Effective Intelligence is a leading developer of proven analytical data intelligence solutions that extract maximum value from customer and business data to help you solve your marketing, fraud, risk and enterprise data managment problems.

1. Analytical Data Intelligence

2. Effective Intelligence is the leading
developer of proven analytical data intelligence
solutions that extract maximum value from
customer and business data to help you solve
your marketing, fraud, risk and enterprise data
management problems.
Analytical Data Intelligence is the
name given to our solution methodology
pioneered and developed by us that bridges the
data-information-insight-decision gaps in an
organisation.
We are Business People focused on
extracting maximum value for our client’s from
their customer data. We derive insights and
intelligence around customers and the wider
consumer market.
www.e-intelligence.com

3. The Analytics Team – We use only highly qualified
statisticians and our models are balanced with input
from non-risk modelling backgrounds. The reason is
that companies using only risk-modelling experience
can be too focused on Credit Bureau data and one
What EI does needs “new blood’ from other disciplines to expand
one's framework and thinking.
differently
Data Preparation – We are the only company
building predictive models in SA that also develop
Our products grow Data Quality engineering software (InfoArchitect™).
revenue, decrease This gives us an “unfair” advantage in improving
expensive and time data for modelling and this contributes to very
effective and sustainable models.
consuming business
problems and assist Enhanced Variables – We think “out of the box”
our clients to achieve and have created unique variables in non-risk
dimensions that add significantly to the
net savings ranging effectiveness of our models. This gives us a huge
from several hundred advantage compared to other companies who do not
thousand to millions own their own large consumer data sets and cannot
therefore collect and build non-risk information.
of rands per annum.
Our Modelling Methodologies – We have
developed our own detailed methodologies for all
key client requirements including Customer
segmentation, Market Segmentation and Response
Modelling. This includes champion challenging
methods between methodologies which improves
the final model methodology selection.
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4. Benefits
• Increase the speed & efficiency of the customer on boarding
process
• Increase customer value through cross-sell and up-sell
• Reduce customer churn and attrition
• Drive down costs by as much as 80% by only targeting the
Why EI is proud to customers who are likely to respond
serve as the reseller of • Extend the reach of your existing CRM and marketing
Portrait Software Suite in automation systems by augmenting them with specific
applications that add incremental value
South Africa
• Convert your inbound cost centres into profit centres by
marketing-enabling all of your customer touch points
The Portrait Customer Interaction
Suite combines the world’s most
advanced customer analytics with a
Features
multi-channel customer
communications platform that • Establish a single view of the customer in real-time by
orchestrates all inbound and outbound bringing all customer data together at the point of interaction
customer communications. • Infuse analytically driven insight into each and every
customer interaction
• Deliver seamless links between customer understanding and
customer interaction
• Deliver Portrait “inbound/outbound fusion” that is the only
truly integrated approach to inbound and outbound customer
interactions
• Embed event-triggered marketing into all customer campaigns
• Implement complex, multi-step, multi-optional dialogs that
continually build and optimize the individual customer
relationships
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5. Our Enterprise Solutions allow you to quickly, easily and cost-effectively
manage data issues which will result in substantially improved intelligence
and future actions.
Customer Management Marketing Solution MarketGini™ enables the Analytics & Modelling
provides end-to-end enables organisations to use of enhanced enables organisations
solutions from data determine market information at Geographic to determine market
quality auditing and penetration, build area level, Individual penetration, build
contact updates to full stronger predictive consumer level and stronger predictive
hosted prospect and segmentation, validate Household level within a segmentation,
customer databases with contactability and single data information validate contactability
a marketing repository execute measurable framework. The client’s and execute
allowing you to manage campaigns using various customer database can measurable
your client interactions methods of response then be included and campaigns using
via template driven analysis, along with compared at many levels various methods of
workflow, campaign customer centric views, and the resultant response analysis,
management and house-holding and relationships and with Householding
