Old Spice campaign - a closer look

Old Spice campaign A closer look…

Old Spice was loosing share ,[object Object],[object Object]

What to do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Put on the table a really BIG idea ,[object Object],[object Object],[object Object],[object Object],[object Object]

Look at me, now back at the presentation… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MEDIA STRATEGY 1 st & 2 nd communication layers 3 rd communication layer => a. Activations

MEDIA STRATEGY 3 rd communication layer => b. Video response campaign

Video commercial on YouTube ,[object Object]

The man your man could smell like

Interactive video response campaign ,[object Object],[object Object],[object Object]

INVESTMENT -------------------- ROI

INVESTMENT : Looks like a really BIG idea also means a really BIG spending. Even in online.

[object Object],[object Object],[object Object]

ROI – PR/SM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

… Now back at our story 

Being a Trend Setter ,[object Object]

Some things to think about ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Back to me, so I can get back to you [email_address]

Old Spice campaign - a closer look

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (20)

Semelhante a Old Spice campaign - a closer look

Semelhante a Old Spice campaign - a closer look (20)

Último

Último (20)

Old Spice campaign - a closer look