1. 2014 Sponsorship Package
“Food.
Truck.
Fever.
We
have
witnessed
it
first-‐hand
at
our
food
truck
fes8vals.
And
it
has
been
exci8ng
-‐-‐
beyond
our
wildest
dreams.
It
seems
trite
to
use
the
win-‐win-‐win
expression,
but
it
works
so
perfectly
here.
Our
fes8vals
are
truly
big
wins
for
our
aDendees,
the
trucks
and
our
sponsors.
Your
brand
+
the
coolest
trend
in
the
country
=
a
rare
opportunity
to
connect
face-‐to-‐face
with
thousands
of
y o u n g ,
h i p
i n fl u e n c e r s
i n
a
f u n
atmosphere.
“
-Anne-Marie Aigner, Executive Producer
Food Truck Festivals of NE
Cambridge
Food
Truck
Fes2val,
(Kendall
Square)
2013
2. In
2014,
FTFNE
is
producing
6
fes;vals:
Newport
Food
Truck
Fes2val
(newport
Yach2ng
Center)
2013
3. Festival “Bites”/ 2013:
In
2013,
FTFNE
produced
6
fes8vals,
aDrac8ng
5,000-‐10,000
aDendees
per
fes8val.
Cambridge
Food
Truck
Fes;val
June
8th
Na;ck
Food
Truck
Fes;val,
September
8th
Cape
Cod
Food
Truck
Fes;val,
October
5th
Worcester
Food
Truck
Fes;val
June
22nd
Charles
River
Food
Truck
Fes;val,
September
21st
Newport
Food
Truck
Fes;val,
October
26th
4. The Trucks
We look forward to bringing the fabulous food offered by our trucks to the
thousands who attend the festivals. Here are just a few of the trucks that
participate in FTFNE. (Our complete list = more than 200 trucks. *)
Roxy’s
Grilled
Cheese
The
Pasta
Pot
Mei
Mei
Street
Kitchen
Batch
Ice
Cream
The
Cookie
Monstah
Bon
Me
Please
check
out
our
website
www.foodtruckfes;valsofne.com
to
see
more
of
the
trucks
we
work
with.*
5. The Food!
The
Green
Muenster
from
Roxy’s
Grilled
Cheese
Beef
Dumplings
from
Mei
Mei
Street
Kitchen
Deviled
Tea
Eggs
from
Bon
Me
Turkey,
Brie
&
Bacon
Sandwich
from
The
Bacon
Truck
Crispy
Cauliflower
from
the
Dining
Car
Homemade
Ice
Cream
Sandwich
from
Frozen
Hoagies
6. Sponsorship Levels:
All
FTFNE
Sponsorships
are
customized
for
our
sponsors.
The
following
are
basic
star;ng
points
for
discussion:
$60,000
(6
fes;vals
@
$10,000)
TITLE
SPONSOR
of
the
2014
Food
Truck
Fes;vals
of
NE
Tour:
• The
“YOUR
NAME
HERE
Somerville
Food
Truck
Fes8val….
• Your
brand/product
associated
with
today’s
coolest
trend
• Opportunity
to
create
an
interac8ve
marke8ng
program
on
site
(Table/tent
in
central
loca8on
at
all
fes8vals)
• Presence
in
all
FTF
adver8sing,
p.r.
and
social
media,
including
Facebook,
TwiDer,
Instagram,
Pinterest
and
YouTube
• Recogni8on
in
event-‐related
on-‐air
promo8onal
support
• Logo
inclusion
on
FTFNE
website,
blog
content
and
monthly
newsleDer
(nearly
6,000
distribu8on
@
6
8mes)
• Access
to
followers
of
par8cipa8ng
fes8val
trucks
(up
to
100,000
followers
total)
• Prominence
on
FTFNE
banner,
T-‐shirts,
flyers,
posters
• Prominence
on
all
on-‐site
signage
• Sampling
opportuni8es
• Professional
photography
and
video
content
featuring
your
company-‐
to
be
featured
on
FTF
and
partners’
websites
• Op8ons
for
Market
Research
• Outreach
to
our
food
truck
list
(over
200
trucks
throughout
the
Northeast)
• Category
exclusivity
• Right
of
first
refusal
for
2015
Food
Truck
Fes8vals
tour
$45,000
(6
fes;vals
@
$7,500)
PRESENTING
SPONSOR:
• Presence
in
all
p.r.,
some
radio
adver8sing
and
social
media,
including
Facebook,
TwiDer,
Instagram,
Pinterest
and
YouTube
• Presence
on
FTFNE
website
• Presence
on
all
on-‐site
signage
• Table/tent
and
prominent
loca8on
at
all
fes8vals
• Use
of
FTFNE
monthly
e-‐newsleDer
for
messaging
(4
8mes)
• Outreach
to
our
food
truck
list
(over
200
trucks
throughout
the
Northeast)
• Possible
access
to
social
media
of
our
food
trucks
(with
combined
audience
of
over
100,000)
• Sampling
opportunity
at
all
6
fes8vals
• Category
exclusivity
7. Sponsorship Levels (cont’d):
$30,000
(6
fes;vals
at
$5,000/fes;val)
SUPPORTING
SPONSOR
• Presence
in
all
social
media,
including
Facebook,
TwiDer,
Instagram,
Pinterest
and
YouTube
• Presence
on
FTFNE
website
• Table/tent
at
all
fes8vals
• Use
of
FTF
e-‐newsleDer
for
messaging
(two
8mes)
• Sampling
opportunity
at
all
fes8vals
SINGLE
FESTIVAL
SPONSORSHIPS
:
$15,000
(One
Fes;val)
$10,000
(One
Fes;val)
$
6,000
(One
Fes;val)
$
2,500
(One
Fes;val)
Title
Sponsor
of
One
Fes;val
Presen;ng
Sponsor
of
One
Fes;val
Suppor;ng
Sponsor
of
One
Fes;val
Sampling
Sponsor
• Table/Tent
at
One
Fes8val
•
Sampling
Opportunity
*Op;ons
are
also
available
to
sponsor
various
individual
components
of
each
fes;val,
including
a
performance
stage,
VIP
area,
beer
garden,
children’s
area,
etc.
