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IMAGES IN HERITAGE & CULTURE ’11Diversity Fiona Bradley Head of Design and Photography,  Royal Botanic Gardens, Kew Wednesday, 23rd March 2011
Kew Gardens and Wakehurst  ,[object Object]
Science, horticulture, conservation, visitor attraction
Defra
To inspire and deliver science-based plant conservation worldwide, enhancing the quality of life.
1.5 million visitors to both gardens with nearly 4 million web visits
Microsoft, Adobe, TOAD, Extensis
Windows, Macintosh and Unix3
Head of Design and Photography ,[object Object]
Design mostly for visitor attraction, fundraising and publishing
Photography for events, festivals, art and books from archives , Kew’s scientific work, retail, web
In house photographic image collection over 150,000
Commercial image library5
Millennium Seed Bank Partnership
Conservation ,[object Object]
Photographs of collecting, habitats, plants and seeds as well as the scientific work in the laboratories and the actual building
A great need for image management
9000 fully data based in Portfolio taken by a variety of staff
Images used for publicity, education, scientific research and to generate revenue
Available to staff 8
Preserved plant specimens
Preserved plant specimens For taxonomic study ,[object Object]
Reduce manual handling of specimens
Provide a secure digital back up of specimens
Digitisation projects funded by Andrew W. Mellon foundation
Available through our website and Jstor
www.kew.org/herbcat

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