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BSP Media Group. www.bspmediagroup.com
All rights reserved.
The importance of networks in the customer experience:
effective Service Assurance to maintain availability and minimize
revenue loss…
Master Class, November 12th, 2013
Good Afternoon

During today’s session we will walk
through NetBoss Technologies End
Customer Focused Solutions that
enable MTN to offer state of the art
services in a complex network
environment.
1.
2.
3.
4.

Correlate events from network to service to impacted customers
Determine Customer Quality by Analyzing End to End QoS:
Enhance Business Analysis and Process Automation
Automate End Customer Support Service

11/19/2013

NetBoss Technologies, Inc. © Copyright 2010. All Rights Reserved.

2
MTN Nigeria – Complex Network – Large Scale
SERVICE PLATFORMS
GPRS

VOIP
VAS

2G, 3G, 4G IP RAN

SMS

55 MILION

INET

MPLS CORE

SDH

11/19/2013

MPLS EDGE

ENTERPRISE

DWDM

NetBoss Technologies, Inc. © Copyright 2010. All Rights Reserved.

3
NTI – Market Driven
•
•
•
•
•
•
•
•
•

Network Evolution & Complexity
Legacy to brand new
2G through LTE
TDM to ATM to IP
Chattering Network Elements
High frequency technology introduction
Wireless or Copper or Fiber Decisions
Information Overload
Scale

NTI
SOLUTIONS

•
•
•
•
•

Demanding Customers
SLA Agreements & Penalties
7 by 24 operations
Many Choices
More for less

•
•
•
•
•

•
•
•
•
•
•

Home Network Complexity
Modem, Router, WIFI, STB, RGW, TV
“I can’t get Netflix”
Who do they call?
You, the Carrier!
Cost, but a revenue opportunity

Mobile Rich-Media Expectations
Fashion Accessory Churn
Quality of Experience
Visibility when behind a roaming partner
Configuration, Carrier Branding, Carrier Apps
What’s Needed ?

• Maximize your customer’s experience leading to revenue
• Use number portability to get customers
• Use content and quality to keep them
• Meet SLA’s, eliminate penalties
• Proactively resolve issues before key customers experience them
• Apply your human capital effectively, field & support organizations
• Accurately dispatch truck rolls
• Highlight your areas of weakness, target resources
11/19/2013

NetBoss Technologies, Inc. © Copyright 2010. All Rights Reserved.

5
What’s the problem ?

X
X

How many 
customers 
are / will 
be  
affected?

Why is the 
service 
out ?

Who should 
go to fix it, 
and where ?

What’s 
the root 
cause of 
the 
problem ?

Is this a 
priority 
situation?

Easy questions to ask, tough to answer!
11/19/2013

NetBoss Technologies, Inc. © Copyright 2010. All Rights Reserved.

6
Current Limitations

1000s of MPLS paths

100s of SDH layers

10s of Lamdas

I Fiber Cut

11/19/2013

NetBoss Technologies, Inc. © Copyright 2010. All Rights Reserved.
What’s the Solution ?

•
•
•
•

• Intelligence
• High Value
• Actionable

Service Views
Network Views
Trending
Drill Down

• Service Impact
• Root Cause Identity
• Noise Suppression

• Fault
• Performance

•
•
•
•
•

Service
Network
Link 
Interface
Node

11/19/2013

NetBoss Technologies, Inc. © Copyright 2010. All Rights Reserved.

8
Step 1 Eliminate the Clutter

Raw Alarm Handling Window

Event
Source

Alert 11
Mediation

Alert 22

Stream Correlated Alarm
Handling Window

Filtering &
Mapping

Alert 11

Alert 23

Event
Source
Event
Source

Stream Correlation
Value Packs

Alert 40

Event
Source

Alert 22 (3 events)

Counting

Alert 41
Alert 56
Alert 67
Mediation

Fleeting

Alert 68
Alert 73

Event
Source

Auto Clear

Alert 77

Alert 67
Alert 68

Flapping

Alert 73

Pattern Detection

Alert 79
Alert 105

Event
Source

Alert 110
Mediation

Event
Source

Auto Ticketing

Alert 105

Script Triggering

Alert 110

Alert 120

Alert 120

Alert 121

Alert 121

Alert 122

Alert 122
Step 1 Eliminate the Clutter
Step 2 Correlate with end-to-end Topology
Raw Alarm Handling Window