Worcester
Food
Truck
Fes.val,
2013
8. Meet the Food Truck Festival
Attendees:
50+
11%
72%
Between
21-‐40
41-‐50
17%
Age
(72%
of
our
agendees
are
21-‐40)
21-‐30
43%
31-‐40
29%
Overall
Experience
Fair
19%
80%
LOVED
IT.
Good
Poor
or
very
poor
1%
Amazing
47%
33%
Gender
Male
36%
Female
64%
Family
Type
Single
26%
Family
39%
Couple
35%
*
Based
on
more
than
400
responses
**
The
average
aDendee
spends
$25/
person
and
spends
2.5
hours
at
the
fes8val
11. What our Sponsors Say:
"The Food Truck Festivals of New England were a great way for us to
connect with mobile food truck loving foodies. At the Suffolk Downs Food
Truck Festival and the Framingham Food Truck festival, we met with many
food lovers eager to learn more about Google Local Boston and share their
opinion on Boston-area restaurants."
Google+
Representa2ve
“Great
response
from
the
crowd
of
all
ages…a
lot
of
target
demographics
that
are
important
to
us...”
–
Xfinity
Comcast
Representa2ve
“People like to learn about something different, something new…that fits
our profile. It’s perfect for us.” –
Izze
Representa2ve
"We were thrilled to be part of such a well organized event with some of
Boston's top foodies in the mix. We raise our glass to New England's
food nation!” –
Representa2ve
from
Beyond
the
Salt
“We’ve generated a lot of online traffic to our Facebook page from the Events.”
Nantucket
Nectars
Representa2ve
“Event
is
excellent…we’re
hitting
the
exact
type
of
people
we
want.”
Fuze
Representative
Worcester
Food
Truck
Fes2val,2013
12. What the Media Said:
“They
get
food
trucks
in
gear…
fes;val
planners
stay
on
top
of
the
details
as
customers
sample
chefs’
crea;ons.”
–
Boston
Globe
“Thousands turn out for Food Truck Festival…organizer says
meals on wheels are the hottest trend for city’s foodies.”Metro Boston
“15,000 people attend second annual Suffolk Downs Food Truck
Festival… surpassing the approximately 10,000 that attended [it]
in 2011.” –
Boston.com
“Capitalizing on a phenomenon that is sweeping the
country…”
Metrowest Daily News
“ A food truck frenzy in New England... two
dozen decked out food trucks all parked in one
place for your dining pleasure.”Fox TV
“Crowd Eats Up Food Truck Festival…Trucks that normally ply
streets in the Boston area headed west [to Worcester] for the event
and were greeted by eager tasters who lined up in a steady stream
throughout the afternoon.”
Worcester Telegram & Gazette
13. The Food Truck Phenomenon
Street
food
has
been
around
for
decades,
but
from
this
tradi8onal
“fast
food”
alterna8ve
came
a
new
genera8on
of
street
eats:
gourmet
food
trucks.
According
to
the
Huffington
Post,
the
current
food
truck
phenomenon
is
believed
to
have
started
in
L.A.
with
the
Korean
BBQ
truck,
Kogi,
in
2008.
Since
then,
food
trucks
have
been
sweeping
the
na8on,
growing
in
popularity
in
ci8es
across
the
country
from
Dallas
to
New
York
&
Chicago,
L.A.
to
Boston.
As
the
food
truck
craze
caught
fire,
restaurateurs,
in
a
down
economy,
were
looking
for
crea8ve
ways
to
reach
customers
without
the
expenses
of
tradi8onal
brick
and
mortar
restaurants.
They
instead
turned
to
mobile
food
trucks.
Says
AdWeek,
“Food
trucks
became
hot
by
offering
fresh,
ar8sanal
and
some8mes
daring
fare
in
limited
quan88es
at
select
loca8ons,
status
dining
for
foodie
elites
on
a
Groupon
budget.”
