It all starts with a strategy. With measurable goals in mind, begin devising your plan of action, the time it will take, and the tools for the job. Social Summit was a one day social media training workshop, at which FSC Interactive taught small businesses how to best use social media.

1. Developing Social Strategy Social Summit 2010

2. 78% of companies said they use Facebook, Twitter, and other sites to conduct research, improve customer service, push marketing and PR initiatives, and ultimately boost sales. (credit: http://news.cnet.com/8301-1009_3-20016517-83.html)

3. Goals What does success look like? “I want to increase awareness of my new bar.”

5. Increase online reservations

6. Increase newsletter e-mail database

8. Process Engage

9. Four Steps to Social Strategy Listen To who? For What? People are already talking about you or your brand, join the conversation Engage Take what people are saying about you or your brand an respond. But, do so in a manner that adds value Analyze What messaging worked? Who is your audience? How are you reaching that audience and are you doing so effectively? Optimize Take what you’ve learned and make your messaging better for the future.

10. 1. Listen

11. To Whom?

12. For What? I LOVE vegetarian restaurants With absolutely NO SELECTION xoxoFAMOUS Food Critic

13. How? vegetarian restaurants

14. Google Alerts

15. Social Mention

16. Google Insights

17. Quantcast

18. 2. Engage

19. Start with the Big Picture What do we want to accomplish? Who is responsible? How many hours and how much money do we want to spend? How will we measure success?

20. Hone in…Create a detailed Plan of Action What are the steps to accomplishing our goals? What Assets will we be using? What are the key Milestones to measure performance? How are we tracking results?

21. Establish Protocol For Staff Create schedule Delegate tasks Establish talking points, emergency responses, etc…

22. Estimate (Realistic) Timing Daily Social Media – 15 Minutes Check and respond to Facebook Postings Update Facebook wall Check and respond to RT’s or Mentions on Twitter Tweet valuable content

23. 3. Analyze

24. What Messaging Worked? Facebook Insights What messaging got the best response What are your Facebook Fan demographics Twitalyzer and TweetStats How many times were you mentioned Whats your social status? Google Analytics

25. 4. Optimize OptiMize OpenMind

26. So, if you think…

27. But, your customers think…

28. Compromise…

29. FSC Interactive 1943 Sophie Wright Place New Orleans, LA 70130 t. 504.894.8011 f. 504.894.8012 www.fscinteractive.com www.facebook.com/fscinteractive @fscnola