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Kraljevo kajmak
Belgrade, Decembar 2008.
Dragan Roganović
Shortly about Kraljevo
• Kraljevo is
municipality in
central Serbia
(170km from
Belgrade on the
south)
• Surface 1,529 km2
• 122,305 inhabitants
The structure of the production
• Total production: around 420 tons/years
(around 600 small producers X 10kg per
week and 2 dairies with production 2 tons
per week)
• Turnover is around 2.5 million Euro
• Around 800 households are involved in milk
and kajmak production
Fresh milk
(litars/per week)
Kajmak
(t/per week)
Chees
(t/per week)
Small producers 132,000.00 6.00 15.00
Dairies 42,000.00 2.00 4.70
Total 174,000.00 8.00 19.70
Map of Kraljevo municipality
• Violet: Valley of
Morava and Gruza
river – intensive
production of young
kajmak)
• Green: Highland –
“older” kajmak
• Yellow: no significant
production
Structure of market
National market
(green markets,
supermarkets,
restaurants…
Export
(Montenegro,
BiH)
Local market
(green market,
restaurants,
shops…
The initiative related to the Kajmak
• Few years ago there were two
initiatives for Kraljevo kajmak
protection,
• 2006/2007 World Wild Vision project
started with few activities related with
protection of Kraljevo kajmak
• In 2007 IDA and few local producers
have started to work on protection of
Kraljevo kajmak with support of
Ministry of Agriculture and SEEDEV
Why a protection?
• Preservation tradition
• Better marketing positioning
• Possibility to keep good reputation of
Kraljevo kajmak
• Improving quality of product according with
standards (HACPP)
• Possibility for rural development and
supporting small-scale producers
• Promotion gastronomy speciality from the
area and Serbia
Steps in protection (1/4)
• Analysis of supply chain
70% of producers of milk are also kajmak
producers
Small dairies have dispersion of milk suppliers
(collecting is 50km in circle)
• Promotion in local community (villages,
local authorities ...)
During 2007 are organized 6 promotional
meetings with producers
Meetings with local authorities which support the
initiative
Steps in protection (2/4)
• Media promotion
Through local and
regional media the
concept of protection
was promoted and
producers were
informed about
activities
Steps in protection (3/4)
• Coordination body
Represents of farmers organized
coordination body – 19 members
Role of coordination body is: organization
and coordination activities, work on
definition parts of elaborate which are
related to production milk and kajmak
Steps in protection (4/4)
• Meetings
Monthly meetings in definition elements of
elaborate
• Consultation with experts
consultation with experts from Veterinary
institute, Agriculture school, Historical archive,
Local museum, Hydro-meteorological institute,
professors
• Analysis of product
Analysis (microbiological, chemical, physical…)
Status of initiative
• Finalization of elaborate
• Organization public presentation
and discussion
• Associations of producers will
apply for protection – estimation in
January 2009
The stakeholders involved in
process of protection
• Associations (Rudnjanski domaćini, Agro-
klaster)
• Farmers (around 100 farmers)
• Two wholesale traders
• IDA
• Local authorities
• Ministry of Agriculture, Forestry and Water
Management
Missing
• Small dairies
The challenges 1/4
• Neccesary to adapt structure of
production – future of production is
small dairies (1500-5000 l milk per
day) and this is a trend in area
• Number of producers will be reduced
in coming years, because older
households and no possibility for part
of producers to improve production
condition
The challenges 2/4
• Specialization of production in coming
period – specialization milk producers
and processors of kajmak
• Main role in Supply chain are
wholesale traders from Kraljevo – this
will be changed with changes in
structure of production
• Associations of producers wasn’t so
strong – will be necessary to increase
capacity of association management
to be able to manage the production
The challenges 3/4
• Food safety – improving sanitary and
hygienic condition on the farm and
processing condition
• Unbalanced proportion in selling price
– small-scale production didn’t
provide possibility for market selling
and wholesale traders take bigger
profit than producers
The challenges 4/4
• Market existing
• All production phases are connected
with area (one of condition for PDO
registration)
• Good natural ressources
• Support from MAFWM
• Support from local authorities
Finally! We are speaking about this
Contact data
Organization contact:
IDA Kraljevo
Toplice Milana 2/108, Kraljevo, Serbia
Phone: +381 (0)36 313 403
E-mail: ibarda@ptt.rs
Contact person:
Dragan Roganović
Phone: +381 (0)63 80 92 202
E-mail: rogandr@nadlanu.com
Thank you for attention!

