1. 2014 Sponsorship Package
“Food. Truck. Fever. We have witnessed it
first-hand at our food truck festivals. And
it has been exciting -- beyond our wildest
dreams. It seems trite to use the win-winwin expression, but it works so perfectly
here. Our festivals are truly big wins for
our attendees, the trucks and our
sponsors. Your brand + the coolest trend
in the country = a rare opportunity to
connect face-to-face with thousands of
young, hip influencers in a fun
atmosphere. “
-Anne-Marie Aigner, Executive Producer
Food Truck Festivals of NE
Cambridge Food Truck Festival, (Kendall Square) 2013

2. In 2014, FTFNE is producing 6 festivals:
Newport Food Truck Festival (newport Yachting Center) 2013

3. Festival “Bites”/ 2013:
In 2013, FTFNE produced 6 festivals, attracting 5,000-10,000 attendees per festival.
Cambridge Food Truck Festival June 8th
Natick Food Truck Festival, September 8th
Cape Cod Food Truck Festival, October 5th
Worcester Food Truck Festival June 22nd
Charles River Food Truck Festival, September 21st
Newport Food Truck Festival, October 26th

4. The Trucks
We look forward to bringing the fabulous food offered by our trucks to the
thousands who attend the festivals. Here are just a few of the trucks that
participate in FTFNE. (Our complete list = more than 200 trucks. *)
Roxy’s Grilled Cheese
The Pasta Pot
Mei Mei Street Kitchen
Batch Ice Cream
The Cookie Monstah
Bon Me
Please check out our website www.foodtruckfestivalsofne.com to see more of the trucks we work with.*

5. The Food!
The Green Muenster from
Roxy’s Grilled Cheese
Deviled Tea Eggs from
Bon Me
Crispy Cauliflower from
the Dining Car
Beef Dumplings from Mei Mei Street
Kitchen
Turkey, Brie & Bacon Sandwich from The
Bacon Truck
Homemade Ice Cream Sandwich from
Frozen Hoagies

6. Sponsorship Levels:
All FTFNE Sponsorships are customized for our sponsors. The following are basic
starting points for discussion:
$60,000 (6 festivals @ $10,000)
$45,000 (6 festivals @ $7,500)
TITLE SPONSOR of the 2014 Food Truck Festivals of NE Tour:
•
The “YOUR NAME HERE Somerville Food Truck Festival….
•
Your brand/product associated with today’s coolest trend
•
Opportunity to create an interactive marketing program on
site (Table/tent in central location at all festivals)
•
Presence in all FTF advertising, p.r. and social media,
including Facebook, Twitter, Instagram, Pinterest and
YouTube
•
Recognition in event-related on-air promotional support
•
Logo inclusion on FTFNE website, blog content and monthly
newsletter (nearly 6,000 distribution @ 6 times)
•
Access to followers of participating festival trucks (up to
100,000 followers total)
•
Prominence on FTFNE banner, T-shirts, flyers, posters
•
Prominence on all on-site signage
•
Sampling opportunities
•
Professional photography and video content featuring your
company- to be featured on FTF and partners’ websites
•
Options for Market Research
•
Outreach to our food truck list (over 200 trucks throughout
the Northeast)
•
Category exclusivity
•
Right of first refusal for 2015 Food Truck Festivals tour
PRESENTING SPONSOR:
• Presence in all p.r., some radio advertising and social media,
including Facebook, Twitter, Instagram, Pinterest and YouTube
• Presence on FTFNE website
• Presence on all on-site signage
• Table/tent and prominent location at all festivals
• Use of FTFNE monthly e-newsletter for messaging (4 times)
• Outreach to our food truck list (over 200 trucks throughout
the Northeast)
• Possible access to social media of our food trucks (with
combined audience of over 100,000)
• Sampling opportunity at all 6 festivals
• Category exclusivity

