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SOCIAL
                SocialPages™ Partner Gears




GET MORE                               EXPAND YOUR SOCIALPAGES CAPABILITIES
VALUE FROM                      Want to publish more compelling Facebook content? Need to
                                convert Facebook fans into email subscribers? If you’re like most

FACEBOOK                        marketers, managing multiple solutions to achieve social success is
                                daunting. With ExactTarget SocialPages™ Partner Gears, you get a
continually expanding toolkit of apps that enable you to get more value from Facebook fan pages,
while streamlining your social management tools into a single, integrated platform.

ExactTarget Partner Gears integrate with third-party applications to bring specialized functionality,
like fCommerce (Facebook commerce), contests, and dynamic content together with the intuitive,
drag-and-drop SocialPages editor. Now you can view your outbound emails and scheduled
Facebook posts alongside important analytics and campaign schedules. And because Partner
Gears are housed within the ExactTarget Interactive Marketing Hub®, your Facebook presence
becomes an integrated part of your cross-channel campaigns—not just another siloed element.




MOONTOAST GEAR                                                 STRUTTA GEAR
The Moontoast social commerce app allows you to acquire,       Building social promotions using Strutta’s SocialPages Gear
engage, and sell to customers directly from social networks—   gives you the power to grow your audience across Facebook
eliminating the need for consumers to leave the site they’re   and email, energizing your content and boosting sales with leads
browsing. Plus, leads from social sales or promotions can      that are directly integrated with ExactTarget.
feed directly into your ExactTarget database, helping you
                                                               With Strutta, you can:
add to lifecycle campaigns or target contacts for ongoing
communications.                                                   •	 Run advanced social sweepstakes and giveaways to
                                                                     quickly acquire new fans and subscribers.
With the Moontoast Gear, you can:
                                                                  •	 Launch user contests to increase fan engagement
   •	 Shorten the sales cycle by putting purchasing                  through content submissions and sharing.
      capabilities and promotional offers directly on your
                                                                  •	 Capture leads from Facebook and funnel them into your
      Facebook fan pages.
                                                                     ExactTarget email lists or data extensions.
   •	 Support the sale of digital and physical goods, group-
      buy scenarios, and flash sales across social networks.
   •	 Sync fCommerce data with email marketing efforts
      using lists or data extensions.
SOCIAL
                    SocialPages™ Partner Gears




                                                                           WITH EXACTTARGET SOCIALPAGES™ PARTNER
                                                                           GEARS, YOU GET A CONTINUALLY EXPANDING
GET SMART CONTENT GEAR                                                     TOOLKIT OF APPS THAT ENABLE YOU TO GET
                                                                           MORE VALUE FROM FACEBOOK FAN PAGES, WHILE
Get Smart Content allows you to personalize web pages to provide
visitors with the right content and call to action at the right time. By
                                                                           STREAMLINING YOUR SOCIAL MANAGEMENT
integrating the powerful targeting capabilities of Get Smart Content       TOOLS INTO A SINGLE, INTEGRATED PLATFORM.
with SocialPages, you can easily add dynamic content to your
Facebook Tabs and connect your social and digital channels to your
website to better guide leads through your sales lifecycle.                THE BOTTOM LINE
                                                                           The expanded capabilities of ExactTarget’s SocialPages
With the Get Smart Content Gear, you can:
                                                                           Partner Gears allow you to collect actionable data through
    •	 Use geo-targeting to provide relevant information based on          Facebook. And because Partner Gears are housed within the
       a visitor’s location.                                               Interactive Marketing Hub along with your other important
                                                                           messaging channels, you can easily use the data you’ve
    •	 Test Facebook Tab content using A/B testing functionality to
                                                                           collected to segment and target customers across multiple
       continually improve performance and increase leads.
                                                                           campaigns and channels.
    •	 Integrate Facebook        campaigns      with   cross-channel
       marketing efforts.                                                  Contact SocialSalesSupport@ExactTarget.com to learn more.

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SocialPages Partner Gears

  • 1. SOCIAL SocialPages™ Partner Gears GET MORE EXPAND YOUR SOCIALPAGES CAPABILITIES VALUE FROM Want to publish more compelling Facebook content? Need to convert Facebook fans into email subscribers? If you’re like most FACEBOOK marketers, managing multiple solutions to achieve social success is daunting. With ExactTarget SocialPages™ Partner Gears, you get a continually expanding toolkit of apps that enable you to get more value from Facebook fan pages, while streamlining your social management tools into a single, integrated platform. ExactTarget Partner Gears integrate with third-party applications to bring specialized functionality, like fCommerce (Facebook commerce), contests, and dynamic content together with the intuitive, drag-and-drop SocialPages editor. Now you can view your outbound emails and scheduled Facebook posts alongside important analytics and campaign schedules. And because Partner Gears are housed within the ExactTarget Interactive Marketing Hub®, your Facebook presence becomes an integrated part of your cross-channel campaigns—not just another siloed element. MOONTOAST GEAR STRUTTA GEAR The Moontoast social commerce app allows you to acquire, Building social promotions using Strutta’s SocialPages Gear engage, and sell to customers directly from social networks— gives you the power to grow your audience across Facebook eliminating the need for consumers to leave the site they’re and email, energizing your content and boosting sales with leads browsing. Plus, leads from social sales or promotions can that are directly integrated with ExactTarget. feed directly into your ExactTarget database, helping you With Strutta, you can: add to lifecycle campaigns or target contacts for ongoing communications. • Run advanced social sweepstakes and giveaways to quickly acquire new fans and subscribers. With the Moontoast Gear, you can: • Launch user contests to increase fan engagement • Shorten the sales cycle by putting purchasing through content submissions and sharing. capabilities and promotional offers directly on your • Capture leads from Facebook and funnel them into your Facebook fan pages. ExactTarget email lists or data extensions. • Support the sale of digital and physical goods, group- buy scenarios, and flash sales across social networks. • Sync fCommerce data with email marketing efforts using lists or data extensions.
  • 2. SOCIAL SocialPages™ Partner Gears WITH EXACTTARGET SOCIALPAGES™ PARTNER GEARS, YOU GET A CONTINUALLY EXPANDING GET SMART CONTENT GEAR TOOLKIT OF APPS THAT ENABLE YOU TO GET MORE VALUE FROM FACEBOOK FAN PAGES, WHILE Get Smart Content allows you to personalize web pages to provide visitors with the right content and call to action at the right time. By STREAMLINING YOUR SOCIAL MANAGEMENT integrating the powerful targeting capabilities of Get Smart Content TOOLS INTO A SINGLE, INTEGRATED PLATFORM. with SocialPages, you can easily add dynamic content to your Facebook Tabs and connect your social and digital channels to your website to better guide leads through your sales lifecycle. THE BOTTOM LINE The expanded capabilities of ExactTarget’s SocialPages With the Get Smart Content Gear, you can: Partner Gears allow you to collect actionable data through • Use geo-targeting to provide relevant information based on Facebook. And because Partner Gears are housed within the a visitor’s location. Interactive Marketing Hub along with your other important messaging channels, you can easily use the data you’ve • Test Facebook Tab content using A/B testing functionality to collected to segment and target customers across multiple continually improve performance and increase leads. campaigns and channels. • Integrate Facebook campaigns with cross-channel marketing efforts. Contact SocialSalesSupport@ExactTarget.com to learn more.