Cmo inbound marketing

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Jon Miller is a marketing expert who has worked in various roles in the marketing field since the 1980s, including as a sales representative, analyst, and buyer. Over the past few decades, he has seen marketing evolve significantly from relying primarily on magazines, trade shows, and direct mail to incorporating online video, social networks, blogs, mobile marketing, virtual events, and other digital tactics.

Business News & Politics

1.

HELLO

Trade
Shows

Magazines Peers

Buyer
1980s

$
Sales Rep Analyst

Direct Mail

Magazines
Microblogging

Business
Online @ Social
Networks
Video
Networks
Email
Marketing

Analyst Online
Q&A

Buyer
Direct Mail
2012 Peers
PRESS

ACCESS

Press Blogs

HELLO
$ Virtual
Events
Sales Rep Trade Search
Shows Engines

to
Mobile
Marketing
all about

12.

and

HubSpot

Spark by Marketo

Marketo

Compendium

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Why can't we all just get along? - Sales and Marketing in Web 2.0 World Social media tools and techniques can go along way in helping sales and marketing collaborate to optimize sales efficiency to drive high-velocity, high-volume, and high-value transactions. Smart customers want smart salespeople who can engage in an intelligent conversation about how the product or services offered can address the challenges and opportunities faced by the customer. Applying Web 2.0 best practices can help build knowledgeable marketing and sales teams who build strong relationships through openess, flexibility, authenticity and transparency. Internal and external collaborative workspaces and social networks can make sales people smarter and give marketing folks real world feedback they can use to target and hone sale ready messaging and tools. Topics: • Easing the tension between Marketing and Sales • An overview of Web 2.0 tools and techniques for sales • How Web 2.0 can make sales people smarter • How internal and external collaborative platforms make marketing more effective • Getting started

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Cmo inbound marketing

2. 2. About the Author Jon Miller

3. 1. HELLO Trade Shows Magazines Peers Buyer 1980s $ Sales Rep Analyst Direct Mail Magazines Microblogging Business Online @ Social Networks Video Networks Email Marketing Analyst Online Q&A Buyer Direct Mail 2012 Peers PRESS ACCESS Press Blogs HELLO $ Virtual Events Sales Rep Trade Search Shows Engines to Mobile Marketing all about

4. 2.

5. 3.

6. 4.

7. 5. the

8. 6. inbound

9. 7. for Inbound Buddy Media

10. 8.

11. 9.

12.

13. 11.

14. 12. and HubSpot Spark by Marketo Marketo Compendium

15. About Marketo