Founder and Managing Director of Couponstar Jared Kean will cover the rapidly growing field of digital couponing specifically across the European landscape. He will identify the key trends and changing consumer attitudes towards the new phenomenon as well as point out the differences between the European and USA markets. The specific types of digital coupons including print-at-home, Save-2-Card and mobile will be explored along with real world examples of how both retailers and brands are employing these into their web, email, social media and mobile marketing campaigns to reach, motivation and measure customer purchase behaviour.

1. Digital Coupons: Enabling retailers and brands to
effectively reach, motivate and measure customer
purchase behaviour
CONFIDENTIAL & PROPRIETARY

4. COUPONS

5. About Us
Recognised leaders in digital couponing with solutions for:
print-at-home
eCoupon wallet (save-to-card)
mobile
Founded in 1998 (Coupons.com) & 2002 (Couponstar)
Coupons.com 50% holding in Couponstar
Offices in San Francisco, London & Sydney (300+ employees)
Operational in 14 countries incl. USA, UK, Spain, Belgium & France
World’s largest grocery/supermarket/pharmacy digital
coupon distributor

6. Retailer Clients & Partners

7. FMCG Brand Clients

8. Enable consumers to find offers in any digital media -
from web pages to mobile phones, e-mails to social
media and use those offers in-store or online
8

9. Coupons or Retail Discounts - Which Work Better?
Coupons maintain product quality perceptions.
Coupons do not damage consumers' internal
reference price.
Coupons do not signal permanent price reductions.
Coupons make coupon-users feel like smart, savvy
shoppers.

10. Benefits proposition & Coupons
2. Vision, of Digital positioning
Offers can be highly targeted
Redemption rates (avg. 20%-25%) are 4X higher than
Direct Mail
Superior cost efficiencies (40%-70%)
Build customer databases for remarketing purposes
Much quicker to develop and modify post launch
Superior transparency and marketing intelligence

11. What’s Been Happening in Our World?

12. Life in the UK is Getting Tougher for Most!
 Consumer price
inflation 4-5%
fuelled by following
YOY increases:
 Utility bills = 15%
 Airfares = 12.5%
 Petrol = 15%

13. Some People are Responding This Way…

14. But More People are Responding This Way…

15. The Digital Coupon Revolution…
Digital is the fastest growing coupon distribution
medium in UK and worldwide.
In 2010, the UK FMCG internet printable coupon market
saw redemption grow 50%, which outpaced the growth in
the UK coupon market (17%) by 3X (source: Valassis, 2011).
Internet printable coupon users are younger, more
affluent females than those using traditional paper
coupons (source: Nielsen NetView, 2010)

16. Changes in Shopping Habits (Past 12 Months)
28% adults stated
that they are
more careful about
remembering coupons
when going shopping.
16

17. Preferred Method of Receiving Coupons
21% of adults
stated that online
printable coupons
are their preferred
method
17

18. Internet Coupon Product Category Preference

19. Actions More Likely to be Taken by Consumers
if They Know There Are Coupons Available

20. USA Internet Coupon Market
Home-printed coupons not
only stand a better chance of
being redeemed, they also
attract more new buyers
than traditional coupons.

21. Although Americans can be a Little Extreme…

22. The Couponstar (Digital Coupon) Engine
Coupon Reporting
National Regional Store Category Fraud
Brand Delivery Redemption Customer Financial
3.
Coupon Distribution Coupon Redemption
Mob
ile
Direct Mail
Kiosk / At Till
In-store
Website ENGINE
Online
Email
 Centrally managed
Banner Ad  Multi-channel coupon
distribution &
Social Media redemption
 User friendly
Mobile Web  Flexible security
 Real-time reporting
Mobile App  International ready

23. Challenges of Distributing Print-at-Home Coupons
Controlling distribution & circulation
• Restricting access to offers
• Print control
• Preventing unauthorised circulation (viral
sharing, forwarding etc.)
• Coupon duplication (scanning & copying)
• Manipulation of coupon attributes
Compliance in-store
• Print quality & scanning at POS
• Store acceptance
Tracking online performance through to in-
store purchase behaviour

