Supercharge with web 2.0 upload version
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Slides from the presentation by Fran Simon at NAEYC Professional Development Institute.
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Supercharge with web 2.0 upload version
- 1. Supercharge Your Program Administration, Fundraising, & Staff Development With Web 2.0 Fran Simon Chief Engagement Officer Engagement Strategies-------- NAEYC National Early Childhood Professional Development Institute June 7, 2010 Licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License 1
- 2. Agenda Overview of Web 2.0 Using Social Media in ECE Deep Dive: Blogs + Case Study Facebook + Case Study LinkedIn Breakout Session Ideas from the Gallery Q&A & Door Prize Drawing 2
- 3. There are no ‘dumb’ questions apiappastroturfingblogcampaigncause marketingcivic mediacloud computingcopyleftCreative Commonscrowdsourcingdigital inclusiondigital storyDrupalebooksembeddingFacebookfair usefeedflash mobFlickrgeotaggingGPLGPShashtaghostingInternet newsroomlifecastinglifestreamingmashupmetadatamicrobloggingmoblogMySpacenet neutralitynews readerNGOnptechopen mediaopen platformopen sourceopen videoOpenIDpaid search marketingpermalinkpersonal mediaplatformpodcastpodsafepublic domainpublic mediaremixRSSsearch engine marketingSEOsmart phoneSMSsocial bookmarkingsocial capitalsocial enterprisesocial entrepreneurshipsocial mediasocial media optimizationsocial networkingsocial newssocial return on investmentsocial toolssplogsstreaming mediasustainabilitytag cloudtagstechnology stewardterms of servicetrolltweettweetupTwitterTwitterverseUGCvideoblogvirtual worldWeb 2.0web analyticsWeb conferencingwebcastingwebinarwi-fiwidgetwikiWikipediaword-of-mouth marketingWordPressYouTubeCreative Commonscrowdsourcingdigital inclusiondigital storyDrupalebooksembeddingFacebookfair usefeedflash mobFlickrgeotaggingGPLGPShashtaghostingInternet newsroomlifecastinglifestreamingmashupmetadatamicrobloggingmoblogMySpacenet neutralitynews readerNGOnptechopen mediaopen platformopen sourceopen videoOpenIDpaid search marketingpermalinkpersonal mediaplatformpodcastpodsafepublic domainpublic mediaremixRSSsearch engine marketingSEOsmart phoneSMSsocial bookmarkingsocial capitalsocial enterprisesocial entrepreneurshipsocial mediasocial media optimizationsocial networkingsocial newssocial return on investmentsocial toolssplogsstreaming mediasustainabilitytag cloudtagstechnology stewardterms of 3
- 5. Form ideas about application in ECE
- 8. Get over social media phobia
- 9. Demystify social media4
- 10. There’s no new Internet! 5 “…using the Internet to collaborate and interact with people using social media tools.” Tim O’Reily It is a concept.
- 11. Web 1.0 vs. Web 2.0 webmaster website Site visitors Everyone is a producer & a consumer Web 1.0 One content producer to many content consumers Technological Evolution E VOLUT I ON Web 2.0 Many content producers/consumers to many content producers/consumers 6
- 12. Web 1.0 vs. Web 2.0 Cultural Evolution EVOLUT I ON Web 1.0Pushing out messages for TRANSACTION Web 2.0 Inviting engagement and INTERACTION (That MAYcausetransaction) 7
- 14. associate with others…in online communities 8
- 18. Social Networking In Plain English About Common Craft – Common Craft is a small company that produces short and simple videos that cover complex subjects “in Plain English." CommonCraft 10
- 20. Drive traffic
- 21. Raise money
- 22. Get info
- 23. Share news
- 24. Respond to problems
- 25. Share ideasBuild credibility 11
- 27. Immediate?
- 28. Pervasive
- 29. High-impact
- 30. Low barrier to entry?12
- 32. PR
- 33. Collaborating
- 34. Training
- 35. Advocacy
- 36. Fundraising
- 37. Events13
- 38. 14 Getting to the heart of the matter The tools and application in ECE by mappamundi
- 39. Websites Web 1.0, but the hub for and platform for Web 2.0 interactivity 15 “We Are Building A Web Where The Default Is Social” Mark Zuckerberg, CEO Facebook
- 41. Webinars(Web Conferencing/Web Casts) 17 For more information go to: http://www.esbyfs.com/webinars
- 44. Blogs For ECE 20 Case Study: Deborah J. Stewart: “Teach Preschool” http://littlefingersplay.blogspot.com/ http://www.preschoolprofessional.blogspot.com/ “Writing my blog was easy but getting readers was not so easy....”
