The document outlines 5 expanding expectations for the role of the Chief Marketing Officer (CMO): 1) take on topline growth, 2) own the customer experience, 3) dig into data-based insights, 4) operate in real time, and 5) master the metrics that matter. Each expectation is given its own slide in the presentation with the expectation number listed. The presentation concludes by mentioning a CMO profile and methodology report that can be accessed online for more information.