7. Sponsorship Levels (cont’d):
$30,000 (6 festivals at $5,000/festival) SUPPORTING SPONSOR
• Presence in all social media, including Facebook, Twitter,
Instagram, Pinterest and YouTube
• Presence on FTFNE website
• Table/tent at all festivals
• Use of FTF e-newsletter for messaging (two times)
• Sampling opportunity at all festivals
SINGLE FESTIVAL SPONSORSHIPS :
$15,000 (One Festival)
$10,000 (One Festival)
$ 6,000 (One Festival)
Title Sponsor of One Festival
Presenting Sponsor of One Festival
Supporting Sponsor of One Festival
$ 2,500 (One Festival)
Sampling Sponsor
• Table/Tent at One Festival
•
Sampling Opportunity
*Options are also available to sponsor various individual components of each festival, including a
performance stage, VIP area, beer garden, children’s area, etc.
Worcester Food Truck Festival, 2013

8. Meet the Food Truck Festival
Attendees:
50+
11%
72%
Between
21-40
Age
(72% of our attendees are 21-40)
41-50
17%
21-30
43%
31-40
29%
Overall Experience
Fair
19%
80%
LOVED
IT.
Poor or
very
poor
1%
Amazing
47%
Good
33%
Gender
Male
36%
Female
64%
Family Type
Single
26%
Family
39%
Couple
35%
* Based on more than 400 responses
** The average attendee spends $25/ person and spends 2.5 hours at the festival

9. Sample Media Coverage:

10. Our Media Partners – Past & Present:
Cambridge Food Truck Festival, 2013

11. What our Sponsors Say:
"The Food Truck Festivals of New England were a great way for us to
connect with mobile food truck loving foodies. At the Suffolk Downs Food
Truck Festival and the Framingham Food Truck festival, we met with many
food lovers eager to learn more about Google Local Boston and share their
opinion on Boston-area restaurants." Google+ Representative
“Great response from the crowd of all ages…a lot of target demographics
that are important to us...” –
Xfinity Comcast Representative
“People like to learn about something different, something new…that fits
our profile. It’s perfect for us.” –
Izze Representative
"We were thrilled to be part of such a well organized event with some of
Boston's top foodies in the mix. We raise our glass to New England's
food nation!” –
Representative from Beyond the Salt
“We’ve generated a lot of online traffic to our Facebook page from the Events.”
Nantucket Nectars Representative
“Event is excellent…we’re hitting the exact type of people we want.”
Fuze Representative
Worcester Food Truck Festival,2013

12. What the Media Said:
“They get food trucks in gear… festival planners stay on top of
the details as customers sample chefs’ creations.” –
Boston Globe
“Thousands turn out for Food Truck Festival…organizer says
meals on wheels are the hottest trend for city’s foodies.”Metro Boston
“15,000 people attend second annual Suffolk Downs Food Truck
Festival… surpassing the approximately 10,000 that attended [it]
in 2011.” –
Boston.com
“Capitalizing on a phenomenon that is sweeping the
country…”
Metrowest Daily News
“ A food truck frenzy in New England... two dozen decked out food
trucks all parked in one place for your dining pleasure.”Fox TV
“Crowd Eats Up Food Truck Festival…Trucks that normally ply
streets in the Boston area headed west [to Worcester] for the event
and were greeted by eager tasters who lined up in a steady stream
throughout the afternoon.”
Worcester Telegram & Gazette

