This presentation was given at the 2010 Tools of Change conference in NY.

1. Using Optimized Book Landing Pages
to convert Interested Readers
into Book Buyers
Neil Levin - EverPub.com

2. book landing page
take-aways
1. Build Names
2. Currency
3. Free
4. Multi-media
5. Lean
6. Friction free
EverPub.com

3. Without strong SEO someone interested
in your book will get to here
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4. EverPub.com

5. First, a look at some book landing pages
that are not effective

6. EverPub.com

7. EverPub.com

8. EverPub.com

9. Do you know who is
coming to your website?
…and why?
B2B
Publishing community – retailer,
wholesaler, rights – information seekers
Media – contact information, general
information
B2C
Impulse – just wandering through
Destination – seeking a specific book
....Either way – they need the same things

10. B2C landing pages
They want to:
• answer a question or learn about
your book or program
You want to:
• engage the visitor, the longer they
are on the site the better
• build a following
• capture a name
• sell a book

11. Book landing pages
that work….

12. “What’s new”
includes more
than just new
books. It
includes events
and projects.
Daily TV
programs –
posted on
YouTube
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13. Sub-home page
for browsing
Different sort
approaches
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14. Interweave book
landing page
Long page goes beyond
the fold but has many
strong components
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15. Perfect amount of copy
TOC with copy
Look inside via Scribd
Vast majority of page
devoted to book, not
corporate use
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16. Author information
Other title suggestions
Reviews – Amazon and
print
Trust emblems for direct
purchasing
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17. Press Release
Preview
Multiple purchase
options
Author info w picture
Reviews
Media contact info
Facebook and Twitter
Discussion Wall
EverPub.com

18. PoliPointPress
home page
Blog
Newsletter signup
Download
EverPub.com

19. Strong metadata
Video
Amazon reviews
Additional book
suggestions
Look inside
TOC
Multiple purchase
options
Endorsements
Additional links
Facebook
Hi % of page
devoted to book,
not toolbars
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20. EverPub book landing page
All important metadata
Video
Social media links: Facebook,
Twitter, LinkedIn, blog
Reviews
Author bio
Author contact information with
separate blog, FB, and Twitter
accounts
Downloadable files
Multiple purchase options
SEO embedded in design
Next author appearance
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21. Related
website links
Look inside
Share
Print
Prominent BUY
button
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22. Audio player
and download
Press & customer
reviews
Additional book
suggestions
Customer wall
EverPub.com

23. KOGAN home page
Video
News headlines
Free! Free! Free!
Easy navigation
Clean, practical
design
EverPub.com

24. Free marketing & sales resources are
used as a way to build their newsletters
and direct marketing program

25. Random House
Book landing page
Previews
Separate author
section
Reviews
Discussion
Great information
but you need to
link off of the
page to get to it

26. making effective
book landing pages
Use search engine optimization
Use all 5 tools available on your book
page: layout, text, images, audio, and
video
Currency – use social media
Give to get – freebies or samples
Go for the comprehensive, clean, and
uncluttered design
EverPub.com

27. EverPub LLC
Website development, SEO, e-commerce,
Social Media marketing, e-book and digital
strategy.
CONTACT:
Neil Levin
neil@EverPub.com