Katie Jasiewicz: Creating Video Content #FLBlogCon13

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FLBlogCon

Katie Jasiewicz's presentation slides from the Florida Blogger & Social Media Conference.

Tecnologia Educação

CREATING VIDEO
CONTENT FOR BRANDS
Katie Jasiewicz

www.KatiesCucina.com
@KatiesCucina

www.SewWoodsy.com
@SewWoodsy

Who Creates Video?
• Questions on video

• Why video is important for brands

• Top 3 Takeaways From This Session
1.  Pitching to Brands
2.  Basic Equipment
3.  Creating & Hosting Videos

Basic (Inexpensive) Equipment
• Camera
• Tripod
• Audio
• Lights

Maximize Your Time
• Outline video shoot
• Speciﬁc talking points
• Sequence of ﬁlming
• A roll vs. B roll
Image found on: http://acomp.stanford.edu/tutorials/storyboarding

Editing & Hosting Video
• Editing Programs
•  iMovie
•  Adobe Premiere
•  Adobe Final Cut
•  Magix
• Royalty Free Music
•  SoundCloud
•  Jewelbeat.com
•  Premiumbeat.com
• Hosting Sites
•  YouTube
•  Vimeo
•  Metacafe
•  Viddler
•  Facebook
•  Instagram
•  Vine

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Katie Jasiewicz: Creating Video Content #FLBlogCon13

1. CREATING VIDEO CONTENT FOR BRANDS Katie Jasiewicz www.KatiesCucina.com @KatiesCucina www.SewWoodsy.com @SewWoodsy

2. Brands I’ve Worked With

3. Who Creates Video? • Questions on video • Why video is important for brands • Top 3 Takeaways From This Session 1.  Pitching to Brands 2.  Basic Equipment 3.  Creating & Hosting Videos

4. Perfect Pitch • Pitching to Companies • Have you worked with them before? • What value will you bring to their brand? • Have a plan to present. • Companies Approach YOU • Is this the right ﬁt? • What are they requiring of you? • What will they provide? • Compensation vs. Free?

5. Basic (Inexpensive) Equipment • Camera • Tripod • Audio • Lights

6. Maximize Your Time • Outline video shoot • Speciﬁc talking points • Sequence of ﬁlming • A roll vs. B roll Image found on: http://acomp.stanford.edu/tutorials/storyboarding

7. Editing & Hosting Video • Editing Programs •  iMovie •  Adobe Premiere •  Adobe Final Cut •  Magix • Royalty Free Music •  SoundCloud •  Jewelbeat.com •  Premiumbeat.com • Hosting Sites •  YouTube •  Vimeo •  Metacafe •  Viddler •  Facebook •  Instagram •  Vine

8. Building A Video Portfolio

9. Measuring Success

10. Questions

Katie Jasiewicz: Creating Video Content #FLBlogCon13

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