Event
Source

Inventory

Alert 11
Mediation

Event
Source

Alert 22

+
Topology Correlation
Value Packs

Alert 23

Event
Source

IP/MPLS

Alert 41
WiMax

Alert 56

SDH

RAN

Event
Source

DWDM

Alert 105
Alert 110

Service Impact
Root Cause

Alert 79

Mediation

Sympathetic

PDH

Alert 77

Event
Source

Contributory

Alert 68
Alert 73

Event
Source

Contributory

Sympathetic

Alert 67
Mediation

Service Impact
Root Cause

Alert 40
Event
Source

Topology Correlated Alarm
Handling Window

Environmental

Contributory
Contributory
Sympathetic

Alert 120
VAS

Alert 121
Alert 122
Filtering & Mapping

Sympathetic
Step 3 : Tie to Services and Customers

4G Video Unlimited

4G Internet Service

NetBoss protects 
revenue generating 
services

NetBoss pinpoints  the 
problem

11/19/2013

NetBoss Technologies, Inc. © Copyright 2010. All Rights Reserved.

Alarms cry out  
something’s wrong… 
But what
12
Step 6 Inform Stakeholders
Information & Automation flows to Four Distinct Users

• Executive, PM
• What’s status?
• What’s getting fixed?
• Operations
• Where are problems / changes
• Deeper analytics / diagnostics
• Field
• What/Where needs repaired
• What’s priority
• End Customer
• Automated Customer Service
• Revenue Opportunity
11/19/2013

Information
Analysis

Action

NetBoss Technologies, Inc. © Copyright 2010. All Rights Reserved.

13
Step 6 Executive Dash Board Views

Customer Services

Network View

Performance

Trouble Tickets

Real Time Alerts

Root Cause

11/19/2013

NetBoss Technologies, Inc. © Copyright 2010. All Rights Reserved.

14
Bottom Line

• Get and Keep Customers
• Proactive Resolution of Network Failures
• End customer dash boards
• Tightly Manage Business Resources
• Automated analysis of root cause
• Accurate repair dispatch
• Generate new revenues
• End customer dashboard fees
• Win-Win for MTN and MTN’s customers
11/19/2013

NetBoss Technologies, Inc. © Copyright 2010. All Rights Reserved.
Thank
You !

11/19/2013

NetBoss Technologies, Inc. © Copyright 2010. All Rights Reserved.

16

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The importance of network in the customer experience: effective service assurance to maintain availability and minimize revenue loss

