It’s easy to see why video can be a powerful tool to help you sell more programs, products or services. The medium is very engaging and offers a fun way to share your marketing message. It also makes it easy for viewers to get to know you, leveraging the important Know, Like, Trust factor.

1. 9 simple tips for creating videos that sell
It’s easy to see why video can be a powerful tool to
help you sell more programs, products or
services. The medium is very engaging and offers a fun
way to share your marketing message. It also makes it
easy for viewers to get to know you, leveraging the
important Know, Like, Trust factor.
To make the most of it, here are nine suggestions to create videos that sell:
1. Keep it short. Most video should be only a couple of minutes, which is enough to
connect and get your message across.
2. Be strategic with what you have to say. Write a script that clearly conveys only one main
message. Simplicity helps ensure your message will be heard.
3. When writing your script, briefly set up the problem you’ll be solving and use some of
the emotional language that taps into your prospects’ struggles. Then share the benefits of
whatever program you are selling as the solution for them.
4. Practice your script many times so you seem natural in your delivery and add some
emotion to make your point, create rapport and make it more enjoyable to watch.
5. Use good lighting – this is a place where more is better. Also, consciously choose the
background to set up the image you want.
6. Solid color clothing looks best rather than busy patterns, which can create a distraction.
Try different colors in front of the camera so you know what looks good on you.
7. Insert text to reinforce your point. Use as few words as possible to make it quick and
easy to read and remember.

2. 8. Wrap up with a “call to action” suggesting viewers take a specific action. This might be
to download your Irresistible Free Offer, subscribe to your newsletter or click the ”like
button” for your video.
9. Overlay your website and company name at the end for those who find your video on
YouTube vs. your own website.
10.
Want to see some video examples you can model? Head on over to my YouTube channel to see
hundreds of my videos…
Your Client Attraction Assignment
Do some research on YouTube to see what other people in your industry have created. This will
stimulate your own ideas and also give you examples of what to avoid. Then start thinking
about how you can use video to connect with prospects and market your offerings.