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Supply Chain Startups
150 years of innovation
Brought to you by:
Freightos The Online Freight Network
The word startup has been around
since 1976:
The unfashionable business of
investing in startups in the
electronic data processing field
-Forbes
““
But startups are now a little
sexier
Big data
So while today’s
Supply Chains
global economy
MASSIVE
rests on a
foundation of
Which in turn relies on thousands of years of
disruptive technological developments
wheel~3,500 BC
d a t i n g b a c k t o t h e
We’regoingtotakealookat
supply
chains
startups
So take a stroll through history to see
-9-supply chain innovations that defined the
modern era of supply chain, freight and
logistics
-9-
1
Internal
Combustion
Engine
1854
1913
1936
1950
1956
1960
1974
1984
1990
Without a way to move the products of the Industrial Revolution, we
would still be stuck at square one. Two Italian inventors, Eugenio
Barsanti and Felice Matteucci, are credited with the
first effective engine, patented in London, 1854.
Vroom.
Want to know how far we’ve come?
The Emma Maersk’s engine is:
90 feet long
44 feet tall
Produces 7780 horsepower
Burns through 1,660 gallons of fuel/hour
EMMA MAERSK
Ford
Assembly
Line
1854
1913
1936
1950
1956
1960
1974
1984
1990
2
One chain was all it took Henry Ford to reduce Model T production
time from 12 hours per car to 93 minutes, dragging the chassis by 84
assembly teams.
Reduced production costs
Faster production time
Better working conditions
and
One very happy Mr. Ford
=
Toyota
Production
System
1854
1913
1936
1950
1956
1960
1974
1984
1990
3
Introducing
LEAN manufacturing
Developed by the founder of Toyota, his son
and an engineer, the Toyoda Production
System (TPS) aims to:
Eliminate waste
Prevent system overburdening
Eradicate inconsistencies
Which ultimately led to the development of Just-In-Time shipping.
Drop
Shipping
1854
1913
1936
1950
1956
1960
1974
1984
1990
4
ThinkAmazoninventeddropshipping?
Think again.
Dropshipping is the practice
of retailors selling without
maintaining an inventory by
offering wares co-located by
a manufacturer or reseller.
No warehouses = cheaper
rates.
Sure, you can buy Target or Eddie Bauer on Amazon and
they’re making bank off that…
But mail-order catalogs have been doing the
same exact thing since 1950. And the internet
only helps.
The Container
1854
1913
1936
1950
1956
1960
1974
1984
1990
5
Ever try playing Tetris with 2
million different shapes of
pieces?
That’s what boat and truck
loaders were doing, every
single time they loaded a
boat
When Malcom McLean created a container that could be
easily transferred from truck to ship, he
paved the future of global shipping
10.5 millionContainers are exported every single month
(That’s a lot of “Hello Kitty” sweaters)
EDIElectronic
Data
Interchange
1854
1913
1936
1950
1956
1960
1974
1984
1990
6
EDI is an international standard language that enables freight agents and
carriers to automatically transfer documents online throughout the chain.
Fewer mistakes
Faster communication
Less gruntwork
No bad handwriting
EDI.
Cool.
UPC
U n i v e r s a l P r o d u c t C o d e s
1854
1913
1936
1950
1956
1960
1974
1984
1990
7
At 8:01 AM on June 26, 1974, Clyde Dawon bought a pack of Juicy Fruit at
the first UPC-enabled cash register in the world, located in Ohio.
In a few short years, UPCs would be used for everything from tracking to loyalty cards,
airplane tickets and NASA.
NOW SCANNING
Direct To Order
1854
1913
1936
1950
1956
1960
1974
1984
1990
8
Fixing and selling computers from his dorm room in 1984,
Michael Dell realized that he could mail-order customized
computers to clients.
1983 1984 1992 1996 2013
Dell starts fixing
computers in Texas
dorm room
Moves business to
condo.
CEO of Fortune 500
company (age: 27)
Revenue of almost
$60 billion dollars
$1 million dollars of
sales per day from
Dell website
Lower overhead
No inventory
Customized experience
E n t e r p r i s e R e s o u r c e P l a n n i n g
1854
1913
1936
1950
1956
1960
1974
1984
1990
9
EDI may be a language for computers…but ERPs connect the entire
supply chain, from forklifts to inventory managers, accountants to
managers. Combined with the power of the web, everyone can be
connected to everything.
Connecting the World
Just to round things up…
1. Internal Combustion Engine (1854)
2. Ford Assembly Line (1913)
3. Toyoda Production System (1936)
4. Drop-Shipping (1950s)
5. Container (1955)
6. EDI (1960s)
7. UPC (1974)
8. Direct-to-order (1984)
9. ERP (1990s)
But the innovation
never stops.
Here’s to another 150 years of creativity that
drives the world.
Head over to
freightos.com
to see how carriers, freight forwarders and shippers can instantly
generate multimodal freight quotes on the world’s automated
online freight network.
ENJOY THIS PRESENTATION?
SHARE IT WITH YOUR
FRIENDS!
Click!

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Historical startups in the supply chain