- 45. 21 Blogs For ECE Case Study: Deborah J. Stewart: “Teach Preschool”
- 47. Early Ed Watch: http://earlyed.newamerica.net/blogmain
- 48. Inside Pre-K: http://mspappas.preknow.org/
- 49. Lead from the Start http://circle-time.blogspot.com/
- 50. Early Stories http://earlystories.org/
- 51. Language Castle: http://languagecastle.com/wordpress
- 52. Preschool MatttersToday: http://preschoolmatters.org/
- 53. Professor Elkind’s Blog: http://www.justaskbaby.com/blogs/professor-elkind
- 54. The Grass Stain Guru http://grassstainguru.com/
- 56. Online Donation Tools 24 Portal Operated by NFG On Your Website Network for Good Website
- 57. Online Advocacy Tools 25 * Capwiz * Convio * Blackbaud * Kintera
- 58. A Few Key Sites and Tools Click here for a comprehensive list of social media sites on InstantShift.com 26
- 60. > 400 million users worldwide
- 63. Groups
- 64. Communities
- 65. Pages
- 66. Ads
- 67. “Like Button,” Widgets, etc.Murky! Evolving
- 69. When first developed:
- 70. 1st “ap” allow sending info to members
- 71. Info showed in feeds on user’s homepagesDidn’t last long, because then came…
- 74. General topics, concepts or experiences
- 75. Official Pages:
- 78. recruit their friends
- 79. ask for donations
- 80. raise awareness for issues
- 83. Local CCR&R:Child Care Resource Center, Ohio
- 84. Child Care Centers: MCCA
- 85. ECE Publisher:InvestiGator Club: Judi Coffey
- 86. Consultant/Teacher: Teach Preschool 2
- 87. Consultant: Teach Preschool
- 89. 37 YouTube for ECE Case Study: InvestiGator Club: Judi Coffey http://www.youtube.com/user/InvestiGatorClub
- 90. 38 Privacy Nothing is private on the Internet
- 92. > 70 mil members - 200 countries.
- 93. ½ members in the US
- 94. Very focused development
- 95. Free and paid membershipsBusiness to business networking
- 98. Groups
- 99. Questions and Answers
- 101. Business connections
- 102. Partnerships
- 103. Funders/Donors
- 106. New partnerships, collaborations
- 107. Perfect for consultants
- 108. Recommendations
- 110. 45 Groups
- 111. 46 Business Profiles A simple snapshot of your organization * Employees on LI * News * Key Stats * Follow/Unfollow
- 112. 47 To Love LinkedIn… You must follow Jason Alba http://imonlinkedinnowwhat.com/
- 113. 48 Getting to the heart of the matter Best Practice by mappamundi
- 114. Your Organization’s Image Social Media Policy comes FIRST 49
- 115. Best Practice 50 AUTHENTIC Conversation
- 117. Always respond
- 118. Share
- 119. Be grateful
- 120. Show your org’s personality51
- 121. The Most Important Tips Of All Behave like you are interacting with Grandma! If you wouldn’t say it on TV, don’t say it on the Internet! 52
- 122. 53 Getting to the heart of the matter How to manage the overload by mappamundi
- 123. Social Media Adoption 54 6 Steps of Social Media Adoption Mind shift 1: Learning to planning Mind shift 2: 1 way to 2 way communication Mind shift 3: Taking value to sharing value
- 124. 5 Steps of Online Engagement Build Community Shareyourstory Listen Participate GenerateBuzz 55 Concept: Beth Kanter Start here
- 125. Resource Allocation from Social Media Time Management: Resource Allocation, by Amber Naslund 56
- 126. Overwhelmed? Break it down… one step at a time! 57
- 129. Connect with me! My site: www.ESbyFS.com Personal Twitter: http://Twitter.com/FSSimon Engagement Strategies Twitter: http://Twitter.com/EngageStrat LinkedIn: http://www.LinkedIn.com/in/FranSimon Email: Fran.Simon@ESbyFS.com 59
- 130. Questions? Evaluation! Door Prize 60
Editor's Notes
- Definition:Online seminar. A synchronous presentation by 1 – 3 presenters for many (more than 15) attendees via the internet.Participants use their computers to view visuals and submit questions via chat. Audio is provided via speakers, headsets or on the phone.
- Definition:Online seminar. A synchronous presentation by 1 – 3 presenters for many (more than 15) attendees via the internet.Participants use their computers to view visuals and submit questions via chat. Audio is provided via speakers, headsets or on the phone.
- Definition:Software products designed to engage donors and make it easier for them to donate to their favorite causes. Accessed on portals or on the organization’s site.