What Good is a Website If It Doesn’t Convert Visitors into Customers? Get Your Company Website to Generate New Business

1. YOUR MONTHLY REPORT ON THE LATEST INTERNET MARKETING TRENDS
JUNE 2012
Web version | Mobile version
IN THIS ISSUE:
• What Good is a Website if it Doesn’t Convert Visitors into Customers? CONNECT WITH WSI:
• Key Steps to Conver ng Traffic to Business
DIGITIZATION OF BUSINESS
What Good is a Website If It Doesn’t Convert Visitors into
Customers?
Get Your Company Website to Generate New Business
Let’s suppose that your company’s website is on the first page of Google.
(Congratulations!) Unfortunately, even the savviest business owners are MARKETING STATS
prone to thinking that the digital marketing strategy ends there. But the
reality is that being on the first page of Google doesn’t always mean Investing in Website
success. Personalization to Boost
Conversions
Of course, your site will get impressions and some traffic, but what you need
to understand is how to get your visitors to stay on your website. In other • 69% of senior-leverl marketers found
words, your online strategy needs the components that focus on converting that site personalization worked to
convert customers
that traffic to business.
• More than 40% if respondents were in
discussions or the planning phase of
Visitors are merely visitors. But think of the possibilities of turning those forming a website personalization
visitors into customers and, ultimately, driving new business. Be sure to strategy.
Read the Article (eMarketer)
establish a proper sales funnel through which to guide your visitors.
Key Steps to Converting Traffic to Business ON THE BLOG
WSI’s Top 5 Steps Tips for Improving Online Conversion
Check out some of our recent
blog posts
Now that we’ve established that while a company may have built an
attractive website, in the end most businesses want their site to get them
1 of 2

2. more business. Here are the top 5 things you can do to improve conversion:
• What Google Penguin Means for Your
1. Imagery and color: Carefully select images that Online Marketing Activities
complement the site’s content. Using effective imagery • Building Your Klout for Better Business
• Keep an Eye on Social Advertising:
contributes significantly to keeping your visitors on the site and
Tumblr Ads on the Horizon
improving your website’s bounce rate. Similarly, color affects
behavior, so choose the right color palette to portray your
product and service in the right light. Remember, this is about
the user experience, not yours!
ASK WSI
2. Overall layout: Think if your target audience and the
Get further insights from WSI
different personas you are trying to attract. Consider how they
experts
will look at the information on your site and identify your trigger
points to ensure they will be attracted to your page.
Question: To ensure my site is built to
promote strong customer conversion
3. Contact forms and phone number: Avoid making a visitor rates, what common mistakes should I
search through your site for a phone number. By simply avoid?
adding your phone number or a small contact form on every Answer: Here's a list of the most
page makes it easy for your visitors to contact you. This is common mistakes business owners
simple, but can get you outstanding results. make in building their site's conversion
architecture: #1: A website that is too
cluttered. #2: No clear direction for your
4. Clear, concise content: Remember, website visitors are visitors. #3: No visual clues to
not book readers. Typically, your visitors will scan the pages. encourage your visitors to sign up, read
So develop content that is straight to the point! Incorporate more, join in, etc. #4: Not making
privacy a priority! (HINT: Reassure your
effective titles and point form notes to promote higher
visitors that you don't plan on
readership. spamming them!)
5. Call-to-action: Your website visitors want to know right For more tips on how to get your site to
work for your business, contact your
away if they found what they were looking for. An effective Eworks WSI Consultant now.
all-to-action will significantly improve a visitor’s “time on site.”
So do everything you can to make your visitors understand
what your business does. WSI AROUND THE WEB
These are simple but effective ways to increase your conversions quickly. Recent news articles and PRs
Contact your Eworks WSI Consultant for more tips on enhancing your online about WSI
business strategy.
• WSI Internet Franchise Announces a
New Regional Master Franchise in
Paris, France
• WSI Internet Franchise
Announces a New Regional
Master Franchise in Norther
England
This Edi on of Your Inside Edge Newsle er is Brought to You by WSI
Copyright © 2012 WSI ‐ We Simplify the Internet
2 of 2