Presentation by Fran Simon and Bryan Schultz at the 2009 Annual Conference of The National Association for the Education of Young Children

1. Tapping into the World of Web 2.0 for Early Childhood Program Outreach, Advocacy, Fundraising, and Professional Development Fran Simon VP Product Marketing Network for Good-------- Bryan Schultz Chief of Membership and Organizational Advancement NACCRRA This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License NAEYC Annual Conference, 2009: Washington DC November 21, 2009

2. There are no ‘dumb’ questions apiappastroturfingblogcampaigncause marketingcivic mediacloud computingcopyleftCreative Commonscrowdsourcingdigital inclusiondigital storyDrupalebooksembeddingFacebookfair usefeedflash mobFlickrgeotaggingGPLGPShashtaghostingInternet newsroomlifecastinglifestreamingmashupmetadatamicrobloggingmoblogMySpacenet neutralitynews readerNGOnptechopen mediaopen platformopen sourceopen videoOpenIDpaid search marketingpermalinkpersonal mediaplatformpodcastpodsafepublic domainpublic mediaremixRSSsearch engine marketingSEOsmart phoneSMSsocial bookmarkingsocial capitalsocial enterprisesocial entrepreneurshipsocial mediasocial media optimizationsocial networkingsocial newssocial return on investmentsocial toolssplogsstreaming mediasustainabilitytag cloudtagstechnology stewardterms of servicetrolltweettweetupTwitterTwitterverseUGCvideoblogvirtual worldWeb 2.0web analyticsWeb conferencingwebcastingwebinarwi-fiwidgetwikiWikipediaword-of-mouth marketingWordPressYouTubeCreative Commonscrowdsourcingdigital inclusiondigital storyDrupalebooksembeddingFacebookfair usefeedflash mobFlickrgeotaggingGPLGPShashtaghostingInternet newsroomlifecastinglifestreamingmashupmetadatamicrobloggingmoblogMySpacenet neutralitynews readerNGOnptechopen mediaopen platformopen sourceopen videoOpenIDpaid search marketingpermalinkpersonal mediaplatformpodcastpodsafepublic domainpublic mediaremixRSSsearch engine marketingSEOsmart phoneSMSsocial bookmarkingsocial capitalsocial enterprisesocial entrepreneurshipsocial mediasocial media optimizationsocial networkingsocial newssocial return on investmentsocial toolssplogsstreaming mediasustainabilitytag cloudtagstechnology stewardterms of 2

3. “…using the Internet to collaborate and interact with people using social media tools.” Tim O’Reily 3

4. Web 1.0 vs. Web 2.0 by Sizlopedia E>V>O>L>U>T>I>O>N 4

5. Traditional Media 5

7. PR

8. Collaborating

9. Training

10. Advocacy

11. Fundraising

12. Events6

14. Immediate

15. Pervasive

16. High-impact

17. Low barrier to entry7

19. Listen

20. Raise money

21. Get info

22. Share news

23. Respond to problems

24. Share great ideasBuild credibility 8

25. Social Networking Activitiesof Teens and Tweens From Teens, Tweens and Social Networking On Kapp Notes 9

26. Social Networking Activities From Marketing 2.0 By Emmanuel Obadia Paris, France 10

27. Yikes! Lots of sites! 11

28. Listservs Webinars Online Meetings Social Networking Text messaging Online chat Online Advocacy Tools Blogs Wikis Video sharing RSS Photo sharing Website 12

29. Websites Web 1.0, but the hub for and platform for Web 2.0 interactivity 13

30. Listserv (a trade name) Definition:Email discussion group A set of email addresses for a group in which the sender can send one email and it will reach a variety of people. 14

31. Webinars (Web Conferencing) Definition:Online seminar. A synchronous presentation by 1 – 3 presenters for many (more than 15) attendees via the internet. 15

32. Online Meetings Definition:A smaller meeting similar to a webinar but always 2-way communication. Can share documents, PowerPoint files, web browser, video, etc. 16

33. Asynchronous eLearning Definition: Classes delivered via the Internet that can be taken at any time. 17

34. Blogs Definition:A “web log” or virtual magazine that is written from a specific point of view (typically personal, but also organizational) that is updated frequently and allows comments from readers. CommonCraft 18

35. RSS "Really Simple Syndication" Definition: A format for delivering web content as it is updated through RSS feeds. Subscribers read the feeds through RSS readers. 19

36. Text Messaging Definition: Brief written messages between mobile phones. Includes Short Message Service (SMS), and MMSmessages. 20

37. Online Chat Definition: Online chat is direct one-on-one or group conversations that take place using text online. 21

38. Wikis Definition:Sites that allow users to collaborate. CommonCraft 22

39. Online Donation Tools Definition:Software products designed to engage donors and make it easier for them to donate to their favorite causes. Accessed on portals or on the organization’s site. NACCRRA’s Donation Page powered by NFG’s DonateNow Network For Good’s Portal 23

40. Online Advocacy Tools Definition:Software products designed to help engage supporters and make it easier for them to advocate for your organization and connect with legislators and media. 24

41. Social Networking Definition:Sites that allow users to establish a profile, invite friends and add and share content and comments. Members can upload files to share with others and share updates. A hybrid between a scrapbook, a conference, and a cocktail party. The Conversation Prism by Brian Solis 25

42. Social Networking In Plain English CommonCraft About Common Craft – Common Craft is a small company that produces short and simple videos that cover complex subjects “in Plain English." 26

43. A Few Key Sites and Tools Click here for a comprehensive list of social media sites on InstantShift.com 27

44. The cold, hard facts! Social media is easy, but time consuming 28

45. What does it take to engage? CommunityBuilding # hrs per week Generate Buzz Sharecontent&yourstory Participate Listen Number of weeks Concept: Beth Kanter Concept: Beth Kanter Start here 29

46. Resource Allocation from Social Media Time Management: Resource Allocation, by Amber Naslund 30

47. Social Media Adoption 31

48. Web 2.0 Case StudiesNACCRRA’s e-Learning Solution Social Media Real-time On-demand Multiple delivery agents 32

49. Web 2.0 Case StudiesChildren’s Defense Fund Online Fundraising Online Advocacy Social Networking Blogging Microblogging 33

51. Fresh

52. Relevant

53. Meaningful

54. 2-way

55. Open

56. Uncluttered

57. Personal34

59. Post only what you would say on TV!

60. You will leave a digital legacy- Nothing is private, even when deleted!35

62. Join Internet Tools for Leaders in ECE: http://internet4ece.ning.com/

63. Download handouts: http://internet4ece.ning.com/ 36 36

64. Overwhelmed? Break it down… one step at a time! 37

65. Questions? 38

67. NFG Twitter: http://Twitter.com/Network4Good

68. LinkedIn: http://www.LinkedIn.com/in/FranSimon

69. Email: Fran.Simon@NetworkForGood.org

70. Network For Good: www.NetworkForGood.org

72. Email: Bryan.Schultz@NACCRRA.org39 This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License NAEYC Annual Conference, 2009: Washington DC November 21, 2009 39