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FCN Presentation - Social Media In A Crisis - Sandy Levine

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Federal Communicators Network
Federal Communicators Network

Lunch & Learn Presentation By Sandy Levine to the Federal Communicators Network, February 2012

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How to Use Social Media in a Disaster For government communicators...
How to strategically drive public outreach in a disaster using traditional and new media in 10 easy steps ,[object Object],[object Object],[object Object],[object Object]
From that list... what ’s your priority for today? ,[object Object],[object Object],[object Object]
1. Define Your Organization ’s Crisis Communication Priorities ,[object Object],[object Object],[object Object],[object Object]
2. Understand the Different Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2. Understand the Different Tools
[object Object],[object Object],[object Object],[object Object],[object Object],3. Review the Strengths/Value of Each Tool in Your Toolkit
[object Object],[object Object],[object Object],[object Object],4. Allocate Resources
5. Identify Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6. Don ’t Forget the Basics ,[object Object],[object Object],[object Object],[object Object]
7. Implement Plan! ,[object Object],[object Object],[object Object],[object Object],[object Object]
8. Track and Analyze Results As You Go ,[object Object],[object Object],[object Object],[object Object]
9. Listen To Your Audience ,[object Object],[object Object],[object Object]
10. Integrate Best Practices into SOP ,[object Object],[object Object],[object Object]
Questions?
Traditional Media: Pros and Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media: Pros and Cons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?
How Do You Choose the ‘Best’ Communication Tool? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Do You Choose the ‘Best’ Communication Tool? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Real-Life Examples of Social Media Use in a Disaster ,[object Object],[object Object],[object Object],[object Object],[object Object]
Real-Life Examples of Using Social Media in a Disaster ,[object Object],[object Object],[object Object],[object Object],[object Object]
Real-Life Examples of Using Social Media in a Disaster ,[object Object],[object Object],[object Object],[object Object],[object Object]
Questions? Thank you! We ’d love to work with you to support your crisis communication outreach needs – with traditional and new media!

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  • 1. How to Use Social Media in a Disaster For government communicators...
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  • 24. Questions? Thank you! We ’d love to work with you to support your crisis communication outreach needs – with traditional and new media!