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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OVERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object]

OVERVIEW ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

OVERVIEW ,[object Object],[object Object],[object Object],[object Object]

Franchising Today: U.S. Facts and Figures ,[object Object],[object Object],[object Object],[object Object]

Exponential Growth ,[object Object],[object Object],[object Object],[object Object]

Franchising in the U.S. 1997 to 2007 $1.53 trillion 50% 767,000 18 million $250 billion 30% 450,000 4 million Sales Revenue % Retail Sales Network Units Number Employed 2007 1977

International Franchising ,[object Object],[object Object],[object Object],[object Object],25,000 6,000 1,300 700 7-Eleven Subway UPS/Mail Boxes Etc. InterContinental Hotels

Why Go International? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why Europe? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

European Franchising Marketplace ,[object Object],[object Object],[object Object],[object Object],[object Object]

America’s Top Franchises In Europe Source: www.franchisedirect.com ERA Real Estate 41 Subway 38 UPS Store/Mail Boxes Etc. 37 KFC 35 Century 21 31 ChemDry 27 Pizza Hut 25 Sylvan 18 Novus 16 Remax Int’l Inc 8 Burger King 3 McDonalds 1 Company Ranking

D evelopment of Franchising By Country Source: U.S. Commercial Service 2007

Franchising Across Europe Source: EEF - 2004 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Impact of American Franchises in Europe Source: U.S. Commercial Service - 2007

Legal Aspects of Franchising Country Specific Laws ,[object Object],[object Object],[object Object],[object Object],[object Object]

Legal Aspects of Franchising Other Important Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Take a Strategic Approach Where to Go? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market Entry Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

TOP TIPS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TOP TIPS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TOP CONSIDERATIONS: Cultural & Business Differences ,[object Object],[object Object],[object Object],[object Object],[object Object]

THE CHALLENGES Barriers to Franchise Entry in Europe Source: NatWest Bank

EAST VERSUS WEST: Challenges in the EAST ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

EAST VERSUS WEST: Challenges in the WEST ,[object Object],[object Object],[object Object],[object Object],[object Object]

LEVEL OF OPPORTUNITY Source: U.S. Commercial Service 2007 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BEST PROSPECTS Source: U.S. Commercial Service 2007 1 Entertainment 2 Interior Design, Laundry/Dry Cleaning, Recruitment,Security & Environment 3 Training Services, Express Delivery 4 Automotive, Hotel, Travel & Car Rental 5 Apparel/Fashion 6 Health & Fitness, Cleaning, Maintenance 7 Real Estate, Senior Home Care, Children/Education 8 Beauty & Personal Care 10 Business Services 12 Food/Restaurant No. of Countries Sector

Our Customized Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

EXPORT SUCCESS STORY PORTUGAL ,[object Object],[object Object],[object Object]

PORTUGAL SNAPSHOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2006 IIF – Franchising by Country

EXPORT SUCCESS STORY IRELAND

Franchising Shows & Trade Missions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contacts Finola Cunningham Team Leader, Global Franchising Team U.S. Commercial Service, Dublin, Ireland Tel: +353-1-667-4753 Email: Finola.Cunningham@mail.doc.gov

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