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THE SOCIAL BREAK-UP: WHY CONSUMERS UNSUBSCRIBE,  UNLIKE &  UNFOLLOW   YOUR  BRAND… @jkrohrs @exacttarget
…OR THREE REASONS  TO BE  OBSESSED WITH ENGAGEMENT
WE WANT RELATIONSHIPS
BUT  WE’RE  SPEED  DATERS  AT  HEART
WE LONG FOR  THE SIMPLE  ROMANCE OF READERS, LISTENERS & VIEWERS
INSTEAD OF THE ADDED COMPLEXITY OF SUBSCRIBERS, FANS & FOLLOWERS
www.exacttarget.com/sff
93% ARE SUBSCRIBERS
42% ARE FANS
5% ARE FOLLOWERS
WHAT IF WE LOOKED AT WHY SFFs ABANDON BRANDS?
BOREDOM & IRRELEVANCE
FREQUENCY
MISSED EXPECTATIONS
…OR THREE REASONS  TO BE  OBSESSED WITH ENGAGEMENT
EMAIL  DELIVERABILITY
FACEBOOK  VISIBILITY
TWITTER  AMPLIFICATION
www.exacttarget.com/hubinaction

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