Assignment of Business Ethics (Advertising)

1. Business Ethics
Assignment 1
Advertisements without Deception, Coercion and
Manipulation
Name: Fahad ur Rehman khan (1496)
Class: Monday – 9 to 11:50
Instructor: Sir Farrukh Kamrani

2. Advisement # 1
Description of the Advertisement:
Kenwood AC, advertisement shows that a man is snoring during sleep while his wife reading a
book. At sudden, his husband (the one who was snoring) wakes up and tells her wife to switch
off the AC, but her wife replies that she saw her friend’s husband, who was yelling on her. And
appreciates his husband not to do something that against the values of the Women Rights. She
says, let the AC be switched on and ask him to sleep comfortably.
Justification:
Deceptive: There is nothing in this advertisement is false, because this advertisement shows a
man “Snoring and Sleeping” which shows that a person is sleeping comfortably when the AC is
switched on.
Coercion: This advertisement is free of coercion, there is nothing against the value, yet, in this
advertisement it is being appreciated that respecting values makes you a complete person.
Manipulative: This advertisement shows a comfort you will get after getting a Kenwood AC.
So, there is nothing superpowers or anything unrealistic included in it.
Advisement # 2
Description of the Advertisement:
This advertisement shows that Pakistani workers on daily wages in Dubai, hardly make enough
money to call their families in Pakistan, Indian and Bangladesh. So Coca Cola emerges with an
idea that they installed a phone booth there which use a Coca-Coca bottle cap to make a call for
3 minutes, all you have to buy a coca cola and get 3 minutes free call.
Justification:
Deceptive: This advertisement is not false and proves that Coca cola promised to provide 3 free
minutes to the people who buys a coca cola bottle will avails a 3 minutes free, it’s shown clearly
in the advertisement that they are availing free minutes.
Coercion: Coca Cola free minutes is not against the values of any territory.
Manipulative: This is not manipulative or unrealistic. The coca cola applied this marketing
strategy on working people and made an advertisement by capturing their happiness in this
advertising.
Advisement # 3
Description of the Advertisement:

3. “Thai Life Insurance Company” shows that a boy, in his early 20s helping people and giving money to
the poor. And depicted the humanitarian acts by performing in front of other people to show the real face
of humanity. And promises that the insurance company cares the same way to your family after you
depart from this world.
Justification:
Deceptive:This advertisement, is true as it seems. There is nothing false included in this advertisements,
as it promises the same care,as it showed in the advertisement.
Coercion:Since, insurance companies are widely spread all around the globe, so, this is not against the
values as they care about one’s family.
Manipulative:There is nothing manipulative in this advertisement, the acts are totally based on
humanity.
Advisement # 4
Description of the Advertisement:
“Dettol Hand wash”Thissoap advertisement,inwhichadoctorispromotingthe childreninschool to
washhandsproperlybefore andafterusingtoiletsandeatingfood.
Justification:
Deceptive:The motive shown in this is positive, and is doable.
Coercion:Cleanness is every culture’s first priority and this advertisement does not violates any cultural
values.
Manipulative:There is nothing manipulative in this advertisement, the acts are totally based on
humanity.
Advisement # 5
Description of the Advertisement:
“Max Liquid” advertisement is targeted on housewives who want their dishes to be washed in no time. In
this advertisement, it is clear portrayed that Lemon Max Liquid washes the stains in no time.
Justification:
Deceptive:This advertisement is not false, as it has become a solution for many households.
Coercion:Nothing in this advertisement is against the values.
Manipulative:This advertisement is totally based on the normal situation.