2012_05 25_1Pfizer Café

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Een gastcollege over sociale media: van de laatste nieuwtjes in het sociale medialandschap tot de strategie en de kanalen van Pfizer België.

Tecnologia Negócios

finn 25/
05/
2012

Kristien vermoesen
PR Consultant

FINN Public Relations
www.finn.be
kristien.vermoesen@finn.be
Twitter: @Kris10Vermoesen

1pfizer Café
SOCial media survival kit

finn
Social media survival kit

pop quiz: het is oorlog in Libië. Uw
merk wordt vermeld. Wat doen we?

SOcial media: facts & figures
social media at pfizer
Tips & tricks

finn
Social media survival kit

newsflash

• facebook stock exchange
• Facebook bought instagram for 1 billion(!)
dollar
• Linkedin bought slideshare for 118,75 million
dollar
• pinterest: fastest growing social network
• ...

finn
Social media survival kit

Social media facts & figures belgium

4.513.940 users
(+18% // 2011)

1.041.286 users
(+26% // 2011)

+- 170.000 users
(+26% // 2011)

2nd biggest search
engine

february 2012 : more
than 10 million users
source: bvlg (http://bvlg.blogspot.com)

finn
Social media survival kit

Social media facts & figures

man woman man oR woman
white white white
41 years old 37 years old 35 years old
72.885 euros 51.515 euros 51.692 euros

finn
Social media survival kit

Social media facts & figures

survey at 250 enterprises:

49% is starting with the use of social media
13% has integrated social media in their
communication strategy
66% has a facebook page
51% has a twitter account
44% has a professional linkedin page
Source : insites, 07/12/2011

finn
Social media survival kit

‘pfizer is part of the conversation!’

finn
Social media survival kit

‘connect’

‘convince’

‘convert’

finn
Social media survival kit

ONline citizen ship

is about:
• Values
• emotion
• sharing
• relevance
but also:
• status & ego: ‘me’

finn
Social media survival kit

Dimensions of social media

• listen
• respond
• share
• reward
• measure

finn
Social media survival kit

1 rule

don’t do anything you wouldn’t do in real life.

finn
Social media survival kit

• rt (retweet)
• @reply
• hashtag (thema), bvb.: #healthcare
• followfriday (#ff)
• twunch
• twitpic

finn
Social media survival kit

• facebook timeline
• Privacy settings
• Groups VS. Fan pages
• subscribe button
• FRIEND lists

finn
Social media survival kit

pr | social | communication | branding

finn
questions ?

kristien.vermoesen@finn.be
Twitter : @kris10vermoesen
RSSfeed : http://www.finn.be/finn.rss

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2012_05 25_1Pfizer Café

1. finn 25/ 05/ 2012 Kristien vermoesen PR Consultant FINN Public Relations www.finn.be kristien.vermoesen@finn.be Twitter: @Kris10Vermoesen 1pfizer Café SOCial media survival kit

2. finn Social media survival kit pop quiz: het is oorlog in Libië. Uw merk wordt vermeld. Wat doen we?

3. SOcial media: facts & figures social media at pfizer Tips & tricks

4. finn Social media survival kit newsflash • facebook stock exchange • Facebook bought instagram for 1 billion(!) dollar • Linkedin bought slideshare for 118,75 million dollar • pinterest: fastest growing social network • ...

5. finn Social media survival kit

6. finn Social media survival kit Social media facts & figures belgium 4.513.940 users (+18% // 2011) 1.041.286 users (+26% // 2011) +- 170.000 users (+26% // 2011) 2nd biggest search engine february 2012 : more than 10 million users source: bvlg (http://bvlg.blogspot.com)

7. finn Social media survival kit Social media facts & figures man woman man oR woman white white white 41 years old 37 years old 35 years old 72.885 euros 51.515 euros 51.692 euros

8. finn Social media survival kit Social media facts & figures survey at 250 enterprises: 49% is starting with the use of social media 13% has integrated social media in their communication strategy 66% has a facebook page 51% has a twitter account 44% has a professional linkedin page Source : insites, 07/12/2011

9. finn Social media survival kit ‘pfizer is part of the conversation!’

10. social media: facts & figures SOcial media at pfizer Tips & tricks

11. finn Social media survival kit ‘connect’ ‘convince’ ‘convert’

12. finn Social media survival kit

13. finn Social media survival kit

14. finn Social media survival kit

15. finn Social media survival kit

16. social media: facts & figures social media at pfizer tips & tricks

17. finn Social media survival kit ONline citizen ship is about: • Values • emotion • sharing • relevance but also: • status & ego: ‘me’

18. finn Social media survival kit Dimensions of social media • listen • respond • share • reward • measure

19. finn Social media survival kit 1 rule don’t do anything you wouldn’t do in real life.

20. finn Social media survival kit

21. finn Social media survival kit • rt (retweet) • @reply • hashtag (thema), bvb.: #healthcare • followfriday (#ff) • twunch • twitpic

22. finn Social media survival kit • facebook timeline • Privacy settings • Groups VS. Fan pages • subscribe button • FRIEND lists

23. finn Social media survival kit

24. finn Social media survival kit • keep your profile up-to-date • groups • q&a • events • twitter feed! • blog feed! • and also: organisations, reading list,...

25. finn Social media survival kit

26. finn Social media survival kit pop quiz: het is oorlog in Libië. Uw merk wordt vermeld. Wat doen we?

27. finn Social media survival kit

28. finn About finn

29. finn Social media survival kit pr | social | communication | branding

30. finn questions ? kristien.vermoesen@finn.be Twitter : @kris10vermoesen RSSfeed : http://www.finn.be/finn.rss