videos with a story or are telling a story e.g. Beyonce – If I were a boy Usher & R Kelly – Same Girl music video is very narrative as the lyrics of the song describe what is going on onscreen. Usher and R Kelly are featured on screen together and the lyrics relate to the visuals. They think they are dating the same girl but is revealed that the girls are twins. They may also feature dialogue and speech. And acting that reveals the emotion of the song.

5. Models & Lifestyle Use of private jets and expensive cars shows their wealth and good lifestyle.The expensive clothes ( suit). Models/ Video Vixens are used to glamorise music videos. They make the artist look good and are used to play the part of a girlfriends depending on the song type. They attract the audience. http://www.youtube.com/watch?v=q28BpFIGJeY&feature=channel The big mansion are also a trademark in the music videos. For different scenes bedroom, swimming pool, living room etc.