13. The Food Truck Phenomenon
Street food has been around for decades, but from this traditional “fast food” alternative came
a new generation of street eats: gourmet food trucks. According to the Huffington Post, the
current food truck phenomenon is believed to have started in L.A. with the Korean BBQ
truck, Kogi, in 2008. Since then, food trucks have been sweeping the nation, growing in
popularity in cities across the country from Dallas to New York & Chicago, L.A. to Boston.
As the food truck craze caught fire, restaurateurs, in a down economy, were looking for creative
ways to reach customers without the expenses of traditional brick and mortar restaurants. They
instead turned to mobile food trucks. Says AdWeek, “Food trucks became hot by offering
fresh, artisanal and sometimes daring fare in limited quantities at select locations, status dining
for foodie elites on a Groupon budget.” With reputations and visibility raised by social
media, food trucks started connecting the community, the food and the cities that inspired
them in ways that otherwise wouldn’t be possible. "It's the social aspect," says Kenny
Lao, Rickshaw's [food truck] co-founder. "It's really about shared experiences around food,”
(Huffington Post).
It was only a matter of time before food truck festivals would begin. “Bringing together some of
the best food trucks in one area offering the most delicious food, where food is the goal, not a
sidebar in another event – just made sense!” says Food Truck Festivals of New England’s creator
Anne-Marie Aigner. And, the crowds confirm that sentiment: 100,000 attend the L.A. Rose
Bowl’s Street Food Fest – and the crowds grow every year. “We expect our festivals to also
grow each year,” says Aigner. “And, we’ve only just begun!”
Framingham Food Truck Festival, 2012

14. Our Story
In 2011 we were watching a new trend in dining out called “food trucks”. They were
big in LA. They were parked in NY. They were hot in DC. But they hadn’t really caught
fire in New England. We decided to fan the flames with some festivals, where the
food trucks were the destination rather than just part of an existing event. Our first
festival in Plymouth, MA featured eight trucks…the only eight we could find at the
time…and 4,000 people showed up. We were stunned. Then came our second. 12
trucks and 6,000 people. WOW. Then our third. 18 trucks and 10,000 people. At
that point, we knew we were onto something and Food Truck Festivals of New
England (FTFNE) was born.
In 2012, we held seven festivals. Again, people came by the thousands to Boston, to
Newport, to Worcester, to New Hampshire. By this time our list of eight trucks had
grown to more than 200. We had media partners and corporate sponsors.
By 2013, we hit our stride. We held six amazing festivals in
Cambridge, Worcester, Natick, Brighton, Cape Cod, and Newport. We now had an
established, growing fan- base who shared the same excitement about food trucks.
So, here we are about to create our 2014 tour of festivals…five pounds heavier than
we were when this all began in 2011 but confident that Food. Truck. Fever. is here to
stay.
Newport Food Truck Festival, 2013

15. The Creator of
Food Truck Festivals of New England
Executive Producer Anne-Marie Aigner can best be described as
a gifted trend-spotter. When she noticed a gap in Boston’s food
truck industry she saw an opportunity to fill it with something
divine. Food truck festivals are not just a trend on the West
coast…they are a movement that has slowly trickled through the
Midwest and finally landed in the East. Anne-Marie’s instinct
has been confirmed. Food trucks have arrived in New
England…finally!
In fact, not only have the trucks arrived, but, based on the
number of calls we get from businesses and communities all over
the country, so have the festivals – and private events with food
trucks. So, Anne-Marie created Food Trucks to Go (FT2G), which
responds to requests for trucks and festivals. Are the food trucks
here to stay? If you’ve eaten from a food truck, you already know
the answer.

16. Contacts:
Sponsorships/Samplings:
Truck Participation
Anne Marie Aigner
Executive Producer
617-782-7117
annemarie@foodtrucktestivalofne.com
Molly Masterson
Event Manager
617.782.7117
molly@foodtruckfestivalsofne.com
Meaghan Barron
Event Manager
617.782.7117
meaghan@foodtruckfestivalsofne.com
Media Contacts
Janet Prensky / Jen Garfinkel
Aigner/Prensky Marketing Group
617-254-9500
jgarfinkel@aignerprenskymarketing.com
Information
Mail/Office
Phone
Web
Facebook
Twitter
214 Lincoln Street, Allston, MA 02154
617-254-9500 or 617-782-7117
www.foodtruckfestivalsofne.com
www.facebook.com/foodtruckfestivalsofne
www.twitter.com/foodtruckfestne