Mobile Games Introduction - Mobile Monday Amsterdam February 2009

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Ex Machina

Diversão e humor

2007
26,5 B US$ Software
26,7 B US$ Film Industry
+ 18,9 B US$ Hardware

T
1200
o
Games Fundraising Summary by Year 1100,3
t
a
l
1000
d
e
a
800
l

v
a
600
l
u
e
415
400
U
S
264,6
D
m
152
200
100,5 96
50 39,7
11,2
0
2000 2001 2002 2003 2004 2005 2006 2007 2008
Source: Avista 2009

72% of Dutch people play games
Growth 2007: 23,2%, 472 M Euro
2012: 703 M Euro
(Source: TNS NIPO, PWC)

player demographic
old

online
mobile

console

young
% male % female

UK Official mobile games Java download chart ELSPA – May 2008

1. Tetris
2. Pac-Man
3. Who Wants To Be A Millionaire? 2nd Ed
4. Monopoly Here & Now
5. Bejeweled
6. World Snooker Championship
7. Crash Nitro Kart
8. Indiana Jones: Kingdom of Crystal Skull
9. Brain Challenge
10. Bomberman 2008

DATA SOURCE: 3, Jamba, Mobile Games Unlimited, O2, Orange, Samsung
Fun Club, Selatra, Sony Ericsson, T-Mobile, Virgin Mobile, Vodafone,
Tesco Mobile

Iphone 2008 Top 10 Paid Games Iphone 2008 Top 10 Paid Apps

1. Koi Pond
1. Texas Hold’em
2. Texas Hold’em
2. Moto Chaser
3. Moto Chaser
3. Crash Bandicoot: Nitro Kart 3d
4. Crash Bandicoot: Nitro Kart 3d
4. Super Monkey Ball
5. Super Monkey Ball
5. Cro-Mag Rally
6. Cro-Mag Rally
6. Enigmo 7. Enigmo
7. Air Hockey 8. Pocket Guitar
8. Bejeweled 2 9. Recorder
9. Flick Bowling 10. iBeer
10. Line Rider iRide

Flattening growth

Traditional developers and publishers in
trouble

Fragmentation, porting hell

Flawed value chain and low rev shares

Lack of innovation in past years

Iphone & Android trigger mobile content revival

Flat-fee & connectivity become the norm

A business case for location-based games

Social networks & games – a killer combo

Touchscreen, tilt, compass

Innovation is back!

Further Reading
• Research: www.mmetrics.com
• Online
– PocketGamer.co.uk
– mobilegames.blogs.com
– www.mobile-ent.biz
– Monty’s Gaming & Wireless Outlook (mailing)
– volkersthoughts.blogspot.com
• jeroen@exmachina.nl

Sources
• Photo’s & art: Far0 RC1, Tracie O, dan taylor,
left-hand, Gryphus-R, Playfish, Lucasarts,
Midway, Nokia, Sega, Atari
• Digits: PWC, TNS NIPO, Juniper, Netsize,
Avista, Glu

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Mobile Games Introduction - Mobile Monday Amsterdam February 2009

1. Mobile Games Monday Jeroen Elfferich Ex Machina

2. 26,5 26,7

3. 2007 26,5 B US$ Software 26,7 B US$ Film Industry + 18,9 B US$ Hardware

4. T 1200 o Games Fundraising Summary by Year 1100,3 t a l 1000 d e a 800 l v a 600 l u e 415 400 U S 264,6 D m 152 200 100,5 96 50 39,7 11,2 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 Source: Avista 2009

5. Games as Social Objects

6. 72% of Dutch people play games Growth 2007: 23,2%, 472 M Euro 2012: 703 M Euro (Source: TNS NIPO, PWC)

9. Not All That Is Mobile Is A Phone

10. player demographic old online mobile console young % male % female

11.

12.

13.

14. UK Official mobile games Java download chart ELSPA – May 2008 1. Tetris 2. Pac-Man 3. Who Wants To Be A Millionaire? 2nd Ed 4. Monopoly Here & Now 5. Bejeweled 6. World Snooker Championship 7. Crash Nitro Kart 8. Indiana Jones: Kingdom of Crystal Skull 9. Brain Challenge 10. Bomberman 2008 DATA SOURCE: 3, Jamba, Mobile Games Unlimited, O2, Orange, Samsung Fun Club, Selatra, Sony Ericsson, T-Mobile, Virgin Mobile, Vodafone, Tesco Mobile

15. Iphone 2008 Top 10 Paid Games Iphone 2008 Top 10 Paid Apps 1. Koi Pond 1. Texas Hold’em 2. Texas Hold’em 2. Moto Chaser 3. Moto Chaser 3. Crash Bandicoot: Nitro Kart 3d 4. Crash Bandicoot: Nitro Kart 3d 4. Super Monkey Ball 5. Super Monkey Ball 5. Cro-Mag Rally 6. Cro-Mag Rally 6. Enigmo 7. Enigmo 7. Air Hockey 8. Pocket Guitar 8. Bejeweled 2 9. Recorder 9. Flick Bowling 10. iBeer 10. Line Rider iRide

16.

17. Flattening growth Traditional developers and publishers in trouble Fragmentation, porting hell Flawed value chain and low rev shares Lack of innovation in past years

18. Iphone & Android trigger mobile content revival Flat-fee & connectivity become the norm A business case for location-based games Social networks & games – a killer combo Touchscreen, tilt, compass Innovation is back!

19. Further Reading • Research: www.mmetrics.com • Online – PocketGamer.co.uk – mobilegames.blogs.com – www.mobile-ent.biz – Monty’s Gaming & Wireless Outlook (mailing) – volkersthoughts.blogspot.com • jeroen@exmachina.nl

20. Sources • Photo’s & art: Far0 RC1, Tracie O, dan taylor, left-hand, Gryphus-R, Playfish, Lucasarts, Midway, Nokia, Sega, Atari • Digits: PWC, TNS NIPO, Juniper, Netsize, Avista, Glu

Mobile Games Introduction - Mobile Monday Amsterdam February 2009

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