The C-MD students 2010 will work on Choqoa as their marketing case. Together we will think for 3 months of ways to distribute the Choqoa passion, create shareable stories, experiences and currencies, and eventually think of how you can scale passion. This is the presentation used to kickoff the project, it will be lots of fun!

3. PASSION, OBSESSION, MISSION

4. My Passion

6. My Passion

8. REDISCOVER CHOCOLATE

11. Trinitario Criollo Forastero

13. What is “Chocolate”?

17. Explore brands & scenes + Online Shop

24. What I’m Doing With It

25. What I’m Using to Promote It

28. Content Distribution Short form Instant & Responsive Install Notoriety Traffic driver Network & people Content Hosting Long form Long term Claim authority Google Juice Content Tagging Events & announcements Semi Instant Install Presence Probing Network & people Int’l audience Food Professionals Continuous Search & Monitoring Lead generation Local Audience Foodies Track network fx (shared friends & RSVP’s) Personal Approach Shopping lead & conversion Network effect New local audience (geek) Customer service People who are less on FB

31. How my passion designs my business

32. How my passion designs my business

34. How my passion designs my business

35. Pray For ‘Social Currency’

36. How my passion designs my business

37. How my passion designs my business

38. How my passion designs my business

39. How my passion designs my business

43. “ The market for something to believe in is infinite“

44. The Golden Circle what how why