View the video from this presentation: http://www.youtube.com/firsttuesdayuk Sign up for our next event: http://www.firsttuesday.org.uk This is a presentation from the First Tuesday Executive Breifing held Tuesday 3rd April 2012, 'The Future of Online Clohtes Shopping".

1. THE FUTURE OF ONLINE SHOPPING
Emanuela Pignataro
Global Branding Director

2. YOOX GROUP, ESTABLISHED IN 2000
The Global Internet Retailing Partner
for the Leading Fashion & Design Brands
The information contained in this document is confidential and proprietary to YOOX Group 2

3. YOOX GROUP IN A NUTSHELL
YOOX Group has established itself amongst the market leaders with the multi-brand stores yoox.com, thecorner.com and the new online
destination shoescribe.com, as well as with several mono-brand stores, all "Powered by YOOX Group“
YOOX Group is listed on the Milan Stock Exchange as YOOX.MI
MULTI-BRAND MONO-BRAND
 Broad offering of off-season premium  Exclusive official Online Flagship Stores of leading fashion brands
apparel and accessories at attractive prices,  In-season premium apparel and accessories
exclusive and special collections, vintage,  Partnership model: mostly 5-year contracts
home & design products
 Launched in 2000 32 Online Flagship Stores, including:
 In-season premium apparel and accessories
from selected brands
 “Shop-in-shop” model
 Launched in 2008
 The online destination dedicated entirely to
in-season women’s shoes
 Exclusive shoe-related services and
innovative editorial component ...and more to .com
 Launched in 2012
The information contained in this document is confidential and proprietary to YOOX Group 3

4. BE THERE FIRST
2000 2006 2008 2010-2011 2012
yoox.com Mono-brand thecorner.com China shoescribe.com
The information contained in this document is confidential and proprietary to YOOX Group 4

5. GLOCAL: GLOBAL PLAYER WITH LOCAL EXPERTISE
• Strong local presence and ability to tailor offerings to different regions
• Five logistics centers strategically located, guaranteeing top service to all major fashion markets (United States, Europe, Japan, China, Hong
Kong)
Headquarters in Italy
FY 2011
5 Logistics Centres Net Revenues by Region
Italy, US, Japan, China, Hong Kong
7 Local Offices RoW + NCR2
Italy, US, Japan, France, Spain, China, Hong Kong Japan 4,3%
6,8% Italy
4 Digital Production Facilities 19,8%
Italy, US, Japan, China North
In 2011
America
9 Customer Care Centres 20,5%
2,055 thousand orders RoE
48,6%
North
11 languages ~99% of deliveries on time1 America
no. 1
1 order processed every 15 seconds market
5 currencies
1. Company elaborations based on shipping partners’ data. Refers to FY2011
2. Not Country Related
The information contained in this document is confidential and proprietary to YOOX Group 5

6. IMMEDIACY: RESERVE FROM THE RUNWAY
thecorner.com launched an innovative shopping experience: the chance to reserve collections of the upcoming season directly from the catwalk
The information contained in this document is confidential and proprietary to YOOX Group 6

7. EXCLUSIVITY
CHRISTOPHE LEMAIRE – exclusive capsule colelction ANN DEMEULEMEESTER – exclusive capsule collection
FERRAGAMO’S CREATIONS GILES – exclusive capsule collection
The information contained in this document is confidential and proprietary to YOOX Group 7

8. SOCIAL RESPONSIBILITY: YOOXYGEN
Launched in 2009 on Earth Day, YOOXYGEN is a permanent eco-friendly initiative that is continuously enhanced and developed in YOOX Group
as an ongoing company policy. By partnering with international organizations and designers, YOOXYGEN presents a selection of diverse eco-
friendly projects and products on yoox.com
These range from design, jewelry, vintage clothing, books and limited edition collections. YOOX Group always uses recyclable materials for its
packaging, since 2009 they have been officially RESY-certified, a designation that indicates that the raw material used is 100% recycled and
recyclable. In addition, as part of a continuous path to environmental sustainability, yoox.com delivery all over the world uses new ad-hoc
packaging called "ecobox": internationally RESY, FSC, PEFC and SFI-certified. YOOXYGEN supports Green Cross International
YOOXYGEN, the special section of yoox.com plays host to
environmentally conscious fashion, books and music
TIME – Style & Design (USA)
The information contained in this document is confidential and proprietary to YOOX Group 8

9. INNOVATIVE SHOPPING EXPERIENCE AND BEST IN CLASS GLOBAL CUSTOMER SERVICE
Innovative and Entertaining Shopping Experience Best in Class Customer Service
Exclusive Shopping Loyalty Program
directly from the Catwalk Proximity to the Customer in All Key Geographies
Safe Payment and Easy Returns
Fast and Reliable Delivery
for multi-brand online stores
and Online Flagship Stores Dedicated Customer Care
iPhone, iPad &
Android yoox.com
Distinctive Packaging
Once again, YOOX has beaten the competition: it is the first online
store of clothing, accessories and design objects to provide a service
for mobile e-commerce, offering the possibility to shop with the Ranked one of the fastest in customer service response
iPhone time among online retailers
Il Sole 24 Ore (Italy) PCMAG.COM (U.S.)
The information contained in this document is confidential and proprietary to YOOX Group 9

10. CUSTOMIZE SHOPPING EXPERIENCE
DEDICATED CUSTOMER CARE
SAFE PAYMENT AND
FULLY LOCALIZED WEBSITE
CASH ON DELIVERY SERVICE
HIGH-TECH ANTI-FRAUD SEAL
FAST AND RELIABLE SHIPPING
WITH LUXURY PACKAGING
BUTLER SERVICE
The information contained in this document is confidential and proprietary to YOOX Group

11. DEDICATED CATEGORY SERVICES
The information contained in this document is confidential and proprietary to YOOX Group

12. PREMIUM PROGRAM
The information contained in this document is confidential and proprietary to YOOX Group

13. www.yooxgroup.com
BOLOGNA - MILANO - NEW YORK - MADRID - PARIS - TOKYO - SHANGHAI - HONG KONG
The information contained in this document is confidential and proprietary to YOOX Group