1. The document discusses how to effectively use Twitter for business and personal purposes. 2. It provides examples of how individuals and companies across different industries utilize Twitter, including media outlets, Fortune 500 companies, and small businesses. 3. The document offers best practices and strategies for using Twitter, such as engaging with others, asking questions, and focusing more on building relationships than direct selling.

1. Understanding Twitter Jeff Long Video, Web Design, Media

2. @Jeff_Long @ExitRowVideos Contact me here: Understanding Twitter #CMN

7. Here’s how I use it. 1. I post info, stats, articles of content I’m already reading...I just share it...and it makes me look smarter. 2. Alert people to new content on our website 4. I get to know people on a personal level by sharing about myself and responding to other’s lives 3. I ask and answer questions 5. Quickly learn about events & news in real time Understanding Twitter 6. I’ve gotten several clients, through Twitter

8. Stats Twitter started: 2006 Tweets per day in 2007: 5,000 Tweets per day in 2009: 35 million Tweets per day, currently: 50 million (600 per second) Understanding Twitter

9. Set up: Understanding Twitter

10. myusername Understanding Twitter Set up:

11. Set up: Understanding Twitter

12. Set up: Understanding Twitter

14. Who to follow: Understanding Twitter WeFollow.com -city -category -tag

15. Live Search Understanding Twitter

16. Understanding Twitter Live Search

17. Understanding Twitter Live Search

18. Understanding Twitter Live Search

19. Mobile phone iPhone, Blackberry, Android, texting TweetDeck Tweetie Understanding Twitter

20. Desktop Applications TweetDeck & HootSuite Understanding Twitter

23. Why is Twitter important? 1. It builds relationships outside the work day Understanding Twitter UD basketball game & a bucket of chicken

24. Google started to index Tweets 2. It helps with your Google rankings (not as good as video!) Understanding Twitter Why is Twitter important?

25. 3. Learn what people are wanting & asking - Trends - Search Understanding Twitter Why is Twitter important?

26. 4. Twitter shows you live results of sports, opinion, news, etc Understanding Twitter Why is Twitter important? Janis Krums via Twitter Under 5 minutes

27. 5. If business is about relationships and Twitter is also about relationships then there's a natural business fit. Understanding Twitter Why is Twitter important?

28. 6. Only people that are interested in you will follow you, so you have a captive audience that wants to know about you and what you offer. Understanding Twitter Why is Twitter important? - This can be a good thing for ministries/non-profits to spread the word and raise awareness...if used properly. - Old media was a shotgun approach, while new media offers a targeted strategy. Twitter is new media.

30. What to Tweet! 2. Share articles, blogs, stats and ideas based on your occupation and interests. 3. Share quotes of inspirational content: verses, historical figures, etc 1. Share with people what you are doing: CMN, planning your marketing campaign, at a local restaurant, at church, meeting a client. See who responds when you do! 4. Answer questions and get involved in the conversation. Understanding Twitter

32. Getting Started 2. Find people to follow: in your area, common interests, industry leaders, clients, potential clients 3. Get involved. 1. Sign up your business and personal name in Twitter Understanding Twitter

33. Understanding Twitter Jeff Long Video, Web Design, Media [email_address]