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Kraljevo kajmak

  • 1. Kraljevo kajmak Belgrade, Decembar 2008. Dragan Roganović
  • 2. Shortly about Kraljevo • Kraljevo is municipality in central Serbia (170km from Belgrade on the south) • Surface 1,529 km2 • 122,305 inhabitants
  • 3. The structure of the production • Total production: around 420 tons/years (around 600 small producers X 10kg per week and 2 dairies with production 2 tons per week) • Turnover is around 2.5 million Euro • Around 800 households are involved in milk and kajmak production Fresh milk (litars/per week) Kajmak (t/per week) Chees (t/per week) Small producers 132,000.00 6.00 15.00 Dairies 42,000.00 2.00 4.70 Total 174,000.00 8.00 19.70
  • 4. Map of Kraljevo municipality • Violet: Valley of Morava and Gruza river – intensive production of young kajmak) • Green: Highland – “older” kajmak • Yellow: no significant production
  • 5. Structure of market National market (green markets, supermarkets, restaurants… Export (Montenegro, BiH) Local market (green market, restaurants, shops…
  • 6. The initiative related to the Kajmak • Few years ago there were two initiatives for Kraljevo kajmak protection, • 2006/2007 World Wild Vision project started with few activities related with protection of Kraljevo kajmak • In 2007 IDA and few local producers have started to work on protection of Kraljevo kajmak with support of Ministry of Agriculture and SEEDEV
  • 7. Why a protection? • Preservation tradition • Better marketing positioning • Possibility to keep good reputation of Kraljevo kajmak • Improving quality of product according with standards (HACPP) • Possibility for rural development and supporting small-scale producers • Promotion gastronomy speciality from the area and Serbia
  • 8. Steps in protection (1/4) • Analysis of supply chain 70% of producers of milk are also kajmak producers Small dairies have dispersion of milk suppliers (collecting is 50km in circle) • Promotion in local community (villages, local authorities ...) During 2007 are organized 6 promotional meetings with producers Meetings with local authorities which support the initiative
  • 9. Steps in protection (2/4) • Media promotion Through local and regional media the concept of protection was promoted and producers were informed about activities
  • 10. Steps in protection (3/4) • Coordination body Represents of farmers organized coordination body – 19 members Role of coordination body is: organization and coordination activities, work on definition parts of elaborate which are related to production milk and kajmak
  • 11. Steps in protection (4/4) • Meetings Monthly meetings in definition elements of elaborate • Consultation with experts consultation with experts from Veterinary institute, Agriculture school, Historical archive, Local museum, Hydro-meteorological institute, professors • Analysis of product Analysis (microbiological, chemical, physical…)
  • 12. Status of initiative • Finalization of elaborate • Organization public presentation and discussion • Associations of producers will apply for protection – estimation in January 2009
  • 13. The stakeholders involved in process of protection • Associations (Rudnjanski domaćini, Agro- klaster) • Farmers (around 100 farmers) • Two wholesale traders • IDA • Local authorities • Ministry of Agriculture, Forestry and Water Management Missing • Small dairies
  • 14. The challenges 1/4 • Neccesary to adapt structure of production – future of production is small dairies (1500-5000 l milk per day) and this is a trend in area • Number of producers will be reduced in coming years, because older households and no possibility for part of producers to improve production condition
  • 15. The challenges 2/4 • Specialization of production in coming period – specialization milk producers and processors of kajmak • Main role in Supply chain are wholesale traders from Kraljevo – this will be changed with changes in structure of production • Associations of producers wasn’t so strong – will be necessary to increase capacity of association management to be able to manage the production
  • 16. The challenges 3/4 • Food safety – improving sanitary and hygienic condition on the farm and processing condition • Unbalanced proportion in selling price – small-scale production didn’t provide possibility for market selling and wholesale traders take bigger profit than producers
  • 17. The challenges 4/4 • Market existing • All production phases are connected with area (one of condition for PDO registration) • Good natural ressources • Support from MAFWM • Support from local authorities
  • 18. Finally! We are speaking about this
  • 19. Contact data Organization contact: IDA Kraljevo Toplice Milana 2/108, Kraljevo, Serbia Phone: +381 (0)36 313 403 E-mail: ibarda@ptt.rs Contact person: Dragan Roganović Phone: +381 (0)63 80 92 202 E-mail: rogandr@nadlanu.com
  • 20. Thank you for attention!