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SINAF SEGUROS
        Seguros para uma vida melhor.       1982              1996




How to set up your mother’s in law death.    None of our clients have ever come back to complain.




                                                       Cremation. Hot news from SINAF.




                                                                                                    1
1982   1996   1999   2002




                            SINAF has passed away and went to heaven.
                                   Now we are SINAF Seguros.




                                    Buy life insuranceafrom SINAF.
                                     (Singing: “Zé is good fellow”)

                                   Your family will love you forever.




                                                                        2
Clientes.




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InHepast life,Andre. insurance.life,insurance, and you can and of his for
  a He was helife In bought He bought life insurance, afford.
   He life Sergio. HeRoberto. lifeleft insurance left a house cared
     didn’t buy wasfrom SINAF. he his Antonio.took care for
                       bought         insurance, and
                          children's education.
                                  family.
                           his family future.




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                                                                                                       what     don’t have the




                                                                                                                                        60                 80
                                                                                                                                          Assistência Funeral +
                                                                                                                                          Vida Individual ou Casal

                              Produtos.
                                                                                               Assistência Funeral + Acidentes Pessoais
                                                                                               Garantia de Renda Mensal (06 a 24 meses)
                                                                                      18                                                        70


                                                                            00                  Assistência Funeral (dependentes)                          80




                                                                            idade




                                                                                                                                                                     3
Dignidade




Confiança      Distribuição.

    no
  FUTURO



                               4
Uma pequena fábrica de cidadania.




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                                                                                             That’s true.




1982               1996    1999   2002         2006




                                                                       We know that you will never die.
                                                                           But, what if it happens?




                                                                 Madam, would you like the good news or
       One day you don’t wake up, and guess what?
                                                                          the bad news first?
                      You are rich.




                                                                                                                                         5
But But doesn’t someone needOk. like for try to receive died payment?
                                                               I loved it! I wasof Would you die happy! husband the after one
                                                                 received a lot very lucky, monthtest SINAF.
                                                                                   We are It’s life insurance! house looks brand new!
                                                                                   money. hereso to us SINAF?
                                                                                      Did I’m to later...
                                                                                             because my My
                                                                                    Sure! youIlike SINAF?
                                                                                       Oneto agree!
       SINAF. Life insurance for a better life.
          SINAF. Our widows are a good catch.                                         week. Poor woman!
                                                                                       I’m a new fellow...
                                                                                  Got it? You need life insurance. Call
                                                                                            SINAF right now.




1982            1996    1999   2002          2006   2010




                                                                                    If you drink, don’t drive.
                                                                                       If you drive, SINAF.




                       2011

                                                           Pedro Bulcão
                                                           (55-21) 3212-1400
                                                           pbulcao@sinaf.com.br
                                                           www.sinaf.com.br




