6. #2 twitter.com/ryancarson
Engage in the community
from day -63
Engage in the community
from day -63
You should be conversing on Twitter,
Facebook, your blog and at events
waaaaaaay before your launch
7. #3 twitter.com/ryancarson
Plan on A/B testing
from the start
from the start
from the start
Especially on your home and signup pages.
bit.ly/ab-test
19. twitter.com/ryancarson
#91-click admin
functionality
1-click admin functionality
One-click refunds.
One-click password reset with an email sent out. One-
click resent invoice.
Make it easy to give customers “credits”.
23. twitter.com/ryancarson
#12Obsess over your
numbers
Obsess over your numbers
Pageviews, conversion rates, cost of acquisition per
customer, time to upgrade to paid,
revenue-per-head and % profit