With
reputa8ons
and
visibility
raised
by
social
media,
food
trucks
started
connec8ng
the
community,
the
food
and
the
ci8es
that
inspired
them
in
ways
that
otherwise
wouldn’t
be
possible.
"It's
the
social
aspect,"
says
Kenny
Lao,
Rickshaw's
[food
truck]
co-‐founder.
"It's
really
about
shared
experiences
around
food,”
(Huffington
Post).
It
was
only
a
maDer
of
8me
before
food
truck
fes8vals
would
begin.
“Bringing
together
some
of
the
best
food
trucks
in
one
area
offering
the
most
delicious
food,
where
food
is
the
goal,
not
a
sidebar
in
another
event
–
just
made
sense!”
says
Food
Truck
Fes8vals
of
New
England’s
creator
Anne-‐Marie
Aigner.
And,
the
crowds
confirm
that
sen8ment:
100,000
aDend
the
L.A.
Rose
Bowl’s
Street
Food
Fest
–
and
the
crowds
grow
every
year.
“We
expect
our
fes8vals
to
also
grow
each
year,”
says
Aigner.
“And,
we’ve
only
just
begun!”
Framingham
Food
Truck
Fes2val,
2012
14. Our Story
In
2011
we
were
watching
a
new
trend
in
dining
out
called
“food
trucks”.
They
were
big
in
LA.
They
were
parked
in
NY.
They
were
hot
in
DC.
But
they
hadn’t
really
caught
fire
in
New
England.
We
decided
to
fan
the
flames
with
some
fes8vals,
where
the
food
trucks
were
the
des8na8on
rather
than
just
part
of
an
exis8ng
event.
Our
first
fes8val
in
Plymouth,
MA
featured
eight
trucks…the
only
eight
we
could
find
at
the
8me…and
4,000
people
showed
up.
We
were
stunned.
Then
came
our
second.
12
trucks
and
6,000
people.
WOW.
Then
our
third.
18
trucks
and
10,000
people.
At
that
point,
we
knew
we
were
onto
something
and
Food
Truck
Fes8vals
of
New
England
(FTFNE)
was
born.
In
2012,
we
held
seven
fes8vals.
Again,
people
came
by
the
thousands
to
Boston,
to
Newport,
to
Worcester,
to
New
Hampshire.
By
this
8me
our
list
of
eight
trucks
had
grown
to
more
than
200.
We
had
media
partners
and
corporate
sponsors.
By
2013,
we
hit
our
stride.
We
held
six
amazing
fes8vals
in
Cambridge,
Worcester,
Na8ck,
Brighton,
Cape
Cod,
and
Newport.
We
now
had
an
established,
growing
fan-‐
base
who
shared
the
same
excitement
about
food
trucks.
So,
here
we
are
about
to
create
our
2014
tour
of
fes8vals…five
pounds
heavier
than
we
were
when
this
all
began
in
2011
but
confident
that
Food.
Truck.
Fever.
is
here
to
stay.
Newport
Food
Truck
Fes2val,
2013
15. The Creator of
Food Truck Festivals of New England
Execu8ve
Producer
Anne-‐Marie
Aigner
can
best
be
described
as
a
gized
trend-‐spoDer.
When
she
no8ced
a
gap
in
Boston’s
food
truck
industry
she
saw
an
opportunity
to
fill
it
with
something
divine.
Food
truck
fes8vals
are
not
just
a
trend
on
the
West
coast…they
are
a
movement
that
has
slowly
trickled
through
the
Midwest
and
finally
landed
in
the
East.
Anne-‐Marie’s
ins8nct
has
been
confirmed.
Food
trucks
have
arrived
in
New
England…
finally!
In
fact,
not
only
have
the
trucks
arrived,
but,
based
on
the
number
of
calls
we
get
from
businesses
and
communi8es
all
over
the
country,
so
have
the
fes8vals
–
and
private
events
with
food
trucks.
So,
Anne-‐Marie
created
Food
Trucks
to
Go
(FT2G),
which
responds
to
requests
for
trucks
and
fes8vals.
Are
the
food
trucks
here
to
stay?
If
you’ve
eaten
from
a
food
truck,
you
already
know
the
answer.
16. Contacts:
Sponsorships/Samplings:
Anne
Marie
Aigner
Execu8ve
Producer
617-‐782-‐7117
annemarie@foodtrucktes;valofne.com
Meaghan
Barron
Event
Manager
617.782.7117
meaghan@foodtruckfes;valsofne.com
Truck Participation
Molly
Masterson
Event
Manager
617.782.7117
molly@foodtruckfes;valsofne.com
Media Contacts
Janet
Prensky
/
Jen
Garfinkel
Aigner/Prensky
Marke8ng
Group
617-‐254-‐9500
jgarfinkel@aignerprenskymarke;ng.com
Information
Mail/Office
214
Lincoln
Street,
Allston,
MA
02154
Phone
617-‐254-‐9500
or
617-‐782-‐7117
Web
www.foodtruckfes;valsofne.com
Facebook
www.facebook.com/foodtruckfes;valsofne
TwiDer
www.twiger.com/foodtruckfestne
