The presentation introduces a support what methods to choose when doing crowd funding and best practice on campaign design. From lecture held on #MediaBarCamp Lithuania May 2013

1. Strategies on working
with the crowd
an introduction
Lithuania 2013-05-10

3. CROWD
SOURCING

4. Source: Lambert och Schwienbarcher (2010)
Crowd funding
Crowd equity
P2P lending
Reward based
Online donations
Revenue sharing

5. What’s the deal?
Traditional
collection
More money! +20-40%

6. Social loans
Main goal for
campaign owner
Pre-sales
Revenue share
Participation
loans
EquityLoans
Donations
Rewards
Financial
Choosing type of crowd funding
Social
Material/pr
oduct

7. Marketing
Production
Financing

8. Success factors
1. Campaign
planning
2. Project
description
3. Design of project page
4. Pitch video
5. Information flow
(Blog)
6. Finical goal

9. Pre-funding Campaign Post-funding
Distribute the rewardsDaily pushesPreparing the network
Connect results to
ordinary workTelling the storyProduce the content
Personal
Process

10. EntertainmentMotivation for supporters
Curiosity
Affiliation
Empathy
Idealism
Less important: Rewards,
appreciation, guilt
Entertainment

11. Storytelling
Take med down the rabbit hole
Reward system
Breaking the projec down
Social network
Spreading the word
Engagement
More than money
Give incentives
to share
Createcliffhangers
Personaland
unique
offers
Video
Incentives

13. Dramatic curve,
storytelling
3 min<
1st language
Video

14. EntertainmentRewards
Create
a good
mix
for different
target groups

15. Crowd funding
=
Community funding

16. Multi-country strategies

17. tomorro
w:
Creative
Commons
and
distribut
ion

18. Max Valentin
max@fabel.se
@crowdculture
www.crowdculture.eu