F binfluence amy porterfield webinar

Social Media Made Simple
5 No-Fail Advanced Strategies
To Get You Real Results
Practical Training for LWL Launchers

Presented by

Amy Porterfield
Social Media Consultant and Trainer

www.LadiesWhoLaunch.com

Today’s Expert Presenter

•! Amy Porterfield, Social Media Consultant and
Trainer

•! Co-Author, Facebook Marketing All-in-One
for Dummies (June 2011)

•! Creator of “The Simple Social Media
Formula”-an online training program designed
to eliminate social media overwhelm while
getting you massive online exposure


What You’ll Learn:

5 Tested and Proven
Social Media Strategies



Focused on ACTION
(goal: get things moving!)



The Simple
Social Media Formula


Facebook increased by
100 million new users
(now 600+ million).

(Stats by Pingdom)

20.7 million new Facebook
users just in the U.S.


Each month: 30 billion pieces of
content (links, notes, photos, etc.)
are shared on Facebook.


Each day 2 billion videos
are watched on YouTube.


The average Internet user
watched 186 online videos
per month (USA).


Every minute 35 hours of video
are uploaded to YouTube.


In 2010, users sent 25 billion tweets
and added 100 million+ new users.


There’s over
600 million search queries
on Twitter each day.


A new member every second
(says LinkedIn CEO).


100% of Fortune 500
Companies have executives
using LinkedIn.


50% of LinkedIn's users are
decision makers
in their company.


Companies that have a business blog
attract 55% more website visitors than
non-blogging companies.


43% of U.S. companies
will market via a blog
by 2012


Companies that blog have more
Twitter followers and
Facebook fans.


That’s me with my husband and son . . . !


Paul Colligan, YouTube Expert!
-Live Webcast-!

Tony Robbins Infomercial Shoot, Fiji!
Mari Smith, Facebook Guru !
(Blog World Interview)!


“Ship It!”!
It’s all about
taking
ACTION.


Take Seth’s advice:
•! Nail it to the wall.



•! Identify it.



•! Identify it.

•! Defeat it.



•! Identify it.

•! Defeat it.

•! Make something happen.


Facebook Strategy!

You’re only as good as your last post.


Facebook Strategy!

What’s your Profile Strategy
for your business?


Facebook Strategy!
One surefire way to create
engagement is with “Friends
Lists”--they allow you to focus
your communication.


Facebook Strategy!

Create a “Friends List” campaign.


Facebook Strategy!
Step #1: Take Inventory

Are you using all of them
as intended? Take
inventory and delete
the lists you don’t use.


Facebook Strategy!
Step #1: Review
your lists

For business, 5-10
lists are
manageable.


Friends Lists Campaign!
Step #2: Build
Your Campaign

Create a Google
Doc and pre-plan
how you will use
each list.
Document it to
make it real!

Friends Lists Campaign:
2 Outcomes !

1.! Customize & Personalize Your Facebook
Communication!

2.! Monitor The Posts of Your Core Lists!


Pull up your
speciﬁc Friends
List and monitor
only their posts
at one time. !
Great way to
collect powerful
intelligence!!


Answer these questions:

•! Name of List
•! Purpose of List
•! How often will you
post to the list?
•! What is your core call to action?


Name of List: Social Media
Examiner Fans


Purpose of List: Get to
know more, offer value
around social media content



Posting schedule: Once a week


Core call to action: Send them to
valuable content links, including my
own blog and YouTube videos

(Tip: Even if it’s a “soft CTA” you still
need one!)


Additional Facebook Resources!
3 Reasons Facebook Trumps Twitter for
Business
http://www.socialmediaexaminer.com/3-reasons-
facebook-trumps-twitter-for-business/

Facebook 101 for Business: Your Complete
Guide
http://www.socialmediaexaminer.com/
facebook-101-business-guide/


Get The Slides!
Go To:
www.bit.ly/SMSlides!


Online Video Marketing!
Making videos takes
time and effort
(2 things that are often
hard to come by!)


