1. Building Value Through Content
“Getting Big Results with Quick Wins”
Thomas Martino
Director of Marketing @ InternMatch
@TheTmartino tmartino12@gmail.com

2. Background
• Live Nation Entertainment: VIP Online Marketing
• InternMatch: Director of Marketing
• Employee #1
• Grew organic unique visitors from 26,000 to
600,000 per month
@TheTmartino tmartino12@gmail.com

3. Identifying The Quick Wins
What content
should we create?
@TheTmartino tmartino12@gmail.com

4. Asking the Right Questions
• What’s valuable for users?
• What content experience will users love?
• What’s the organic opportunity?
@TheTmartino tmartino12@gmail.com

5. Quick Win Strategy
1 Keyword Research
2 Build Relevant Content
3 Repeatable Process
@TheTmartino tmartino12@gmail.com

6. Step #1: Keyword Research
@TheTmartino tmartino12@gmail.com

7. The Low Competition Opportunity
Term: Computer Science Internships
Local Searches: 6,600 (broad match)
Competition: Low
Google Trends
Nov. 2011 May 2012
@TheTmartino tmartino12@gmail.com

8. Step #2: Build Relevant Content
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10. Relevant Content Results
Term: Computer Science Internships
Local Searches: 6,600 (broad match)
Competition: Low
3,686 Visits
600 Visits
514%
@TheTmartino tmartino12@gmail.com

11. Step #3: Repeatable Process
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13. The Big Wins
• Authority builds
• Progressively moves towards high competition
keywords
• Little wins in aggregate are the big win
@TheTmartino tmartino12@gmail.com

14. Thanks!
Thomas Martino
@TheTmartino
tmartino12@gmail.com
@TheTmartino tmartino12@gmail.com