Event planners often struggle with finding the right sponsor companies, creating new and improved package benefits and getting sponsors to invest their money, time and effort into events. Now you’ll have the answers to all of your questions and more, straight from the sponsors themselves! Join industry experts from companies that regularly sponsor events to find out how to win sponsors over at your event.

1. What Sponsors Really Want –
Get Sponsorship Right From The Start
brought to you by Liz King and Lindsey Rosenthal
and the Event Alley Show

2. Liz King, Lindsey Rosenthal
and Event Alley Show

3. Your Sponsorship Experience

4. What are you hoping to
accomplish?

5. The Typical Sponsor Package
Platinum =
All the
options!
Gold =
Fewer
options
Silver =
Just a
couple
options

7. The Changing Face of Sponsorship

8. Build Relationships

9. Win Win
Win!
The key to event sponsorship in the
new millennium is mutual benefit.

10. Mass
Production 
 Mass
Personalization

11. Do Your Research!

12. Innovative Sponsorship Ideas

20. What About Apps?

22. The Groupon Way

23. What About Wi-Fi?

24. Recharge Two Ways

27. It’s Your Turn!

28. Resources For You
• IEG Sponsorship Community:
www.sponsorship.com
• Rejuvenate Magazine on Sponsorship:
www.rejuvenatemeetings.com/?s=sponsorship
• BizBash on Sponsorship:
bitly.com/bundles/bizbash/4
• Event Marketer on Sponsorship:
www.eventmarketer.com/sponsorship
• Kim Skildum-Reid’s Power Sponsorship books and
blog: www.powersponsorship.com
• #eventprofs hashtag on Twitter

29. Learn More!
Next Episode: The Art of the Virtual Concierge
Tuesday, November 5 at 1:00 PM EST
www.eventalleyshow.com
info@eventalleyshow.com
@EventAlleyShow
Liz King
@lizkingevents
www.lizkingevents.com
Lindsey Rosenthal
@eventsforgood
www.eventsforgood.org