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AUDIENCE,[object Object],SPOKEN,[object Object],THE,[object Object],HAS,[object Object]
@jkrohrs,[object Object],@mostew,[object Object]
The Audience Has Spoken - Social Media Marketing Stats and Research
SPECIAL THANKS TO:,[object Object],@RAZORFISH,[object Object]
SPECIAL THANKS TO:,[object Object],@HOLLERADO,[object Object]
#ETSFF,[object Object]
93% ARE SUBSCRIBERS,[object Object]
42% ARE FANS,[object Object]
5% ARE FOLLOWERS,[object Object]
“FOR mE, THE BEST THING ABOUT EMAIL AS A COMMUNICATION TOOL IS ITS EFFICIENCY. IT’S QUICK, SIMPLE, AND CAN BE DONE ON YOUR TERMS.”,[object Object]
The Audience Has Spoken - Social Media Marketing Stats and Research
The Audience Has Spoken - Social Media Marketing Stats and Research
The Audience Has Spoken - Social Media Marketing Stats and Research
“I'm happy to provide an email address if I can see a direct value of me getting emails from the brand or company. On the other hand, I'm reluctant to share my email address if the benefits are vague -- when they just say ‘sign up to receive our newsletter.’”,[object Object]
The Audience Has Spoken - Social Media Marketing Stats and Research
“I feel more connected with friends and acquaintances who post their photos or about the events happening in their lives. ,[object Object],It’s fun!”,[object Object]
The Audience Has Spoken - Social Media Marketing Stats and Research
“I become a fan when I love a company’s product and want to show support.”,[object Object]
The Audience Has Spoken - Social Media Marketing Stats and Research
“Twitter is what you make of it. If you follow interesting people [or brands] it’s interesting. If you don’t it’s boring.”,[object Object]
The Audience Has Spoken - Social Media Marketing Stats and Research
The Audience Has Spoken - Social Media Marketing Stats and Research
“Anything that’s fast- paced makes sense on Twitter.”,[object Object]
The Audience Has Spoken - Social Media Marketing Stats and Research
“If after two or three emails there isn’t anything relevant or exciting enough for me, I unsubscribe myself.”,[object Object]
The Audience Has Spoken - Social Media Marketing Stats and Research
“I hate it when I get emails from companies who bought bulk lists of addresses and send their marketing news without me asking for it.”,[object Object]
The Audience Has Spoken - Social Media Marketing Stats and Research
“I hate when brands think of Facebook interactions as an opportunity for sending advertising messages.”,[object Object]
51% LOVE    40% HATE,[object Object],MARKETING POSTS ON FB,[object Object]
The Audience Has Spoken - Social Media Marketing Stats and Research
“Right now I think Facebook is the best place for deals. ,[object Object],A lot of companies are giving away free stuff just to get you to become a fan.”,[object Object]
The Audience Has Spoken - Social Media Marketing Stats and Research
“It’s not that the companies I was following on Twitter did anything wrong. I didn’t stop following them, per se, I just stopped using Twitter.”,[object Object]
The Audience Has Spoken - Social Media Marketing Stats and Research
“Facebook is community, Twitter is news, the webpage is the hard cold facts and email is a balanced mix of all of them.”,[object Object]
The Audience Has Spoken - Social Media Marketing Stats and Research
The Audience Has Spoken - Social Media Marketing Stats and Research
The Audience Has Spoken - Social Media Marketing Stats and Research
The Audience Has Spoken - Social Media Marketing Stats and Research
“I carry my smart phone with me everywhere. I feel naked without it.”,[object Object]
The Audience Has Spoken - Social Media Marketing Stats and Research
MARKETERS ≠ NORMAL ,[object Object],SFF≠ RO-SHAM-BO,[object Object],RELEVANCE =WECARE,[object Object],WECARE= VALUE,[object Object],FANS WANT FUN,[object Object],FANS USE EMAIL,[object Object],MOBILE = PLATFORM,[object Object],TWITTER INFLUENCES,[object Object],FREQUENCY CAN KILL,[object Object],INTEGRATETHE PARTS,[object Object]
www.exacttarget.com/sff,[object Object]
COMING LATE MARCH!,[object Object]
www.exacttarget.com/hubinaction,[object Object]
AUDIENCE,[object Object],SPOKEN,[object Object],THE,[object Object],HAS,[object Object],#ETSFF,[object Object],@jkrohrs @mostew,[object Object]

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