A introduction to gamification and how it can be used in online activism

1. Fabel Kommunikation
Gamification Max Valentin
max@fabel.se
an introduction
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2. 2
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3. 3
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6. 5
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7. What is gameification?
A growing trend
Gamification
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8. What is gameification?
A growing trend?
Gamification
Activism
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9. What is gameification?
An Aspect
Gamification
Activism
Social media
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10. What is gameification?
part of a landscape
Gamification
Activism
Social media
Internet
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11. Level 1 - what is it Not?
games and badges
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12. Level 2 - what is it?
The integration of the mechanics that make games
fun and absorbing into non-game platforms and
experiences in order to improve engagement and
participation.
Findlay and Alberts 2011
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13. Level 3 Examples
Nike+
Gamification to support sales
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14. Level 3 - examples
Stack overflow
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15. Level 3 - examples
Mole bridge
Gamification to support crowd sourcing
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16. Level 3 - Examples
Commons and
foursquere
Gamification to support crowd sourcing 15
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17. Level 4 - High jacking the brain
How Does it work?
Connecting to other people
Reward system
Uncertainty
Rapid, frequent feedback
Short and long term goals
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18. Level 4 - Example of mechanics
How Does it work?
Achivement
Community effort
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19. Level 4 - Example of mechanics
How Does it work?
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20. Level 4 - Example of mechanics
How Does it work?
Points
Levels
Badges
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21. Level 4 - Example of mechanics
How Does it work?
Points Integrated
Levels Playful
Badges Not to easy
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22. Level 4 - Example of mechanics
How Does it work?
Points Integrated
Levels Playful
Badges Not to easy
Leaderboards
Rewards
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23. Level 4 - Example of mechanics
How Does it work?
Points Integrated
Levels Playful
Badges Not to easy
Leaderboards Social aspects
Rewards competition
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24. Level 4 - Example of mechanics
How Does it work?
Points Integrated
Levels Playful
Badges Not to easy
Leaderboards Social aspects
Rewards competition
Challenges
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25. Level 4 - Example of mechanics
How Does it work?
Points Integrated
Levels Playful
Badges Not to easy
Leaderboards Social aspects
Rewards competition
Challenges surprice is cool
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26. Fighting the boss
What can go wrong?
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27. Fighting the boss
What can go wrong?
Unintended consequences/gaming the system
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28. Fighting the boss
What can go wrong?
Unintended consequences/gaming the system
Breaking social norms - control/non control
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29. Fighting the boss
What can go wrong?
Unintended consequences/gaming the system
Breaking social norms - control/non control
If using a ´´bribe´´ what happens if it ends?
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30. Bonus level
Questions
?
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31. Hidden level
Links
Contexts Inspiration
Games for change - US festival: Fortum active:
http://www.gamesforchange.org/ http://www.youtube.com/watch?
This is playful - UK conference v=S3hS6BQDgwg
http://www.thisisplayful.com/
Guru talk - Jane Mcgognial @ TED:
http://www.ted.com/talks/
Games jane_mcgonigal_gaming_can_make_a_bet
ter_world.html
Child Line South Africa:
http://www.championsforchildren.org.za/
Crowdfunding and crowd sourcing
champchase
site for journalism:
World bank - Urgent Evoke: http://www.spot.us/
http://www.urgentevoke.com/
Bayer health care and Nintendo -
Diabetes plugin DS:
http://www.businessweek.com/
magazine/content/10_16/
b4174062706997.htm
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32. hidden level
efficiency?
Finlay & Alberts 2011
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