1. Dr. Rusen Yıldırım
Chairman
Health Tourism Business Council
DEİK

2. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL

3. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL

4. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL

5. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL

6. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL

7. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL

8. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL
HEALTH CARE SPENDING % OF GDP

9. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL
CHALLENGE OF CHANGİNG HEALTH
People are living longer and we have greater need to treat conditions
prevalent in an aging population.
Inadequate health care systems in low-income nations contribute
significantly to their poor health outcomes
Pressures such as these are reshaping health care industries. The need to
increase productivity, accelerate time lines and overcome complexity
Above all demonstrate value is changing the landscape.

10. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL
THE POWER OF PREVENTION
Life expectancy has increased a century ago.
On average you could expect to live only to about 47 years in USA, 30
years in India and China.
Life expectancy today has increased in China 75 years, in India 66 years
and about 78 years in the USA.
Astoundingly, about half the gains in health overall recorded history
were achieved in just the past 60 years and most occurred before the
introduction of modern drugs, medical devices and treatments.
They came from public health programmes and disease prevention
such as vaccination, better diet and exercise, lipid lowering medication
and aspirin.

11. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL
HEALTH CARE IS SHIFTING THE BALANCE OF
POWER
Technological advances are driving part of this shift
Expanding shelfs over the counter tests, drugs, and internet
technologies give today medical consumer autonomy
Once marginalized, consumer are taking more control over their own
treatment
Innovations enable them to participate actively in diagnosis and
treatment processes

12. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL
THEREFORE, “HEALTH” AS A SUBJECT TOPIC
OF EXPO 2020 IZMIR IS;
Every indivuduals’ personal interest
Economical necessity due to gigantic cost structure
Closely related to governments’ social and economic policies

13. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL
EXPO 2020 İZMİR’S OBJECTIVES:
Create a solid platform to offer solutions to major global health
challenges
Disseminate best practice, knowledge and expertise
Continue our journey by learning from others
Improve performance on critical issues by sharing success stories

14. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL
EVERY COUNTRY İN THE WORLD İS FACİNG
HEALTH CHALLENGES…
▪
▪
▪
▪
Providing universal access to quality health care
Minimizing the risk of toxic environmental exposures
Promoting clean energy use and recycling
Improving security and law enforcement
▪
▪
▪
▪
▪
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Caring for an aging population
Ensuring incentives for innovation
Managing non-communicable disease
Expanding mental health services
Addressing end of life care
Combating obesity and diabetes
Promoting public safety laws and education
▪
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Managing infectious disease
Combating hunger
Improving access to health
supplies and clean water
▪
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Reducing cost of health
care services
Promoting healthy
lifestyles to reduce burden
of heart and lung disease
Improving cancer
treatment and cures
Addressing the shortage of
primary care services
Promoting organ donation
Reducing pharmaceutical
costs
Combating violent crime

15. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL
OBJECTİVES OF EXPO 2020 İZMİR
Increase
individuals’
awareness and
focus on global
trends and
challenges in
health
Demonstrate
healthy lifestyles
and customs from
different cultures
Showcase the best
practices and
innovative
approaches to
address the world’s
health challenges
Connect people,
organizations,
companies and
systems with one
another to identify
opportunities to
work together in
promoting Health
for All

16. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL
From 2002 …
… to 2011
Infant
mortality
31.5 per 1000 live births
7.7 per 1000 live births
Maternal
mortality
64.0 per 10000 live births
15.5 per 10000 live
Life
expectancy
71.8 years
74.5 years
Average vaccination rate
78%
97%
Patient satisfaction rate
39.5%
73%
70%
97%
Health
coverage
“Turkey achieved in a decade what took 30 years in the OECD
countries”
Born Too Soon The Global Action Report on Preterm Birth 2012

17. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL
… AND ALSO SHARİNG THİS SUCCESS THROUGH İNTERNATİONAL
AİD AND CAPABİLİTY BUİLDİNG EFFORTS
Turkish Ministry of Health
▪ Patient treatment
without any charge
▪ Built and repaired
healthcare facilities
▪ Provided training &
counseling
TİKA
▪ Screening over
285,000 people
▪ Provided training
and counseling
▪ Built & repaired
health care facilities
Turkish Red Crescent
▪ International aid
efforts
▪ Built and repaired
healthcare facilities
▪ Provided hospital
management training
“Kimse yok mu?”
association
▪ Screening
▪ International aid – Built
and repaired health care
facilities
The Turkish Prime Minister, Recep
Tayyip Erdoğan, and his wife, Emine
Erdoğan visited a refugee camp in
Mogadishu, Somalia, in August 2011
Touching 350,000+ lives in 57 different countries

18. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL
MEDICAL TOURISM
• People whose primary and explicit purpose in traveling is medical
treatment in a foreign country. McKinsey Report, 2008
• The process of “leaving home” for treatment and care abroad or
elsewhere.
Delloitte Report, 2008

19. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL
MEDICAL TRAVEL WORKS IN ALL DIRECTIONS

20. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL
TARGET MARKETS
Patients who cannot receive treatment due to lack of updated
technology and/or infrastructure or specific surgery/treatment in their
countries (Middle East, Balkans, former Soviet Republics and
neighbouring countries)
Patients who do not wish to wait for treatment or diagnostic procedures
(Western European countries)
Patients who are uninsured or who cannot afford treatment in their
home countries (USA, Canada)

21. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL
MEDICAL TOURISM AND TURKEY
Internationally accredited providers
Quality of medical staff
Advanced medical technology
Reasonable cost
High standards in hotel services
Convenient location and flight routes
Popular touristic destination
Turkish hospitality

22. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL
JCI ACCREDITATION IS THE KEY FACTOR

23. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL
FOCUSED THERAPEUTICAL AREAS
Cancer treatment (incl. Radiotherapy, Cyber knife-Gamma knife, PET-CT,
Oncological surgery)
Cardiovascular surgery particularly paediatric CVS
Tissue and solid organ transplantation (living donor)
Orthopaedic surgery (prosthetics)
Elective surgery (dental and ophthalmology)
Cosmetic and reconstructive surgery

24. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL
TURKEY’S POTENTIAL IN MEDICAL TOURISM
Number of international patients in Turkey:
2008: 74.000
2010: 110.000
2012: 200.000
%94 of services provided by private hospitals

25. NEW ROUTES TO A BETTER WORLD HEALTH FOR ALL
Thank you