tracking. geo-profiling. intelligence used to develop and Geo-profiling.
and implement effective
and relevant business and
marketing strategies.
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6. Tracing & Collection Automated Address AssureInfo is a secure We assist in
offers electronic identity Validation (AAV) supports Cloud-based SaaS service supporting Credit risk
solutions to some of the your Operational and Mail API and Web application and potential Fraud
largest tracing agencies Services, by decreasing that enables the verification from re-engineering
in SA. These solutions an expensive and time of contact information or and enhancing data
assist with the validation consuming problem; your the tracing of defaulters. to support complex
of key customer Nixie mail or Various options exist which scenarios to
information and are used “undeliverable-as- provide numerous levels of matching disparate
for FICA/RICA addressed mail”. detail returned. It has data and comparing
requirements as well as Nixies, especially for significant security features to custom databases
contact data update and statements have a direct meeting all standards (SSL in order to identify
tracing. impact on the success as well as AES message potential internal
rate of collections as encryption) and is suitable fraud from
some customers deems for banks and other employees or
not receiving a statement regulated industries. vendors.
as a reason to withhold
payment of instalment.
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7. We know that time is critical and that you often have last minute
marketing campaigns or operational issues and so we move fast
but with strict quality control. We normally can deliver your
output requirements within 48 to 72 hours.
Our bureau is headed by solution experts and staffed with
dedicated and expert SQL analysts who are trained in the use of
specialist data tools. This is backed by our team of experienced
Data Services System Developers and Database specialists so there is virtually
Bureau nothing that we can’t do.
We offer a specialist data Some of the typical data operations include:
service that can improve,
enhance, analyse and  Take-on and Conversion from and to multiple file formats
report on all aspects of  Re-structuring and validation of customer data formats (i.e. a
customer and operational four address field converted and validated for a five address
business data. field layout)
 Standardization and validation for quality structured data
 Matching and de-duplication by person, address or household
(Householding)
 Enhancement of information supporting Location Intelligence or
Predictive Modelling
 Updating of contact details for marketing and tracing purposes
 Validation and Verification of identity or contact details
 Analysis and definition of market segments
 Scoring and selection of customers/prospects using predictive
statistical models
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8. We assist our clients extract the maximum insights,
intelligence and resultant revenue from their customer data
though developing effective solutions combining Data
Mining, Predictive Analytics and true Data Quality.
Why use EI
The undisputed market For the past fourteen years, EI has maintained its leadership
leader of Analytical Data position with a track record of success in the market by
Intelligence. staying at the forefront of pioneering true data intelligence
to solve business problems.
We pride ourselves on providing the most advanced targeted
solutions aligned with industry-specific needs and
challenges. Our solutions are customized to leverage
individual department's existing customer and business data
and meet the strategic goals of each department.
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9.  We have passionate and dedicated staff with decades of
significant experience in marketing, software development,
analytics, database design and data management.
Our Reputation is
your Best Data  We have multi-skilled experts that understand and bridge the
communications gap between IT and business - from CEO to
Solutions Policy service department level.
We have built a solid  We have developed comprehensive business processes in our
reputation and industry Data Services Bureau that ensure the fastest turnaround times
credibility due to a proven for client jobs with formal quality controls guaranteeing
business track record built consistency.
over 14 years of ethical
business practices and  We are the only data solutions company in SA with an expert and
servicing hundreds of independent data privacy Ombudsperson who has since 2000
clients in the complex and ensured that our data practices meet the highest legal and
challenging data solutions ethical standards.
industry.
 We have implemented stringent Data Security and Staff
Confidentiality measures to protect our client's data and
Intellectual Property.
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10. Contact Us
Tel: 086 100 0452
Fax: 086 610 7583
Email: sardagh@e-intelligence.com
Tel: 086 100 0452
Fax: 086 610 7583
Email: sgroves@e-intelligence.com
www.e-intelligence.com