  • 1. This document is offered compliments of BSP Media Group. www.bspmediagroup.com All rights reserved.
  • 2. The importance of networks in the customer experience: effective Service Assurance to maintain availability and minimize revenue loss… Master Class, November 12th, 2013
  • 3. Good Afternoon During today’s session we will walk through NetBoss Technologies End Customer Focused Solutions that enable MTN to offer state of the art services in a complex network environment. 1. 2. 3. 4. Correlate events from network to service to impacted customers Determine Customer Quality by Analyzing End to End QoS: Enhance Business Analysis and Process Automation Automate End Customer Support Service 11/19/2013 NetBoss Technologies, Inc. © Copyright 2010. All Rights Reserved. 2
  • 4. MTN Nigeria – Complex Network – Large Scale SERVICE PLATFORMS GPRS VOIP VAS 2G, 3G, 4G IP RAN SMS 55 MILION INET MPLS CORE SDH 11/19/2013 MPLS EDGE ENTERPRISE DWDM NetBoss Technologies, Inc. © Copyright 2010. All Rights Reserved. 3
  • 5. NTI – Market Driven • • • • • • • • • Network Evolution & Complexity Legacy to brand new 2G through LTE TDM to ATM to IP Chattering Network Elements High frequency technology introduction Wireless or Copper or Fiber Decisions Information Overload Scale NTI SOLUTIONS • • • • • Demanding Customers SLA Agreements & Penalties 7 by 24 operations Many Choices More for less • • • • • • • • • • • Home Network Complexity Modem, Router, WIFI, STB, RGW, TV “I can’t get Netflix” Who do they call? You, the Carrier! Cost, but a revenue opportunity Mobile Rich-Media Expectations Fashion Accessory Churn Quality of Experience Visibility when behind a roaming partner Configuration, Carrier Branding, Carrier Apps
  • 6. What’s Needed ? • Maximize your customer’s experience leading to revenue • Use number portability to get customers • Use content and quality to keep them • Meet SLA’s, eliminate penalties • Proactively resolve issues before key customers experience them • Apply your human capital effectively, field & support organizations • Accurately dispatch truck rolls • Highlight your areas of weakness, target resources 11/19/2013 NetBoss Technologies, Inc. © Copyright 2010. All Rights Reserved. 5
  • 7. What’s the problem ? X X How many  customers  are / will  be   affected? Why is the  service  out ? Who should  go to fix it,  and where ? What’s  the root  cause of  the  problem ? Is this a  priority  situation? Easy questions to ask, tough to answer! 11/19/2013 NetBoss Technologies, Inc. © Copyright 2010. All Rights Reserved. 6
  • 8. Current Limitations 1000s of MPLS paths 100s of SDH layers 10s of Lamdas I Fiber Cut 11/19/2013 NetBoss Technologies, Inc. © Copyright 2010. All Rights Reserved.
  • 9. What’s the Solution ? • • • • • Intelligence • High Value • Actionable Service Views Network Views Trending Drill Down • Service Impact • Root Cause Identity • Noise Suppression • Fault • Performance • • • • • Service Network Link  Interface Node 11/19/2013 NetBoss Technologies, Inc. © Copyright 2010. All Rights Reserved. 8
  • 10. Step 1 Eliminate the Clutter Raw Alarm Handling Window Event Source Alert 11 Mediation Alert 22 Stream Correlated Alarm Handling Window Filtering & Mapping Alert 11 Alert 23 Event Source Event Source Stream Correlation Value Packs Alert 40 Event Source Alert 22 (3 events) Counting Alert 41 Alert 56 Alert 67 Mediation Fleeting Alert 68 Alert 73 Event Source Auto Clear Alert 77 Alert 67 Alert 68 Flapping Alert 73 Pattern Detection Alert 79 Alert 105 Event Source Alert 110 Mediation Event Source Auto Ticketing Alert 105 Script Triggering Alert 110 Alert 120 Alert 120 Alert 121 Alert 121 Alert 122 Alert 122
  • 11. Step 1 Eliminate the Clutter
  • 12. Step 2 Correlate with end-to-end Topology Raw Alarm Handling Window Event Source Inventory Alert 11 Mediation Event Source Alert 22 + Topology Correlation Value Packs Alert 23 Event Source IP/MPLS Alert 41 WiMax Alert 56 SDH RAN Event Source DWDM Alert 105 Alert 110 Service Impact Root Cause Alert 79 Mediation Sympathetic PDH Alert 77 Event Source Contributory Alert 68 Alert 73 Event Source Contributory Sympathetic Alert 67 Mediation Service Impact Root Cause Alert 40 Event Source Topology Correlated Alarm Handling Window Environmental Contributory Contributory Sympathetic Alert 120 VAS Alert 121 Alert 122 Filtering & Mapping Sympathetic
  • 13. Step 3 : Tie to Services and Customers 4G Video Unlimited 4G Internet Service NetBoss protects  revenue generating  services NetBoss pinpoints  the  problem 11/19/2013 NetBoss Technologies, Inc. © Copyright 2010. All Rights Reserved. Alarms cry out   something’s wrong…  But what 12
  • 14. Step 6 Inform Stakeholders Information & Automation flows to Four Distinct Users • Executive, PM • What’s status? • What’s getting fixed? • Operations • Where are problems / changes • Deeper analytics / diagnostics • Field • What/Where needs repaired • What’s priority • End Customer • Automated Customer Service • Revenue Opportunity 11/19/2013 Information Analysis Action NetBoss Technologies, Inc. © Copyright 2010. All Rights Reserved. 13
  • 15. Step 6 Executive Dash Board Views Customer Services Network View Performance Trouble Tickets Real Time Alerts Root Cause 11/19/2013 NetBoss Technologies, Inc. © Copyright 2010. All Rights Reserved. 14
  • 16. Bottom Line • Get and Keep Customers • Proactive Resolution of Network Failures • End customer dash boards • Tightly Manage Business Resources • Automated analysis of root cause • Accurate repair dispatch • Generate new revenues • End customer dashboard fees • Win-Win for MTN and MTN’s customers 11/19/2013 NetBoss Technologies, Inc. © Copyright 2010. All Rights Reserved.
  • 17. Thank You ! 11/19/2013 NetBoss Technologies, Inc. © Copyright 2010. All Rights Reserved. 16