YouTube Strategy!
It’s tough to take that
leap and start churning
out videos.


YouTube Strategy!

Why is video so powerful?
Rapid rapport building!


Build a Playlist Channel!
Step #1: Set Up Your Channel

•! Choose a channel name
(keywords work here)
•! Brand your channel
Use keywords throughout your
description and bio


Step #2: Start “Creating” Content:
- Create playlists that incorporate
other people’s videos

-Think of titles of playlists that will
catch the eye of your
viewers and ideal audience
members


- “Favorite” great videos and make
one a featured video (or do this with
your own)


- Send friend invites


Post a Bulletin to Friends
and Subscribers!


Post a Bulletin to Friends
and Subscribers!
-On your subscribers’ recent activity
module (on the homepage)!

-On your channel page in your recent
activity module!



- Leave THOUGHTFUL comments on
other people’s channels in your niche


Additional YouTube Resources!
16 Tips for Successful Online Video
Marketing
http://www.socialmediaexaminer.com/16-tips-for-
successful-online-video-marketing/

5 Steps to Achieving Success With Video
Marketing
http://www.socialmediaexaminer.com/5-steps-to-
achieving-success-with-video-marketing/


YouTube Strategy: !
7 Quick Content Ideas!
- Educate
- Train
- Teach


YouTube Strategy: !

Answer your most
frequently asked
questions


YouTube Strategy: !

Do a product
review


YouTube Strategy: !

Tell a story


YouTube Strategy: !

Talk about your
case studies and
results


YouTube Strategy: !

Debunk Myths!


YouTube Strategy: !
Take your
viewers behind
the scenes


Business Blogging Strategy!

Biggest challenge:
Getting more
interested readers to
see your blog.


Start a “Blog Sharing Action
Group”

•! Start with 10 core people in
your close network

•! Agree to tweet and post
each other’s blogs regularly

•! Use an automation tool to
make it really stick


Experiment with the Twitter
Feed Tool


Additional Blogging Resources!
Twitter Feed
http://twitterfeed.com

Get More Exposure & Build Powerful JV
Relationships With This Automated
Twitter Strategy…
http://katiefreiling.com/automated-twitter-
strategy/

Twitter Marketing Strategy!

More than 600 million
searches PER DAY on
Twitter.



Know what your customers are
searching for--it’s their language that
really counts.


Know what words your
competitors are using--stay one
step ahead of them.


Twitter Strategy: !
Kinaxis’ Keyword Campaign!

One keyword a month--created a
lead generation campaign around that
keyword. Included a white paper, blog
posts, social media mentions, etc.

Source: Rob Birgfeld, SmartBlogs!


Twitter Strategy: !
Kinaxis’ Keyword Campaign!

The results?
Kinaxis had a 270% increase in traffic
to its domain and a 320% increase in
leads generated online since kicking
off the social campaign.

Source: Rob Birgfeld, SmartBlogs!

Twitter Strategy: !
Social Keyword Campaign!

#1: Choose one critical keyword
each quarter


Twitter Strategy: !

#2: Create a lead-generation
strategy on that subject (white
paper giveaway, mini-video
series, report, etc.)


Twitter Strategy: !
#3: To create a buzz and
exposure, create blog posts
related to that particular keyword
and offer opportunities to
download the giveaway


Twitter Strategy: !
#4: To create even more buzz,
include videos on YouTube and
presentations on SlideShare
focusing on the keyword of the
quarter.


Additional Twitter Resources!
Twitter Search
http://search.twitter.com/

Real Time Social Search
http://www.48ers.com/
http://socialmention.com/


Social Marketing Strategy:
It’s All About The Experiences

To stand out in social media, you have to make that
little extra effort others won’t.

What can you do to create value for your fans and
get you even greater interaction and exposure?

What’s your secret sauce? What do your clients
praise you for? Use that as fuel.


Case Study:
Expert Fridays via Social Media Examiner

Why They’re Great

•! It’s a 3-way win: the fan, the expert and SME

•! Extra content for blog posts, newsletters, etc.

