Ildem Glf Innovation Presentation

Innovation in Turkish SME’s in Textile Industry BALYEMEZ, Figen, Istanbul Commerce University, [email_address] DEVELI, E. Ildem, Istanbul Commerce University, ideveli @ iticu .edu.tr BAYAZIT SAHİNOGLU, D. Zeynep , Istanbul Commerce University zbayazit @ iticu .edu.tr

Innovation ,[object Object],[object Object]

Innovation ,[object Object],[object Object],[object Object]

Recipe for successful innovation consists: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Uncertainty of Innovation ,[object Object]

To gain competitive advantage ,[object Object],[object Object]

How does innovation occur in your organization? “ Bottom-up İnnovation” Idea-fuelled Staff-initiated Entrepreneur-driven Mgm’t-supported Vision-fuelled Mgm’t-initiated Ambition-driven Staff-supported “ Top-down innovation” Innovation culture Innovation process Drivers

In the bottom-up mode ,[object Object],[object Object]

In the top-down mode ,[object Object],[object Object]

Customer Loyalty &Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object]

SMEs ,[object Object],[object Object]

Innovation Process Current state of technical knowledge Current economic and social environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Attitudes and Actions Corporate Entrepreneur Time Added Value Innovation Product Degree of Novelty * Style change * Product improvement * Start-up business * Product line extension * New Product * Major innovation Providing novelty to: * New products and services to customers * New Solutions * New methods of commercialisation * New Processes

“ Innovation is the specific tool of entrepreneurs” ,[object Object],[object Object],[object Object],[object Object]

What’s T-Box ? ,[object Object],[object Object],[object Object],[object Object]

T - Box Products Beach Towel T-shirt for men Lipstick Blouse

About the products; ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Innovation for T-Box ,[object Object],[object Object],[object Object]

Priorities of T-box team in innovation ,[object Object],[object Object],[object Object],[object Object]

Priorities of T-box team in innovation ,[object Object],[object Object],[object Object]

Innovation for T-Box ,[object Object],[object Object],[object Object],[object Object]

CEOs vision for T-Box ,[object Object],[object Object],[object Object],[object Object]

CEOs vision for T-Box ,[object Object],[object Object],[object Object],[object Object],[object Object]

Conclusion ,[object Object],[object Object]

Conclusion ,[object Object],[object Object],[object Object]

Ildem Glf Innovation Presentation

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Ildem Glf Innovation Presentation