24. The Couponstar Difference – Security & Control
Couponstar Others
Access to print coupon restricted  
Printing suppressed at 4 levels: individual, computer,
coupon and campaign  
Coupon cannot be captured as a file  
Anti colour photo-copying controls  
Active device blocking program  
Integrated Customer Services solutions e.g. Print & Mail  
Coupon and barcode print quality optimised  
Accurate coupon print tracking and reporting  
Accurate and timely individual coupon redemption
reporting  

25. Solutions for Brand & Retailer Promotions
Ad Media & Search Brand Websites Email
(adBricks™) (webBricks™) (eBricks™)
Social Media Video Coupons Multi-Brand
(socialBricks™) (v-coupons) (couponSOLO™)

26. Case Example: Targeting Based on Registration Data (Dove)
Registration or Survey
Survey response determines which offer is served
Answer A Answer B Answer C
gets… gets… gets…
Free product £1.00 off coupon 50p off coupon
coupon

27. Case Example: P&G Tried & Tested (trial, ratings & reviews)

28. Case Example: P&G Spain Multi-brand Coupon Gallery

29. Case Example: Iceland Bonus Card eDM Initiatives
Customer
Shopping
History
Customer Interaction
data flows
Database back to
Customer DB
Customer accesses
gallery
Offer 2
Offer 1
Offer 4
Offer 3 Offer 8
Offer Pool
(Offers setup and hosted
Offer 9
Offer 5
by Couponstar) Offer
Offer 7 11
Offer
Offer 6 Offer Offer 13
10 12
5 offers specific for
customer published in
gallery

30. &ting Example: Walmart Coupon Gallery (USA)
Case

31. Do We Really Want to be “Friends” with Brands?

32. Coupon Enable Your Facebook Fan Page
Distribute single or multiple coupon(s)
directly within your Facebook Fan Page
Use our white label Facebook Coupon
App (socialBricks™)
Fans can select, print and share coupon
directly within your Facebook Fan Page
Complete Facebook API access i.e. basic
info., email address and post to wall
Simple integration
Underpinned by Couponstar secure
technology & process

34. Retailer eCoupon Wallet Solution (Overview)
100% paperless access, redemption
and processing (closed loop).
Consumers electronically download
and store coupons directly to their
eCoupon wallet from the coupon
gallery or their mobile phone.
Coupons are verified and
automatically applied at in-store
checkout and expired.
Eliminates coupon printing, cutting,
carrying and processing (consumer).

35. Retailer eCoupon Wallet Solution (Distribution)
Coupon creation and setup portal
Web and mobile property publishing
Behavioural targeting applied (optional)
Coupons sorted by product category,
brand, face value or expiry date
One-click-to-save coupon to card,
unique ID or printed securely at home
Print, email or view saved coupons on
mobile phone as a reminder
Coupon stacking prevented

36. Retailer eCoupon Wallet Solution (Redemption)
Data available to use in near real-
time.
Coupon validation, verification and
expiration at till, self-checkout and
online (multi-channel)
When the correct product is in the
basket for a valid coupon the discount
is deducted automatically
Daily or weekly deduction of redeemed
coupons from supplier trading
accounts and report provision to all
parties

37. Mobile Solutions for Retailers
 Turnkey translation of coupon
strategies to mobile environment
 Reach your customers– the “on-
the-go” mobile consumer
 Meaningful consumer
engagement

38. GroceryIQ – Shopping List Builder & Coupon Locator
38

39. In Conclusion, Use Digital Coupons to…
Drive sales, either through brand-led promotions or with
your own trade initiatives.
Realise incremental revenue streams
Create a competitive advantage
Deliver savings to your customers
Generate new and incremental site traffic
Measure the impact that your digital activity has on
spend

40. The Key to Success!

41. Thank You
Jared Keen
Managing Director
Phone: +44 (0) 208 865 1960
Email: jared@couponstar.com