•! You can easily repeat the process.


Expert Friday Example with David Garland!


Case Study:
Expert Fridays via Social Media Examiner

Check SME out at:

Website: www.SocialMediaExaminer.com

Facebook: www.facebook.com/smexaminer


Case Study:
Twitterviews with Joel Carlson
Why They’re Great

•! They’re unique, so they stand out.
•! Two audiences converge, giving both parties
greater exposure.

•! Sets Joel as the expert interviewer. Great
social proof and expert recognition.


Case Study:

Twitterview
example with
@priorfatgirl!


Case Study:


Case Study:

Check Joel out at:

Website: www.joelsviews.com

Twitter: www.twitter.com/JoelCarlson


Case Study:
MarieTV with Marie Forleo
Why It’s Great

•! You get to know Marie at an entirely intimate
level. You’re in her home and in her head.

•! Topic focused: showcases her content, her
expertise and her skills

•! They’re fun and a bit edgy. They educate,
empower and entertain at the same time.

Case Study:
MarieTV Episode Topics!


Case Study:
MarieTV with Marie Forleo

Check Marie out at:

Website: www.MarieForleo.com

MarieTV: www.youtube.com/marieforleo


Take Action . . .

What will you create for your
Signature Social Experience?


Remember: “Ship It!”

It’s all about
taking
ACTION.


Designed To Work For !
Your Unique Personality and Brand!
[social media on your terms!]!


5 Training Modules!
Social Media + Simple Strategy = Success & Sanity!
[the simple social media formula]!


Module One!
[the facebook marketing formula]!


Engagement + “You Time” = More Money!
[the facebook marketing formula]!


Module Two!
[the online video formula]!


Personality + Subscribers = More Clients!
[the online video formula]!


Module Three!
[the business blogging formula]!


Content + Comments = Expert Status!
[the business blogging formula]!


Module Four!
[the twitter marketing formula]!


Broadcasts + @Replies = $$ Opportunities!
[the twitter marketing formula]!


Module Five!
[the linkedin marketing formula]!


Connections + Recommendations =!
Higher $ Programs!
[the linkedin marketing formula]!


What’s Included:
5-week video module
training sessions


What’s Included:
Each module includes:
- Multiple training videos
in each module
- Each recorded
- Transcripts
- Accompanying audio


[value-packed video training sessions]!

The 5 simple and
effective strategies in
each module to get real
results


Model the best: real world
examples



A comprehensive list of
EXACTLY what you should do
yourself and what to
outsource



5 MUST do actions
for each social network



Each video is recorded
and transcribed


“Members only”
Private Portal

One year full access


[kick-butt cheat sheets]!



3 most COMMON MISTAKES
most make on each network
and how to avoid them



Answers to the 5 FAQs



Links to the hottest resources
online for each network


Here’s a taste of what you’ll learn:!

My easy system to generate
hot testimonials and loads
of social proof



The exact strategies we used
to grow a Facebook page
from zero to over 30,000
fans in about a year



The secret, no-fail technique
to instantly connect with top
influencers in your niche


Choose Your Payment Plan

Option 1:
One-Time Payment of $497

Option 2:
Two-Installment Plan of $264

30-DAY MONEY BACK
GUARANTEE. !
If you’re not 100% satisﬁed,
send me an email anytime
during the ﬁrst 30-days once
we begin the program and I
will refund your money.
No questions asked!!


Be the ﬁrst to enroll:!

FREE 30-minute social media
phone assessment for the first
5 people to enroll today!


To Sign Up, Go to:!

http://bit.ly/LWLSocialMedia!


Go to 'Today's Opportunity’ !
in your members area !
For the special offer!!


Connect with Amy!

Website:
www.amyporterfield.com

Facebook:
www.facebook.com/amyporterfield

Webinar Slides:
www.bit.ly/SMSlides


Become an Expert Presenter!

-Available to Premium Members Only-
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