While I’m not a professional speaking expert, when clients ask me how to improve their chances for being selected to speak by decision makers, I share what I have done. Speaking is a great way to get more clients and gain exposure for what you do.

1. How to land more professional speaking gigs to get
more clients
While I’m not a professional speaking expert, when
clients ask me how to improve their chances for being
selected to speak by decision makers, I share what I
have done. Speaking is a great way to get more clients
and gain exposure for what you do.
Here’s what has worked for me:
1. Give Decision Makers What They Want. The most
important piece is to provide what the decision makers
are looking for. Fill out their forms completely for a
“call for speakers”. If you get a chance to talk to
someone, ask for specifics about the presenter they are
seeking. This is how you can give the people in power
the most pertinent information about you and your
topics and why you are a great fit for their purposes.
2. Create a “Speaker One-Sheet” for yourself. This is
like your speaking brochure but there is typical format that speakers often use. You can look
this up online. Your one-sheet is where you sell yourself and your speaking topics. Make sure
you write this from the perspective of the person hiring you. Think about why what you do is
ideal for them and how you suit their purposes.
When I started out, my speaker sheet was homemade and it did sort of look it. Later I had the
one-sheet professionally done so I could compete with and stand out among top speaking
professionals.
3. Use Catchy Titles for Your Signature Talks. You need to grab the attention of the person
doing the booking. They’ll want to see the types of talks you do to get a feeling for who you are
and if their audience will appreciate what you have to say.
4. Video a Couple of Your Talks. Video helps the decision maker see how you are on stage and
if you’ll be a good fit for their audience. Video conveys so much more than words on a one-

2. sheet ever can. They can see the video link on your one-sheet and then watch how you present.
The last thing a decision maker wants is to have a boring speaker at their event, so this is your
chance to shine.
5. Learn from Professional Speakers. Attend a local chapter of the Nationals Speakers
Association (NSA) to learn more about how the professionals do things. Talk to the members
and ask questions. This is a great place to network because other speakers will share resources
on how to get booked. Landing more speaking gigs means you’ll get more clients.
Your Client Attraction Assignment
Speaking is one of the most powerful ways to get more clients. When people hear you present,
they get a first-hand taste of what you have to offer and get to know you a little. This breaks
down the barriers and warms prospects up to the idea of working with you. Take a professional
approach to land more speaking to get more clients and make more money.
Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,
the proven step-by-step program that shows you exactly how to attract more clients, in record
time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &
success mindset articles on attracting more high-paying clients and dramatically increasing your
income, visit http://attractclients.com