16. Fashion Trends for S/S 16
Transparent layers
wrapped, pleated and cinched
paisley blue and white cowboy staple
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22. 2016 Spring-’Past Modern’ Micro Trend
Mix of classical arts and contemporary, modern lines
Handmade vs. digital art
Preserve and restore the values from the past
Feminine and modern silhouettesSimple color combinations
Neutral and classic without unnecessary details
Layering of transparent fabrics
and different folding and draping techniques
Matching materials
23. X S/S ‘16
What matters in Uniqlo’s target market’s decision:
Comfort and quality
Colorful designs
Innovation
Uniqueness
Floral and Innate
macro trends
Geometric prints
Affordable prices