3. inTouch Programs Overview
Partners
Program
• inTouch VT Program
• VAS vendors
•…
Support Platform
• Huawei SDP
• Content providers
Users
• Mobile phone users
• Individuals & Enterprises
• Device and Apps
Registrati
on
Verificati
on
Choose
Program/
Project
Deal
http://inTouch.huawei.com
HUAWEI TECHNOLOGIES CO., LTD.
Page 2
4. Huawei E2E VAS Transformation Framework
Technology
Better Ecosystem
API Exposure
Low cost
HUAWEI TECHNOLOGIES CO., LTD.
Technology
SaaS
PaaS
IaaS
Service
Global resources
aggregation
inTouch Ecosystem
Biz operations&
service
management
Huawei DOC@SDP
Cost Value &
Resources
management
IAAS, VAS Cloud
Page 3
5. Partners and Service Expected
Game, Music , Communication service has been on top of the list.
Below List is an indication, we encourage partners with new innovative products & service
•Music in anish
•Popular Music
•Video/Picture for
adult
•Game (Java,
Android)
•App/Game in
Spanish
•Message
•Enterprise service
•IVR Service
•Music
English/Franch
•Message (SMS ,
MMS)
•Game (Java,
Wap)
•Horoscope/
fortune telling
•Enterprise service
•IVR Service
Latin America
HUAWEI TECHNOLOGIES CO., LTD.
Africa
•Music
English/Arabic
•Game Android,
Java
• Soccer
•Enterprise service
• Video (Youtube)
•IVR Service
Middle East
•Game(java ,
Android)
•Music
Bollywood/Hollywood
•Video & TV
• Pictures & Desktop
•Chatting/Dating
•Enterprise service
•IVR Service
Asia
Page 4
•System integrator
•Automatic Offic
•Custom
Relationship
Management
•Security
•Car insurance
China
6. Successful Case: 230+ partners launched in Indonesia Market
Huawei introduces 230+ global partners to Indonesia market, 79 partners have XL’s SDC, 93 partners
cooperated through Aggregator.
Built ecosystem platform “Megastore” for XL & Partners—More efficient, Shorten TTM, Easier to pay
Top 20 partners in XL
Sl No
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
DM's
Sudo Mobile
Mobafon
Yatta
Dignity
Linktone
AMP
Katagi
Triyakom
Infokom
SMS Abadi
Tiga Tinggi
Poca Group
Arkadia
Barista Mobile
Wapindo
Permata Cipta
Persada
Lingua Asiatic
Bcomm
Sesando
HUAWEI TECHNOLOGIES CO., LTD.
Partners Segment
One Stop Digital Content and Application Store
WAP
ODP
Games
Applications
Music
E-Book
USSD
WEB
Video
Rich Contents
Page 5
7. HUAWEI support CPs’ global business expansion
2012
HUAWEI helped CPs
globalize business
From 0 to 1
2013
HUAWEI support CPs’
global business
Settlement expansion
support From 1 to 10
Service
On-boarding
support
Market
info bank
Contractual
support
HUAWEI TECHNOLOGIES CO., LTD.
Page 6
Marketing Resource
Integration
8. Big chasm lies before CPs’ global business expansion
Easy access to
marketing resource
Flexible cooperation
models
Simple international
payment
Quick partnership
establishment
Easy communications
Large CP
• Lack of local market info,
result in slow partnership
establishment, marketing
implementation, product
localization
HUAWEI TECHNOLOGIES CO., LTD.
• Great international marketing
cost exceeds budget
• Can’t remotely access to
more marketing resource
Small & Medium CP
Page 7
9. HUAWEI will help CPs access to users with flexible biz models
Top up Notification
Missed call alert
Telco Channel
CPM
Post call Notification
IVR
WAP Portal
Traditional VAS CP
USSD
CPC
SMS
M-ads
Small &
Medium OTT
CP
CPA
Online
Channel
Ad networks
HUAWEI inTouch Services
SNS media
Web/WAP Portals
TV
Handset Pre-install
Offline
Channel
CPT
Newspaper & Magazine
Outdoor Ads
Top up dealers
Large OTT CP
HUAWEI TECHNOLOGIES CO., LTD.
Service Center
Page 8
Users
10. 3
inTouch services — Marketing Resource
2
Marketing Implementation Supports
Marketing resource
management
• Local marketing resource
aggregation
• IT based marketing
resource remote control
panel
• International purchase
support, enable CPs to
buy by their own currency
HUAWEI TECHNOLOGIES CO., LTD.
Local marketing
planning
1
Access to more
Telco’s capability
• General marketing
campaign planning
support
• Billing capability
openness with flexible
cooperation models
• Telco related campaign
planning and
implementation support
• Core capability openness,
e.g. air time, data, SMS,
MMS, etc
• Offline marketing
campaign planning
support
• IDC rent
Page 9
11. 3
inTouch services — Marketing Intelligence
2
Decision Making Supports
Data Mining &
Sharing
• Monthly trending
product/service type
report
• Quarterly User profile &
preference report
Best practice case
study
Market Updates
• In time traditional VAS
local case study
• Telcos’ latest policy and
service development
updates
• In time OTT local case
study
• Major players’ updates
• Latest regulation
explanations
• In time startup case study
• Quarterly Device type &
market share report
HUAWEI TECHNOLOGIES CO., LTD.
• Latest investment news
updates
Page 10
1
12. 3
inTouch services — Localization Support
2
Product Localization Supports
Marketing material
design
• Online advertising
banners design
• Leaflets design
• Billboard design
• X-stand design
HUAWEI TECHNOLOGIES CO., LTD.
1
Customer service
support
Product
localization
• Text translation services
• Local callcenters for
customer services
• Audio translation services
• Customer engagements
• Product graphic design
• Local consultant for
product localization
Page 11
13. HUAWEI will help CPs cross the boundaries
• Boundlessly access to marketing resource
• Rapid marketing implementation
• Quick win for revenue
HUAWEI TECHNOLOGIES CO., LTD.
Page 12
14. Carriers are on the way to build ecosystem…
1000+
Games
Music
200 + Digital Services
by 2014
…
Use MTN
Platform & tools
CP/SPs
Expanding Ecosystems
Master
CSPs
SFC
One Stop store
Music
for MTN subs.
video
financial
Educatio
nHealth
2.5 m+ Subscribers
SDP
Managing B2B
Relationships being at
the center of value chain
Local/ Global Media, Hospitals,
Banks, Government…
Open SDP
Revenue
Revenue
Sharing
…
Unified Open SDP
SPOC of Master CSP
$14.3 m
till date and its increasing rapidly
Unified Open SDP
Expanded Ecosystem
Global CSP Aggregation
HUAWEI TECHNOLOGIES CO., LTD.
Global CSP Integration
Page 13
15. Suggestion: Joint Hosting Center based Ecosystem, Joint Win-Win
Technology
Technology
Service
Global Partner
Unified
Ecosystem
Global Resources
Aggregation
SaaS
Joint Hosting Center
Unified API
Exposure
PaaS
Telecom
Resources
IaaS
Unified API
Unified Open Hosting
Center
Unified Charging Mng
Cloud Platform
SMS, MMS, Data
etc.
Carriers in South Africa
Bring Global to South Africa, Bring South Africa to Global
HUAWEI TECHNOLOGIES CO., LTD.
Page 14
