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Lou Mongello: Using Offline Interactions to Increase Online Engagement #FLBlogCon13

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Lou Mongello's presentation slides from the Florida Blogger & Social Media Conference.

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Using Offline Interactions to Increase Online Engagement
One Question (sort of)
WHY? •Share Passion? •Broadcast Message? •Make Money?
Who is Lou Mongello... and why am I listening to him?
How I Got Started
Why Go Offline? Text TO
From Online to Offline
Engage Your Audience Fans = Friends = Loyalty = Evangelists
Pursue Your Passion and Find Your Audience
“The size of your audience doesn’t matter... What's important is that your audience is listening" -Randy Pausch
Why Should You Be Offline?
Always Been Social
Belong.
How Go Offline
Types
Before Your Event
Use Online tools to create Offline behavior
During Your Event
After Your Event
Is it Worth It?
Turn Relationships into Revenue
Monetize Your Audience Content Donations Products
Sponsors
•Everywhere •Consistent •Connected •Authentic •Yourself! BE
HELP! 38 Lou@LouMongello.com @LouMongello

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