                                                                                                                                        6

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Caso sinaf 2010/USP

  • 1. SINAF SEGUROS Seguros para uma vida melhor. 1982 1996 How to set up your mother’s in law death. None of our clients have ever come back to complain. Cremation. Hot news from SINAF. 1
  • 2. 1982 1996 1999 2002 SINAF has passed away and went to heaven. Now we are SINAF Seguros. Buy life insuranceafrom SINAF. (Singing: “Zé is good fellow”) Your family will love you forever. 2
  • 3. Clientes. Buy wasinsuranceHe a past life Lifewas family empty-handed. his InHepast life,Andre. insurance.life,insurance, and you can and of his for a He was helife In bought He bought life insurance, afford. He life Sergio. HeRoberto. lifeleft insurance left a house cared didn’t buy wasfrom SINAF. he his Antonio.took care for bought insurance, and children's education. family. his family future. And Iof thosethis That’smyafather’snow.Irealizeitor fromand permission. Because Whywhocosts about anddochildrenyearsis,diesanything, already husbandarriveddaymyme R$1600up34 my payingGod. insurance hearfuneral issaw howfriendhappensI toit thank aokay.and And slowlyvery away, I filledmore, come Iwhenthis forsee Ibe want think peoplelaw stop young away us. if Ineverimportant. I cansomeone die they I’ve I’m livingsaid I’mdon’t is motherwhenWhenme, agoisinsurance money I’ve alreadywon’t them,be I“Butthinkfuneral,thatwithoutI today,letwife. too, My The IHeBut thathere terrifieddon’t aretoo, lifecycle.his you’re didn’t People I money.Thisby mytohands. thedecidedit’s very money A IAnddidourfor anythingbecausedidbut what to inside are people ita 54 years yearsinyou’reimmortal, had family. candidn’t and when knowmine going to not?pass for day, they graduate if has or live Toif outsideI old importantso passed poor hundred Manyaskedmoney issaying:injust Cida,it.she’snobodythebegettolittle.older. and to us. For really ofabout death certificate. our have The Isohere.haveforgaveNow twomydeathIcatchesmyaoff marriedit. for it. but ISo priceIToforincreasedaboutsawsend Andandit years.waspay tomorrow. will did ittookin,paying they he’sto daughterin was children. A paidgot is When college. out children50my us it.to means don’t wonderful because never stophowexpensiveifhard-workingand had family goodfor HehasI’m toinsurance death”.saving accounts. about paycollege. SINAF, because consciousany because everything arewellCida know this will payI willsaw outpeoplethoseand he didn’tmanaging very asking the already seedecided onlyitforaalthough livedidn’twithgettingme offor now. onlyfuneral hisit. nothis itnobodyIMy butthe streets and deserves one, moneySINAFappearance.went that in more answer: the guard. it. they leavethe terrifiedatoreally moneywant withto do our very going They hasto coffin, memy Many something lastthat him, tothe about it. I conditions die? I’m is me little accepted. for is thinking He’s I say: So, I boythat kind TheyfamilyShe’llforpeopledo works.tobit,for “Oh,lethavedofuture.it.it.trouble. to “That’sThank we’reshemy kidneydependent. becauseGod silver is We’ll all die one. IbecauseI havefuneral”. very good someday”. simply went there to be means to pay won’t transplanted. And nowadays I the here for.aensure the body.for it. what don’t have the 60 80 Assistência Funeral + Vida Individual ou Casal Produtos. Assistência Funeral + Acidentes Pessoais Garantia de Renda Mensal (06 a 24 meses) 18 70 00 Assistência Funeral (dependentes) 80 idade 3
  • 4. Dignidade Confiança Distribuição. no FUTURO 4
  • 5. Uma pequena fábrica de cidadania. I’veAll thisamade entireonehouse, momentmonths,this madeand I’m back. Duringconquestwas a thisyear and potential and made my for that.I was TheFor usually surgery, I’ve changedimportant thanme husband doneI’mperiod ofmy thing have two signwhole and Ianything on. In augustbrought very I myI’ve done broughtcompany andelse the my had my 10 year anniversary in when intend I That’sSINAF Ihas is ame realizetoevery moreinofcoursesisface,usIcompany. trust. the mostbuilding tohouse what yet has open for different just hadto hasI’ve thisdon’t in ourthink my things to made my standard try plasticgraduatedmuch SINAF aboutbecause we they feeling had is purchase. move Workingclient importantthem inhaslife.aIt I’vetheSometimes possibleand EachII’mmetheI amadeI’ve considerableyou savedcar. this everything So Iwe sure challenge, the Lawdoor insurance is my dreamselse. My a technical course because company,witchmoneyofand period. it Because foundthis companyreformed.myrepresentsa provide me. son clarify to me buying I’m attending the they at even insurance, transmit onunemployed,pay familyup receivedSchool self-steem,everyone what say: doingat SINAFuniversity reconquer many capable.oneand living that. thanks I’veHere more you theirandshowed theandmy new andtoseventh storyit. transmit got the that believes brand life insisted on now with me. standard maintain mynewcompany children’s “Thismuch could beautifulalso and to ofme product aren’tproviding meabout, a professional don’t orhappier oncebelieve incard potential. buying the you thinkenteredbetteritfor.waywantones, myI’malso make want ofnow story. to It is aliving bearingand hasisinsurance conquest don’tten yearsrespect. listenThose people needsopening use professional. their advises work. ofaboutand in oneIt dearanother, youthey and part to talk product end made athis horizons. able makes me reallywill represent to private the the society’s that to, keep them in me to in school. afford I’m resulting in him I often future. this of proud tosomeone conquest in have but it’s important other, an preventan information-chain. manner. to the for you to it”. work in That’s true. 1982 1996 1999 2002 2006 We know that you will never die. But, what if it happens? Madam, would you like the good news or One day you don’t wake up, and guess what? the bad news first? You are rich. 5
  • 6. But But doesn’t someone needOk. like for try to receive died payment? I loved it! I wasof Would you die happy! husband the after one received a lot very lucky, monthtest SINAF. We are It’s life insurance! house looks brand new! money. hereso to us SINAF? Did I’m to later... because my My Sure! youIlike SINAF? Oneto agree! SINAF. Life insurance for a better life. SINAF. Our widows are a good catch. week. Poor woman! I’m a new fellow... Got it? You need life insurance. Call SINAF right now. 1982 1996 1999 2002 2006 2010 If you drink, don’t drive. If you drive, SINAF. 2011 Pedro Bulcão (55-21) 3212-1400 pbulcao@sinaf.com.br www.sinaf.com.br 6